Frank Schultheiss   ICMA Conference Budapest 2009
                                                    Folie 1
The Key Question



              do you want to be a shaper…or do you want
              to be shaped? You can make a lot...
Clients: Shaping Brands




Frank Schultheiss   ICMA Conference Budapest 2009
                                            ...
Agenda


             Who we are

                                 user driven changes

                     Engaging Stra...
What we do




Frank Schultheiss   ICMA Conference Budapest 2009
                                                    Folie...
What we do




Frank Schultheiss   ICMA Conference Budapest 2009
                                                    Folie...
What we do




Frank Schultheiss   ICMA Conference Budapest 2009
                                                    Folie...
What we do




Frank Schultheiss   ICMA Conference Budapest 2009
                                                    Folie...
What we do




Frank Schultheiss   ICMA Conference Budapest 2009
                                                    Folie...
Who we are
                                                    Live Shopping

                                            ...
Who we are
                                                    Live Shopping

                                            ...
What we do
                                                    Live Shopping

                                            ...
Who we are




Frank Schultheiss   ICMA Conference Budapest 2009
                                                    Folie...
What we do

                                                    Shopping Club

                                           ...
Pet food & equipment in Europe

   • Market size:                                   17 billons
   • Market share online:  ...
What we do




Frank Schultheiss   ICMA Conference Budapest 2009
                                                    Folie...
What we do




Frank Schultheiss   ICMA Conference Budapest 2009
                                                    Folie...
What we do




Frank Schultheiss   ICMA Conference Budapest 2009
                                                    Folie...
What we do
                                     Puppy Package



   seller                                                ...
Who we are




Frank Schultheiss   ICMA Conference Budapest 2009
                                                    Folie...
Who we are




Frank Schultheiss   ICMA Conference Budapest 2009
                                                    Folie...
Who we are




Frank Schultheiss   ICMA Conference Budapest 2009
                                                    Folie...
Who we are




Frank Schultheiss   ICMA Conference Budapest 2009
                                                    Folie...
Who we are




Frank Schultheiss   ICMA Conference Budapest 2009
                                                    Folie...
The Market




Frank Schultheiss   ICMA Conference Budapest 2009
                                                    Folie...
The Market




Frank Schultheiss   ICMA Conference Budapest 2009
                                                    Folie...
The Market




Frank Schultheiss   ICMA Conference Budapest 2009
                                                    Folie...
The Market




Frank Schultheiss   ICMA Conference Budapest 2009
                                                    Folie...
Agenda


             Who we are

                                 user driven changes

                     Engaging Stra...
Change?


 technology change



                                  media change

Frank Schultheiss   ICMA Conference Budape...
Change?

             Communication change




Frank Schultheiss   ICMA Conference Budapest 2009
                         ...
Frank Schultheiss   ICMA Conference Budapest 2009
                                                    Folie 32
Frank Schultheiss   ICMA Conference Budapest 2009
                                                    Folie 33
Frank Schultheiss   ICMA Conference Budapest 2009
                                                    Folie 34
Change?




Frank Schultheiss   ICMA Conference Budapest 2009
                                                    Folie 35
Change?


   Engagement
   to the point.




Frank Schultheiss   ICMA Conference Budapest 2009
                           ...
Change?


Social Media Marketing

                          Social Network Marketing

                                    ...
Agenda


             Who we are

                                 user driven changes

                     Engaging Stra...
Engagement?

        Case Net-A-Porter.com: designer fashion
        shop, 134 MIO $ revenues und 16 MIO $
        pretax ...
Frank Schultheiss   ICMA Conference Budapest 2009
                                                    Folie 40
Frank Schultheiss   ICMA Conference Budapest 2009
                                                    Folie 41
Engagement?

        Case Net-A-Porter.com: designer fashion
        shop, 134 MIO $ revenues und 16 MIO $
        pretax ...
Engagement Advertising?
                                    Classic vs. Engagement

                                      ...
VRM – Vendor Relationship
Management




Frank Schultheiss   ICMA Conference Budapest 2009
                               ...
VRM – Vendor Relationship
Management




Frank Schultheiss   ICMA Conference Budapest 2009
                               ...
VRM – Vendor Relationship
Management




                                                     The idea is that there is mu...
Identity Commons


                                                            The purpose of Identity
                   ...
Agenda


             Who we are

                                 user driven changes

                     Engaging Stra...
The Message is...




                          The communities are already out there:


               Engage your custom...
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Community Session - ICMA Meeting Budapest

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Community Session - ICMA Meeting Budapest

  1. 1. Frank Schultheiss ICMA Conference Budapest 2009 Folie 1
  2. 2. The Key Question do you want to be a shaper…or do you want to be shaped? You can make a lot of money either way. But you have to understand the rules of the game in order to succeed. Frank Schultheiss ICMA Conference Budapest 2009 Folie 2
  3. 3. Clients: Shaping Brands Frank Schultheiss ICMA Conference Budapest 2009 Folie 3
  4. 4. Agenda Who we are user driven changes Engaging Strategies The message is… Frank Schultheiss ICMA Conference Budapest 2009 Folie 4
  5. 5. What we do Frank Schultheiss ICMA Conference Budapest 2009 Folie 5
  6. 6. What we do Frank Schultheiss ICMA Conference Budapest 2009 Folie 6
  7. 7. What we do Frank Schultheiss ICMA Conference Budapest 2009 Folie 7
  8. 8. What we do Frank Schultheiss ICMA Conference Budapest 2009 Folie 8
  9. 9. What we do Frank Schultheiss ICMA Conference Budapest 2009 Folie 9
  10. 10. Who we are Live Shopping • One day, one deal • Every midday we launch an event: one sale that lives until it sells out, or the next midday (e.g. Woot.com) Frank Schultheiss ICMA Conference Budapest 2009 Folie 10
  11. 11. Who we are Live Shopping • One day, one deal • Every midday we launch an event: one sale that lives until it sells out, or the next midday (e.g. Woot.com) Frank Schultheiss ICMA Conference Budapest 2009 Folie 11
  12. 12. What we do Live Shopping • One day, one deal • Every midday we launch an event: one sale that lives until it sells out, or the next midday (e.g. Woot.com) Frank Schultheiss ICMA Conference Budapest 2009 Folie 12
  13. 13. Who we are Frank Schultheiss ICMA Conference Budapest 2009 Folie 13
  14. 14. What we do Shopping Club • Exclusive product bundles • Access only with invitation (e.g. ventee-priovee) Frank Schultheiss ICMA Conference Budapest 2009 Folie 14
  15. 15. Pet food & equipment in Europe • Market size: 17 billons • Market share online: 1% Frank Schultheiss ICMA Conference Budapest 2009 Folie 15
  16. 16. What we do Frank Schultheiss ICMA Conference Budapest 2009 Folie 16
  17. 17. What we do Frank Schultheiss ICMA Conference Budapest 2009 Folie 17
  18. 18. What we do Frank Schultheiss ICMA Conference Budapest 2009 Folie 18
  19. 19. What we do Puppy Package seller buyer Profile transfer: patented process Frank Schultheiss ICMA Conference Budapest 2009 Folie 19
  20. 20. Who we are Frank Schultheiss ICMA Conference Budapest 2009 Folie 20
  21. 21. Who we are Frank Schultheiss ICMA Conference Budapest 2009 Folie 21
  22. 22. Who we are Frank Schultheiss ICMA Conference Budapest 2009 Folie 22
  23. 23. Who we are Frank Schultheiss ICMA Conference Budapest 2009 Folie 23
  24. 24. Who we are Frank Schultheiss ICMA Conference Budapest 2009 Folie 24
  25. 25. The Market Frank Schultheiss ICMA Conference Budapest 2009 Folie 25
  26. 26. The Market Frank Schultheiss ICMA Conference Budapest 2009 Folie 26
  27. 27. The Market Frank Schultheiss ICMA Conference Budapest 2009 Folie 27
  28. 28. The Market Frank Schultheiss ICMA Conference Budapest 2009 Folie 28
  29. 29. Agenda Who we are user driven changes Engaging Strategies The message is… Frank Schultheiss ICMA Conference Budapest 2009 Folie 29
  30. 30. Change? technology change media change Frank Schultheiss ICMA Conference Budapest 2009 Folie 30
  31. 31. Change? Communication change Frank Schultheiss ICMA Conference Budapest 2009 Folie 31
  32. 32. Frank Schultheiss ICMA Conference Budapest 2009 Folie 32
  33. 33. Frank Schultheiss ICMA Conference Budapest 2009 Folie 33
  34. 34. Frank Schultheiss ICMA Conference Budapest 2009 Folie 34
  35. 35. Change? Frank Schultheiss ICMA Conference Budapest 2009 Folie 35
  36. 36. Change? Engagement to the point. Frank Schultheiss ICMA Conference Budapest 2009 Folie 36
  37. 37. Change? Social Media Marketing Social Network Marketing Engagement Groundswell Web 2.0 Community Marketing Frank Schultheiss ICMA Conference Budapest 2009 Folie 37
  38. 38. Agenda Who we are user driven changes Engaging Strategies user driven commerce The message is… Frank Schultheiss ICMA Conference Budapest 2009 Folie 38
  39. 39. Engagement? Case Net-A-Porter.com: designer fashion shop, 134 MIO $ revenues und 16 MIO $ pretax profits Frank Schultheiss ICMA Conference Budapest 2009 Folie 39
  40. 40. Frank Schultheiss ICMA Conference Budapest 2009 Folie 40
  41. 41. Frank Schultheiss ICMA Conference Budapest 2009 Folie 41
  42. 42. Engagement? Case Net-A-Porter.com: designer fashion shop, 134 MIO $ revenues und 16 MIO $ pretax profits Fashion magazine as Engagement Plattform continuous value source: relevant content Interaction solutions anytime – independent and on top of the buying process Frank Schultheiss ICMA Conference Budapest 2009 Folie 42
  43. 43. Engagement Advertising? Classic vs. Engagement Interactive Demand Creation Pull Service Push On demand Branding Image Value Source Advertising Message Integration Display company-driven user-driven Frank Schultheiss ICMA Conference Budapest 2009 Folie 43
  44. 44. VRM – Vendor Relationship Management Frank Schultheiss ICMA Conference Budapest 2009 Folie 44
  45. 45. VRM – Vendor Relationship Management Frank Schultheiss ICMA Conference Budapest 2009 Folie 45
  46. 46. VRM – Vendor Relationship Management The idea is that there is much more The idea is that there is much more money to be made, in helping demand money to be made, in helping demand find and drive supply, than in helping find and drive supply, than in helping supply find and drive demand. supply find and drive demand. Frank Schultheiss ICMA Conference Budapest 2009 Folie 46
  47. 47. Identity Commons The purpose of Identity Commons is to support, facilitate, and promote the creation of an open identity layer for the Internet -- one that maximizes control, convenience, and privacy for the individual while encouraging the development of healthy, interoperable communities. VRM Project Powered by Frank Schultheiss ICMA Conference Budapest 2009 Folie 47
  48. 48. Agenda Who we are user driven changes Engaging Strategies The message is… Frank Schultheiss ICMA Conference Budapest 2009 Folie 48
  49. 49. The Message is... The communities are already out there: Engage your customers! Frank Schultheiss ICMA Conference Budapest 2009 Folie 49
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