When to use innovation clusters

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When to use innovation clusters

  1. 1. SLIDESETCLUSTERENGAGEMENT.PPTX © innovation-3; Any unauthorized copying, reproduction or distribution is strictly prohibited Service Offering Determining when to use innovation clusters
  2. 2. SLIDESETCLUSTERENGAGEMENT.PPTX © innovation-3; Any unauthorized copying, reproduction or distribution is strictly prohibited Is this your situation? Your firm already has experiences in co-innovating with academia and other firms. You find via an integrated market / products and applications / technologies / competences roadmap that there are significant Deltas that need to be closed  Technologies that need to be developed / brought to maturity  Competences and capabilities that need to be built up - 2 - ● You wonder if there is a proven process that helps in making a decision on whether an innovation cluster is the best open approach to innovation or other ones ● Furthermore you wonder how the set-up for an innovation cluster approach should be designed so that the chances for success are maximized ● Finally you wonder how an effective IP framework should be designed that safeguards your interests yet at the same time allows for exploitation of the cluster potentials ● There are some voices stating these topics should be positioned in an innovation cluster ● Other voices are arguing that other open approaches to innovation (e.g. joint bilateral development project or contract research) are more appropriate
  3. 3. SLIDESETCLUSTERENGAGEMENT.PPTX © innovation-3; Any unauthorized copying, reproduction or distribution is strictly prohibited Then, innovation-3 might provide the solution ● We are sharing with you our insights about how leading firms are taking on this challenge ● We profile the fit of open approaches to innovation (including clusters) for your innovation challenge ● We help – if relevant – in breaking down the innovation challenge and determining in which of the parts innovation should be done closed or open – And which open approach to innovation is best suited ● We help you on the implementation of the individual steps along the way - 3 -
  4. 4. SLIDESETCLUSTERENGAGEMENT.PPTX © innovation-3; Any unauthorized copying, reproduction or distribution is strictly prohibited (Already planned/budgeted) An integrated roadmap shows the Deltas that need to be closed - 4 - Current Products/ApplicationsCompetences Current year (Y0) Y1 Y2/3 Y4/5 Market changing event Market changing event (NPD milestones) (End Of Life) Technologies (Technology development milestones) Program 1 Program 2 (Already planned) Program 3 (Not yet planned) Program 4 Emer- ging Market (Not yet planned) Program 5 Market changing event Market changing event
  5. 5. SLIDESETCLUSTERENGAGEMENT.PPTX © innovation-3; Any unauthorized copying, reproduction or distribution is strictly prohibited Deltas that are in the “adjacent/adjacent” or even “new/new” sectors in an Ansoff market/ technology matrix often require a value-chain approach R&D effectiveness and efficiency ● Better target the specific needs ● Maximize the resource use ● Ensure efficiency at all levels ● Maximize quality through specialization - 5 - Competence field Competence field Competence field Materials Devices Systems Applications Materials Devices Systems Applications Materials Devices Systems Applications Project bundle 1 xx Project bundle 2 xx Project bundle 3 xx Sustainability ● Eco-design (Carbon footprint etc.) ● Life Cycle Thinking
  6. 6. SLIDESETCLUSTERENGAGEMENT.PPTX © innovation-3; Any unauthorized copying, reproduction or distribution is strictly prohibited There are immediate and tangible reasons for using an innovation cluster in order to solve an innovation challenge ● Share costs for Basic Research ● Share costs for development in Open Innovation schemes ● Promote and share facilities and logistics ● Develop “knowledge triangle” schemes (see image on the right) ● Improve resource efficiency ● Make better use of local/regional high education, training and research facilities and infrastructures ● Get access to Top Talent - 6 -
  7. 7. SLIDESETCLUSTERENGAGEMENT.PPTX © innovation-3; Any unauthorized copying, reproduction or distribution is strictly prohibited Futhermore, research shows that innovation clusters drive innovation performance ● Existence of clear objectives ● Number of members ● Percentage of supraregional members ● Range of cluster services ● Central knowledge management ● Implementation of joint R&D activities - 7 - Cluster success Sustainability of cluster financing Intensity of co-operation, number of co- operation requests Jointly developed products, patents generated Impact of work on R&D activities ● (Biotech) Clustered firms are eight times more innovative when located in clusters; Key reason is: • New technological knowledge is often elusive and uncodified, geographic concentrations of innovative activity generate more knowledge spillovers and, therefore, more innovative output
  8. 8. SLIDESETCLUSTERENGAGEMENT.PPTX © innovation-3; Any unauthorized copying, reproduction or distribution is strictly prohibited Innovation clusters are one of more than 30 open approaches to innovation - 8 - Decreasing degree of specification Decreasing degree of familiarity Open-end searchTargeted search Known innovation partners Unknown innovation partners 01 02 03 04 05 09 12 20 21 22 23 10 26 27 28 14 06 1115 16 241918 08 1307 17 Innovation cluster
  9. 9. SLIDESETCLUSTERENGAGEMENT.PPTX © innovation-3; Any unauthorized copying, reproduction or distribution is strictly prohibited IP situation in clusters is more complex; A clear IP framework on how to deal with foreground, background and spill-over IP is needed ● Partner obtains co-ownership (with cluster) on results to which Partner has contributed(*) (IP1) ● Partner gets a royalty free, non-exclusive license without sublicensing rights on results generated by cluster / other partners in the program; (Program Affiliation fee (yearly), without contribution of the Partner (IP1 (*)); ● Partner has the option to generate proprietary IP (IP2) via separate R&D projects, through application of IP1 outcome onto specific context in Partner’s core business; type of results agreed upfront ● Partner gets a royalty free, non-exclusive license without sublicensing rights on program background (IP0), necessary for exploitation of the results of the program; (one time program entry fee) ● IP0 supported by services, trainings, spinoffs, licensing (*) Contributed result = result to which there is a clear contribution from the partner’s assignee - 9 - R&D program Results (IP) (Foreground) Partner A Partner B Partner C Partner D Partner E Proprietary IP (IP2) Co-owned (shared) IP (IP1) Program background IP (IP0) Shared (licensed) IP Example
  10. 10. SLIDESETCLUSTERENGAGEMENT.PPTX © innovation-3; Any unauthorized copying, reproduction or distribution is strictly prohibited Factors determining if engaging in an innovation cluster is the best open approach to innovation Provided that suitable innovation cluster exists / willingness to invest resources and money in establishing and managing a new innovation cluster exists … ● Technology in question is relevant for Open Innovation (or “case-by case”) ● Value-chain approach required (Adjacent markets and technologies or breakthrough innovations; Sustainability / Life Cycle Thinking) ● Emerging Industry (applications of new technologies / radical innovations or existing economic activities that undergo transformation • Problem-driven, involving complementary skills / backgrounds • Shifting base from products towards more comprehensive solutions ● High degree of certainty that innovation challenge can be solved by close co-operation with known (cluster) innovation partners ● Solid IP framework available / can be negotiated ● High volume of knowledge spill-over expected ● High importance of immediate benefits (see page 5) - 10 -
  11. 11. SLIDESETCLUSTERENGAGEMENT.PPTX © innovation-3; Any unauthorized copying, reproduction or distribution is strictly prohibited - 11 - Would you like to start our conversation? Frank Mattes Founder and CEO, innovation-3 Grillparzerstr. 4 II / III 65187 Wiesbaden Tel.: +49-(0)611-59057-0 frank.mattes@innovation-3.com www.innovation-3.com

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