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Power Panel Social Network Marketing
 

Power Panel Social Network Marketing

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    Power Panel Social Network Marketing Power Panel Social Network Marketing Presentation Transcript

    • POWER PANEL Social Network Marketing dmexco 09
    • POWER AUDIENCE • POWER Agenturen: u.a. Jung v. Matt, Ogilvy, LBI, MediaCom, Plan.net, PUBLICIS • POWER Brands: Amazon, Douglas, Lufthansa, Sony, Warner • POWER People: YOU!
    • POWER PODIUM • Sten Franke, ethority • Prof. Dr. Klemens Skibicki, Brain Injection • Wolf Hingst, Deine Tierwelt • Stefan Zilch, MySpace • Linda Biertz, Nestlé Purina • Prof. Dr. Ralf Schengber, DsaF
    • Engagement? • Case Net-A-Porter.com: Designermode Shop, 134 MIO $ Umsatz und 16 MIO $ pretax profits • Modemagazin als Engagement Plattform • Permanente Wertquelle: Relevanter Content • Jederzeit Interaktionsmöglichkeiten und Nutzen auch über Kaufprozess hinaus!
    • Engagement? • Beispiel Google: Services statt „Push“ • Kein Image erzeugen, Image leben!
    • Klassik vs. Engagement Interaktionsoptionen Bedürfnis erzeugen Pull Value Push On demand Branding Image Wertquelle Werbebotschaft Integration Display
    • Interessante Publikationen
    • Interessante Publikationen
    • Engagement auf den Punkt gebracht.
    • Frank Schultheiss Geschäftsführer