Ad creation rubric

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Ad creation rubric

  1. 1. EMS3O1-Nardone Ad Creation Rubric Name:________________________________________________ LEVEL 1 LEVEL 2 LEVEL 3 LEVEL 4 K/U The ad illustrates less than 4 of following: A dominant line of composition A Male or Female Gender Rep A slogan 4 soft sell techniques 1 hard sell technique The ad illustrates 4 following: A dominant line of composition A Male or Female Gender Rep A slogan 4 soft sell techniques 1 hard sell technique The ad illustrates 5-6 of the following: A dominant line of composition A Male or Female Gender Rep A slogan 4 soft sell techniques 1 hard sell technique The ad illustrates all 7 of the following: A dominant line of composition A Male or Female Gender Rep A slogan 4 soft sell techniques 1 hard sell technique TI You were not able to explain how many of the following served to support the intention of your ad: your choice of target audience how your ad finds or creates a problem how your ad grabs the attention of the consumer how your ad promises the consumer a benefit All 7 of the ad techniques effectively support the product or service You were able to explain how some of the following served to support the intention of your ad: your choice of target audience how your ad finds or creates a problem how your ad grabs the attention of the consumer how your ad promises the consumer a benefit All 7 of the ad techniques effectively support the product or service You were able to explain how most of the following served to support the intention of your ad: your choice of target audience how your ad finds or creates a problem how your ad grabs the attention of the consumer how your ad promises the consumer a benefit All 7 of the ad techniques effectively support the product or service You were able to explain how each of the following served to support the intention of your ad: your choice of target audience how your ad finds or creates a problem how your ad grabs the attention of the consumer how your ad promises the consumer a benefit All 7 of the ad techniques effectively support the product or service APP Most of the ad techniques do not effectively support the product or service and/or some are missing Some of the ad techniques do not effectively support the product or service and/or some are missing The ad techniques effectively support the product or service but some are missing All 7 of the ad techniques effectively support the product or service

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