Power Panel Social Network Marketing
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Power Panel Social Network Marketing

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Power Panel Social Network Marketing Presentation Transcript

  • 1. POWER PANEL Social Network Marketing dmexco 09
  • 2. POWER AUDIENCE • POWER Agenturen: u.a. Jung v. Matt, Ogilvy, LBI, MediaCom, Plan.net, PUBLICIS • POWER Brands: Amazon, Douglas, Lufthansa, Sony, Warner • POWER People: YOU!
  • 3. POWER PODIUM • Sten Franke, ethority • Prof. Dr. Klemens Skibicki, Brain Injection • Wolf Hingst, Deine Tierwelt • Stefan Zilch, MySpace • Linda Biertz, Nestlé Purina • Prof. Dr. Ralf Schengber, DsaF
  • 4. Engagement? • Case Net-A-Porter.com: Designermode Shop, 134 MIO $ Umsatz und 16 MIO $ pretax profits • Modemagazin als Engagement Plattform • Permanente Wertquelle: Relevanter Content • Jederzeit Interaktionsmöglichkeiten und Nutzen auch über Kaufprozess hinaus!
  • 5. Engagement? • Beispiel Google: Services statt „Push“ • Kein Image erzeugen, Image leben!
  • 6. Klassik vs. Engagement Interaktionsoptionen Bedürfnis erzeugen Pull Value Push On demand Branding Image Wertquelle Werbebotschaft Integration Display
  • 7. Interessante Publikationen
  • 8. Interessante Publikationen
  • 9. Engagement auf den Punkt gebracht.
  • 10. Frank Schultheiss Geschäftsführer