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Systematic search for breakthrough innovations
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Systematic search for breakthrough innovations

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Systematic search for breakthrough innovations Systematic search for breakthrough innovations Presentation Transcript

  • SLIDESETBREAKTHROUGHINNOVATION.PPTX © innovation-3; Any unauthorized copying, reproduction or distribution is strictly prohibitedSlide Set Breakthrough Innovation.pptx Service Offering Systematic search for Breakthrough Innovation opportunities
  • SLIDESETBREAKTHROUGHINNOVATION.PPTX © innovation-3; Any unauthorized copying, reproduction or distribution is strictly prohibitedSlide Set Breakthrough Innovation.pptx ● Although the workshops showed a good energy, the ideas are hardly turned over to implementation ● There is no tangible alignment about which is the best corridor for searching breakthrough innovations ● There are voices asking if the past activities were really systematic and if the ideas generated were not created spontaneously / “by coincidence” Is this your situation? Your firm is spending significant money and resources in innovation management. However, past results are not convincing: Success rate in the marketplace is too low and “successful” innovations did not produce a significant competitive advantage. Recently, your firm has intensified its search for breakthrough (= New to the world / new to the industry) innovations:  Separate money and resource buckets  Numerous workshops on Business Model / Service / Platform / … Innovations - 2 - ● You are wondering if your firm is targeting a REAL breakthrough ● Furthermore, you are wondering if there is a systematic process for identifying breakthrough innovation opportunities ● On a more general level, you see a major issue for your firm: How can the foresight part (megatrends in en- vironment, society, business ecosystem, technology etc.) be connected better to the existing fuzzy front-end / ideation / implementation back-end of your firm’s innovation management system)
  • SLIDESETBREAKTHROUGHINNOVATION.PPTX © innovation-3; Any unauthorized copying, reproduction or distribution is strictly prohibitedSlide Set Breakthrough Innovation.pptx Then, innovation-3 might provide the solution ● This Service Offering is done in an established consortium with two strong partners • A globally leading brand / innovation experience agency • A highly specialized IP & Technology search and integration company with a proven track record in working with global leaders ● In this consortium, we have developed and successfully applied a unique tool and a unique approach for systematic identification of for breakthrough innovation opportunities ● In a joint project between the consortium and your firm, we will customize this tool and conduct a systematic scan for breakthrough innovation opportunities ● This project his highly engaging so that the necessary buy-in for the identified breakthrough opportunities is established ● If requested, we will enable your firm to apply this tool after the initial project - 3 -
  • SLIDESETBREAKTHROUGHINNOVATION.PPTX © innovation-3; Any unauthorized copying, reproduction or distribution is strictly prohibitedSlide Set Breakthrough Innovation.pptx Our unique approach and tool has four cornerstones - 4 - ● Positioning / Brand fit ● Aspriration and self-commitment ● Heritage ● Values ● User / consumer ● Buyer ● Ecosystem influencer ● Innovation Value Chain ● Complementary innovators ● Products ● Services ● Processes ● Platforms ● Business Models ● People ● Society ● Economy ● Technology Innovation spirit Innovation dimensions Target groups Relevant megatrends
  • SLIDESETBREAKTHROUGHINNOVATION.PPTX © innovation-3; Any unauthorized copying, reproduction or distribution is strictly prohibitedSlide Set Breakthrough Innovation.pptx A highly engaging process with 5 steps produces the answer to your questions - 5 - Identity and environment analysis Positioning / strategy, tool customization Ideation, Identification of opportunities Opportunity filtering Transfer to the fuzzy front-end Steps ● Consensus on scope and direction ● Consensus on innovation position ● Breakthrough opportunities ● Ranking of opportunities ● Transfer to fuzzy front-end of inno- vation funnel Key Result Other Results ● Branding state- ments and Innovation spirit for alignment ● IP / Technology landscaping ● Consensus on relevant mega- trends (all di- mensions) ● Operationali- zation of all dimensions of tool ● Consensus on opportunities via Highly engaging (Design Thinking) ideation processes ● High level assess- ment of business cases and imple- mentation require- ments ● Evaluation of opportunity space (e.g. by impact and implementation) ● Initial deep-dive excursions (market, techno- logy, co-innova- tion partners,…) ● Definition of criteria and processes in the “fuzzy side of the fuzzy front-end”
  • SLIDESETBREAKTHROUGHINNOVATION.PPTX © innovation-3; Any unauthorized copying, reproduction or distribution is strictly prohibitedSlide Set Breakthrough Innovation.pptx - 6 - Would you like to start our conversation? Frank Mattes Founder and CEO, innovation-3 Grillparzerstr. 4 II / III 65187 Wiesbaden Tel.: +49-(0)611-59057-0 frank.mattes@innovation-3.com www.innovation-3.com