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Ad creation rubric

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  • 1. EMS3O1-Nardone Ad Creation RubricName:________________________________________________ LEVEL 1 LEVEL 2 LEVEL 3 LEVEL 4 K/U The ad illustrates less than The ad illustrates 4 The ad illustrates 5-6 of the The ad illustrates all 7 of 4 of following: following: following: the following: A dominant line of A dominant line of A dominant line of A dominant line of composition composition composition composition 2 propaganda devices 2 propaganda devices 2 propaganda devices 2 propaganda devices A Male or Female Gender A Male or Female Gender A Male or Female Gender A Male or Female Gender Rep Rep Rep Rep A slogan A slogan A slogan A slogan 2 soft sell techniques 2 soft sell techniques 2 soft sell techniques 2 soft sell techniques 1 hard sell technique 1 hard sell technique 1 hard sell technique 1 hard sell technique TI You were not able to You were able to explain You were able to explain You were able to explain explain how many of the how some of the following how most of the following how each of the following following served to support served to support the served to support the served to support the the intention of your ad: intention of your ad: intention of your ad: intention of your ad: your choice of target your choice of target your choice of target your choice of target audience audience audience audience how your ad finds or how your ad finds or how your ad finds or how your ad finds or creates a problem creates a problem creates a problem creates a problem how your ad grabs the how your ad grabs the how your ad grabs the how your ad grabs the attention of the consumer attention of the consumer attention of the consumer attention of the consumer how your ad promises the how your ad promises the how your ad promises the how your ad promises the consumer a benefit consumer a benefit consumer a benefit consumer a benefit All 7 of the ad techniques All 7 of the ad techniques All 7 of the ad techniques All 7 of the ad techniques effectively support the effectively support the effectively support the effectively support the product or service product or service product or service product or service COM eye contact limited use of eye contact some use of eye contact to considerable use of eye a high degree of eye to underline the message underline the message contact to underline the contact is used to message underline the message word choice pays limited attention to chooses words with some makes word choices that makes word choices that word choice care to complete message reflect a considerable level reflect a high command of to audience of vocabulary vocabulary voice limited audibility some audibility considerable audibility a high degree of audibility Language uses language conventions uses language uses language conventions uses language Conventions with limited accuracy and conventions with some with considerable accuracy conventions thoroughly, effectiveness accuracy and and effectiveness accurately, and effectively effectiveness all or almost all of the time APP Most of the ad techniques Some of the ad techniques The ad techniques All 7 of the ad techniques do not effectively support do not effectively support effectively support the effectively support the the product or service the product or service product or service but product or service and/or some are missing and/or some are missing some are missing

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