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Top management awareness program on Open Innovation
Top management awareness program on Open Innovation
Top management awareness program on Open Innovation
Top management awareness program on Open Innovation
Top management awareness program on Open Innovation
Top management awareness program on Open Innovation
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Top management awareness program on Open Innovation

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  • 1. SLIDESETTOPMANAGEMENTAWARENESSPROGRAM.PPTX © innovation-3; Any unauthorized copying, reproduction or distribution is strictly prohibitedSlide Set Top Management Awareness Program.pptx Service Offering Top Management Awareness & Alignment Program on Open / Collaborative Innovation
  • 2. SLIDESETTOPMANAGEMENTAWARENESSPROGRAM.PPTX © innovation-3; Any unauthorized copying, reproduction or distribution is strictly prohibitedSlide Set Top Management Awareness Program.pptx Is this your situation? Personally, you are convinced that Open / Collaborative Innovation is the future of innovation management Your firm has already some singular experiences in open approaches to innovation, e.g.  (Consumer-driven Open Innovation) e.g. Ideation contests, Netnography projects  (R&D-driven Open Innovation) e.g. innovation clusters or using intermediaries such as NineSigma  (Intra-firm Open Innovation) e.g. Innovation Jams - 2 - ● However, in your firm’s Top Management there is only a general “ok” / “why not”-attitude … … But no strong support ● Your firm’s Top Management neither shares a common vision nor uses a common language with respect to Open / Collaborative visions ● You are wondering how the Top Management can develop a common view on Open / Collaborative Innovation – in a process that respects the seniority and the little time these people have ● Furthermore you are wondering if this process could be set up in a way that it includes some benchmarking and it could be reused in parts for Middle Management and Senior Expert education
  • 3. SLIDESETTOPMANAGEMENTAWARENESSPROGRAM.PPTX © innovation-3; Any unauthorized copying, reproduction or distribution is strictly prohibitedSlide Set Top Management Awareness Program.pptx Then, innovation-3 might provide the solution ● We are designing a two-workshop Top Management awareness / alignment program ● This program includes selected relevant benchmarks ● Goals of this program: • Stretching the mindsets of Top Management • Common understanding and language on Open / Collaborative Innovation • Common understanding of the Top Management’s role in Open / Collaborative Innovation • Individual understanding of how exactly Open / Collaborative Innovation matters to the respective person • Alignment on where to lead innovation and specific support for next steps ● Secondary benefits of this program: • Material for corporate communication and education • Strong signals for change management that are useful for convincing the doubters and by-standers - 3 -
  • 4. SLIDESETTOPMANAGEMENTAWARENESSPROGRAM.PPTX © innovation-3; Any unauthorized copying, reproduction or distribution is strictly prohibitedSlide Set Top Management Awareness Program.pptx Lacking Top Management support for Open / Collaborative Innovation: Symptoms and Root Causes ● Inclined to favor short-term gains ● Little innovation education ● Risk-averse, given the short term pressures from shareholders ● Favoring control over creativity ● Seldom a holistic vision ● Lack of understanding of why networking culture is important for open innovation ● Too far away from the action. - 4 - Root Causes ● Lack of a clear vision and strategy for open innovation ● Vague insights into how the company will identify and generate value from innovation ● Little understanding on how an organizatio- nal model that supports Open Innovation / support for the Open Innovation team should be designed ● Budgeting and allocating resources not optimal for supporting Open / Collaborative Innovation ● No active role in identifying and tackling obstacles ● No significant experience in how to monitor and evaluate results Symptoms
  • 5. SLIDESETTOPMANAGEMENTAWARENESSPROGRAM.PPTX © innovation-3; Any unauthorized copying, reproduction or distribution is strictly prohibitedSlide Set Top Management Awareness Program.pptx A controlled process with 5 steps produces the answer to your questions - 5 - Preparation Workshop I Inter-workshop analysis / concept work Workshop II Operationa- lization Steps ● Definition of focal points ● Reflection on vi- sion and strategy ● Aligning current management practices ● Deep-dive analysis and/or worked-out concepts for issues from Workshop I ● Reflections on what it takes to weave open/col- laborative inno- vation into the corporate fabric ● Detailed plan for moving ahead Key Result Other Results ● Pinpointing the current situation ● Relevant Benchmarks ● Common lan- guage ● Common under- standing on supporting orga- nizational mo- dels ● … on Top Mana- gement’s role ● Consensus on routes of actions ● Consensus on how to monitor progress ● Supporting material for corporate communication and education
  • 6. SLIDESETTOPMANAGEMENTAWARENESSPROGRAM.PPTX © innovation-3; Any unauthorized copying, reproduction or distribution is strictly prohibitedSlide Set Top Management Awareness Program.pptx - 6 - Would you like to start our conversation? Frank Mattes Founder and CEO, innovation-3 Grillparzerstr. 4 II / III 65187 Wiesbaden Tel.: +49-(0)611-59057-0 frank.mattes@innovation-3.com www.innovation-3.com

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