Cloud Computing at SAP

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    Notes on slide 1

    There are 3 trends behind Cloud ComputingIndustrialization of IT: standardizing and automating manual processes in the IT BusinessUtility Computing: from inflexibile and long-term contracts to metering of resource usage and payment based on usageOn Demand Fullfillment: from long running customer projects to immediate fulfillment of customer needsThis results in value-It increases R&D Efficiency as Software & Hardware provisioning does not require planning any more. It increases agility of R&D-These new capabilities allow defining an entirely new consumption experience of SAP solutions-In addition the high degree of efficiency in the Cloud Computing principles result in massive cost reduction for SAP, customers and Partners

    When used 24/7, Amazon EC2 costs <50% Traditional HostingMost important the curve is linear.When used for days or hours at a time, costs drop very dramatically: e.g., to 15% for a typical work week.

    Demo: Provisioning of an ERP systemUsage MeteringBilling

    Standardized Cloud API, Allowing Innovation on Massive Scale on providing Software SolutionsThe great successes of Standardization: USB, DirectX

    Virtualization has a clear value proposition in lowering costs and it has a great future.At the same time Virtualization increases the complexity of IT.What you should get is something what allows you to reap the benefits of virtualization without getting in touch with the complexity of operations underneath.And that is the primary focus of this project.

    The same cloud services we just enhanced it to be a Multi-Tenant application, build using SAP NetWeaver CE running in the Amazon CloudI will leverage here in a Virtual Appliance: Developer StudioI want to highlight here another trend, called desktop application virtualization, which packages desktop applications and makes them redistributable. The difference to normal virtualization is that it does not contain the operating system, so I do not have to deal with the challenges of redistributing an OS: Unix, Linux, Windows and also not how to patch them.Another value I experienced yesterday. Literally at the San Francisco Airport waiting for my flight to London, my laptop died. I shot a mail to Darren, requesting a looner laptop for the presentation today.It took IT 1 ½ hours to provide me with a laptop only with Windows and Office installed. It took me 5 min to copy one virtual appliance file from my old harddisk to the new laptop, and this scenario was running again.

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    Cloud Computing at SAP - Presentation Transcript

    1. Frank Stienhans
      BST Innovation Center
      SAP
      frank.stienhans@sap.com
      July 15th 2009
      Cloud Computing @ SAPSAP UK Worldtour
      © SAP 2009 / SAP World tour / Page 1
    2. Copyright 2008 SAP AGAll rights reserved
      No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG. The information contained herein may be changed without prior notice.
      Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors.
      SAP, R/3, mySAP, mySAP.com, xApps, xApp, SAP NetWeaver, Duet, Business ByDesign, ByDesign, PartnerEdge and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned and associated logos displayed are the trademarks of their respective companies. Data contained in this document serves informational purposes only. National product specifications may vary.
      The information in this document is proprietary to SAP. This document is a preliminary version and not subject to your license agreement or any other agreement with SAP. This document contains only intended strategies, developments, and functionalities of the SAP® product and is not intended to be binding upon SAP to any particular course of business, product strategy, and/or development. SAP assumes no responsibility for errors or omissions in this document. SAP does not warrant the accuracy or completeness of the information, text, graphics, links, or other items contained within this material. This document is provided without a warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose, or non-infringement.
      SAP shall have no liability for damages of any kind including without limitation direct, special, indirect, or consequential damages that may result from the use of these materials. This limitation shall not apply in cases of intent or gross negligence.
      The statutory liability for personal injury and defective products is not affected. SAP has no control over the information that you may access through the use of hot links contained in these materials and does not endorse your use of third-party Web pages nor provide any warranty whatsoever relating to third-party Web pages
      Weitergabe und Vervielfältigung dieser Publikation oder von Teilen daraus sind, zu welchem Zweck und in welcher Form auch immer, ohne die ausdrückliche schriftliche Genehmigung durch SAP AG nicht gestattet. In dieser Publikation enthaltene Informationen können ohne vorherige Ankündigung geändert werden.
      Einige von der SAP AG und deren Vertriebspartnern vertriebene Softwareprodukte können Softwarekomponenten umfassen, die Eigentum anderer Softwarehersteller sind.
      SAP, R/3, mySAP, mySAP.com, xApps, xApp, SAP NetWeaver, Duet, Business ByDesign, ByDesign, PartnerEdge und andere in diesem Dokument erwähnte SAP-Produkte und Services sowie die dazugehörigen Logos sind Marken oder eingetragene Marken der SAP AG in Deutschland und in mehreren anderen Ländern weltweit. Alle anderen in diesem Dokument erwähnten Namen von Produkten und Services sowie die damit verbundenen Firmenlogos sind Marken der jeweiligen Unternehmen. Die Angaben im Text sind unverbindlich und dienen lediglich zu Informationszwecken. Produkte können länderspezifische Unterschiede aufweisen.
      Die in diesem Dokument enthaltenen Informationen sind Eigentum von SAP. Dieses Dokument ist eine Vorabversion und unterliegt nicht Ihrer Lizenzvereinbarung oder einer anderen Vereinbarung mit SAP. Dieses Dokument enthält nur vorgesehene Strategien, Entwicklungen und Funktionen des SAP®-Produkts und ist für SAP nicht bindend, einen bestimmten Geschäftsweg, eine Produktstrategie bzw. -entwicklung einzuschlagen. SAP übernimmt keine Verantwortung für Fehler oder Auslassungen in diesen Materialien. SAP garantiert nicht die Richtigkeit oder Vollständigkeit der Informationen, Texte, Grafiken, Links oder anderer in diesen Materialien enthaltenen Elemente. Diese Publikation wird ohne jegliche Gewähr, weder ausdrücklich noch stillschweigend, bereitgestellt. Dies gilt u. a., aber nicht ausschließlich, hinsichtlich der Gewährleistung der Marktgängigkeit und der Eignung für einen bestimmten Zweck sowie für die Gewährleistung der Nichtverletzung geltenden Rechts.
      SAP übernimmt keine Haftung für Schäden jeglicher Art, einschließlich und ohne Einschränkung für direkte, spezielle, indirekte oder Folgeschäden im Zusammenhang mit der Verwendung dieser Unterlagen. Diese Einschränkung gilt nicht bei Vorsatz oder grober Fahrlässigkeit.
      Die gesetzliche Haftung bei Personenschäden oder die Produkthaftung bleibt unberührt. Die Informationen, auf die Sie möglicherweise über die in diesem Material enthaltenen Hotlinks zugreifen, unterliegen nicht dem Einfluss von SAP, und SAP unterstützt nicht die Nutzung von Internetseiten Dritter durch Sie und gibt keinerlei Gewährleistungen oder Zusagen über Internetseiten Dritter ab.
      Alle Rechte vorbehalten.
      © SAP 2009 / SAP World tour / Page 2
    3. Organization and Disclaimer
      Description
      Product Organization: SAP Business Solutions and Technology (BST)
      Large Enterprises: SAP Business Suite, SAP Large Enterprise On Demand SME: SAP All in One, SAP Business byDesign, SAP Business One Technology: SAP Business Objects, SAP NetWeaver
      Description
      Organization: SAP BST Innovation Center
      Explore innovation potential of new market and technology trends including
      On Demand, Virtualization, Cloud Computing, Web 2.0, Co-Innovation Communities, Rich User Experiences
      Description
      Disclaimer
      1. The following content represent ideas and prototypes – not product announcements or commitments to productize
      2. SAP is very interested in understanding the use cases and requirements you see.
      © SAP 2009 / SAP World tour / Page 3
    4. Agenda
      Description
      • Introduction
      • Value
      • General Use Cases
      • Conclusions
      Cloud Computing Agenda
      Theme
      What could you do, if SAP would incorporate advanced forms of virtualization into our product and service offerings?
      © SAP 2009 / SAP World tour / Page 4
    5. Cloud Computing Definition
      Application Providers
      Platform Providers
      Infrastructure Providers
      Service Providers
      400,000 Developers + ISVs
      Definition from Consumer Perspective
      Trends
      Cloud Computing allows On Demand Software Provisioning with Zero-Installation &
      Automatic Configuration at low cost and immediate access in Scalable Data Centers.
      Selected Cloud Consumers & ISVs
      © SAP 2009 / SAP World tour / Page 5
    6. Trends and Value of Cloud Computing
      Increase Business Agility, Increase R&D Efficiency
      Utility Computing
      On Demand Fulfillment
      Industrialization of IT
      From inflexible and long-term contracts to payment of metered usage
      From long running customer projects to immediate fulfillment of customer needs
      From Manufacturing to
      Automation and Standardizationof IT Business
      Value
      Breakthrough Consumption Experience of SAP Solutions
      Reduce IT Costs/CAPEX for SAP, Customers and Partners
      © SAP 2009 / SAP World tour / Page 6
    7. Traditional Hosting vs. Amazon CloudHosting Costs of ERP for Development
      Traditional Hosting
      © SAP 2009 / SAP World tour / Page 7
    8. Cloud ScalabilityAmazon Customer: Animotohttp://blog.animoto.com/
      On April 14th 2008 Animoto provided a new plugin for facebook …
      © SAP 2009 / SAP World tour / Page 8
    9. Impact on SAP Business Solutions and Technology
      Description
      Business Needs
      Improve R&D Efficiency
      Minimize Cost of
      consuming SAP Solutions
      (TCO)
      New Product Innovations
      New Service Innovations
      Opportunities
      Phase 1: SAP R&D
      Phase 2: Customer/Partner POC
      Phase 3: Products/Service
      Provide SAP Internal Cloud
      Piloting with SAP NetWeaver CE
      Reduce IT Costs
      Increase Developer Efficiency
      March 2009: Validate value of
      Cloud Enablement with
      customers and partners
      Potential for new products and
      services
      Status
      &gt; 300 SAP employees as direct users
      from 16 countries
      &gt; 4000 systems provisioned
      &gt; 180.000 €Hosting Cost Savings
      Customer Validation started
      © SAP 2009 / SAP World tour / Page 9
    10. Cloud Use Cases
      Non-Mission CriticalUse Cases: Current Potential
      Description
      • Development / Patching / Customizing
      • Testing (Manual, Automated, Scalability)
      • Training
      • Demo / Workshops / Events
      • Trial / Evaluation
      Cloud Computing is a maturing approach
      Description
      • Integration with customer IT: Network, Operations, Billing
      • Service Level Agreements: Security, High Availability, Performance
      Mission Critical Use Cases: Future Potential
      Description
      • Disaster Recovery, …
      • On Premise: Provisioning of productive landscapes
      • On Demand: Provisioning of productive services
      © SAP 2009 / SAP World tour / Page 10
    11. SAP Employee Cloud Self Service
      DEMO 1
      SAP
      Amazon AWS (Cloud Infrastructure)
      SAP Employee
      SAP Employee
      SAP Network
      Cloud Segment
      Metering
      Provisioning
      Configuration
      SAP Solutionhosted on EC2
      SAP Cloud Enabling Services powered by SAP NetWeaver CE
      Amazon Network
      Amazon Web Services
      [ ec2 | s3 | SQS ]
      Configuration
      Metering
      Virtualization
      © SAP 2009 / SAP World tour / Page 11
    12. Lock-in Danger
      Situation Today
      • Private and Public Cloud Infrastructures are a dominant trend
      • No single Cloud Infrastructure today is ideal for all use cases (SLAs, Integration, Costs)
      • Every Cloud Infrastructure so far has significant proprietary elements in their interface, creating lock-in effect for consumers
      • SAP, Customers and Partners are interested in Standardization of Cloud APIs
      SAP Employee
      SAP Employee
      Metering
      Provisioning
      Configuration
      SAP Solution
      SAP Cloud Enabling Services powered by SAP NetWeaver CE
      !
      !
      Cloud Infrastructure
      Configuration
      Metering
      Virtualization
      © SAP 2009 / SAP World tour / Page 12
    13. Cost Characteristics of Cloud InfrastructuresReal World Examples of using one SAP ERP System
      © SAP 2009 / Page 13
      Monthly Consumption
      Customer Demo incl. 1 week Development
      7.5%
      Local Development
      10h / Workday
      30.0%
      Central Systems
      24h / 7 days
      100%
      Workshop 1 day
      1.4%
    14. Cloud Production Chain(SAP Internal)
      Suite Composite
      SAP NetWeaver
      Deploy
      Deploy
      OS +
      NW
      OS
      Create Appliance
      Create Appliance
      Instantiate
      Instantiate
      OS + SAP NetWeaver
      OS + NW +
      Suite Composite
      New
      Content
      Cloud
      Instances
      Virtual
      Appliance
      Library
      Operating System
      © SAP 2009 / SAP World tour / Page 14
    15. Effect
      Automated Functional Tests(SAP Internal)
      Parallelize test case execution via Cloud Computing at
      No additional cost
      Allocated machines
      Automated Test Controller
      Cloud Services
      Amazon ec2
      Virtualization
      T
      T
      T
      T
      T
      T
      T
      T
      Legend
      Test Case
      time
      Machine
      8 night hours
      © SAP 2009 / SAP World tour / Page 15
    16. Ideal Cloud Computing Infrastructure
      ApplicationVirtualization
      Abstraction Layer
      Automatic Operations
      Hardware
      Virtualization
      Abstraction Layer
      (HW) Virtualization, Application Virtualization and Cloud Computing
      SAP Solution & Platform
      Operating System
      Hardware
      Reap the benefits &
      Do not pay the price of complexity
      © SAP 2009 / SAP World tour / Page 16
    17. SAP NetWeaver CE in the Cloud Trial Usage
      DEMO 2
      Customer
      in control of
      SAP Cloud Account
      Administrator
      Customer
      SAP
      Amazon
      Virtual Appliance: Developer Studio
      SAP Employee
      NWDS
      VPN Client
      Cloud Plugin
      SOA Interface
      VPN Server
      NW CE
      Metering
      Provisioning
      Configuration
      SAP Cloud Services hosted on EC2 and powered by SAP NetWeaver CE
      Customer: SAP NetWeaver CEhosted on EC2
      Amazon Web Services
      Configuration
      Metering
      © SAP 2009 / SAP World tour / Page 17
    18. Cloud Segments
      SAP
      SAP Cloud
      Firewall
      Cloud Segment
      Appliance
      Cloud
      Accounting &
      Operations
      (Multi-Tenant)
      Gate
      Gate
      VPN
      ISV
      Firewall
      Cloud Segment
      Appliance
      Gate
      Gate
      Gate
      VPN
      Customer
      Firewall
      Cloud Segment
      Appliance
      Gate
      Gate
      VPN
      Gate= Appliance for Secure Network Integration
      © SAP 2009 / SAP World tour / Page 18
    19. Cloud Landscape: CRM
      CRM Application
      Analytics
      CRM Server
      TREX Server
      BW Server
      CRM DB
      BW DB
      DEMO 3
      SAP CRM Landscape
      &lt;Landscape name=“CRM Landscape&quot; description=“Experimental CRM Landscape&quot; &gt;
      &lt;Servers&gt;
      &lt;Server id=“CRM_Application&quot; imageid=&quot;ami-abb057c2:snap-addf37c4&quot; description=“CRM&quot; /&gt;
      &lt;Server id=“CRM_Analytics&quot; imageid=&quot;ami-abb057c2:snap-acdf37c5&quot; description=“Analytics&quot;&gt;
      &lt;Param name=&quot;hostname.ISABW.cloud.sap.corp&quot; value=“CRM_Application&quot; type=&quot;put&quot; /&gt;
      &lt;Param name=&quot;hostname.ISASLES.TCS.SAPCOD.CORP&quot; value=&quot;CRM_Application&quot; type=&quot;get&quot; /&gt;
      &lt;/Server&gt;
      &lt;/Servers&gt;
      &lt;/Landscape&gt;
      © SAP 2009 / SAP World tour / Page 19
    20. Cloud Landscape: SAP NetWeaver Cluster
      DEMO 4
      SAP NetWeaverCluster
      SAP NetWeaver Web Dispatcher
      SAP NetWeaverCentral Instance
      SAP NetWeaverDialog Instance
      SAP MaxDB Instance
      © SAP 2009 / SAP World tour / Page 20
    21. Hardware Utilization with System LandscapesToday’s Situation
      Challenge
      • Avg. Utilization is <=10% with SAP Customers
      Outage
      Utilized Machines
      Waste
      Sizing
      Source: Amazon AWS
      © SAP 2009 / SAP World tour / Page 21
    22. Cloud Landscape: Dynamic SAP NetWeaver Cluster
      Load Monitoring Service
      Dynamic Provisioning Controller
      Provisioning Service
      DEMO 5
      SAP NetWeaverCluster
      SAP NetWeaver Web Dispatcher
      SAP NetWeaverDialog Instance
      SAP NetWeaverCentral Instance
      SAP MaxDB Instance
      Amazon Web Services
      © SAP 2009 / SAP World tour / Page 22
    23. Usage of SAP Employee Self ServiceRecent Survey Result
      © SAP 2009 / Page 23
    24. Conclusions
      Summary
      • Cloud Infrastructures are a clear trend in IT, increasing the business agility, decrease IT costs, and allow to consume SAP solutions in new ways
      • Significant potential value in the domain of non-mission critical use casesexist today
      • SAP is exploring options to provide additional value in form of product and/or service innovation
      Please fill out the Cloud Survey
      • Interested in a Proof of Concept?
      More Information
      • Blog: https://www.sdn.sap.com/irj/scn/weblogs?blog=/pub/wlg/14095
      • mail to: frank.stienhans@sap.com
      © SAP 2009 / SAP World tour / Page 24
    25. Thank you!
      © SAP 2008 / DKOM 08 / &lt;Session ID&gt; Page 25
      © SAP 2009 / SAP World tour / Page 25

    + Frank StienhansFrank Stienhans, 1 month ago

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