Open Innovation Hub / Open Innovation Center Of Excellence

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Open Innovation Hub / Open Innovation Center Of Excellence

  1. 1. SLIDESETOIHUB.PPTX © innovation-3; Any unauthorized copying, reproduction or distribution is strictly prohibited Service Offering Designing / Enhancing a corporate Open Innovation “Hub” or an Open Innovation “Center Of Excellence”
  2. 2. SLIDESETOIHUB.PPTX © innovation-3; Any unauthorized copying, reproduction or distribution is strictly prohibited Is this your situation? Your firm has quite a number of internal cross-BU innovation networks  Physical networks (experts meeting at least annually)  Enterprise 2.0  Some of these networks are institutionalized, some of them ad hoc Your firm also uses numerous “outside-in” open approaches to innovation in its Business Units / functions - 2 - ● You notice that there is room to expand inside-out innovation approaches, to strengthen existing outside-in innovation networks and to improve intra-firm Open Innovation ● There also seems to be room for cross-BU innovation to create synergies, transfer Best Practices, jointly develop state of the art approaches / tools and enhance internal communication ● You wonder if there is a proven approach that “kills three birds with one stone”: ● Building up a Center of Excellence; (2) consolidating / driving “outside-in” Open Innovation; (3) aligning “outside-in” with “inside-out” Open Innovation ● Furthermore you wonder how this approach might be structured in a way that does not imply significant up- front and long-term investments but rather builds on a “crawl – walk – run” approach
  3. 3. SLIDESETOIHUB.PPTX © innovation-3; Any unauthorized copying, reproduction or distribution is strictly prohibited Then, innovation-3 might provide the solution ● We are sharing with you our insights about how leading firms are taking on this challenge ● We advise on which of the potential approaches is the most appropriate for your firm ● We support you in breaking down this challenge into small steps that provide an optimal benefit / investment and risk position ● We help you on the implementation of the individual steps along the way - 3 -
  4. 4. SLIDESETOIHUB.PPTX © innovation-3; Any unauthorized copying, reproduction or distribution is strictly prohibited Main functions / contributions of such an Open Innovation Hub ● Interconnect existing networks ● Create synergies and shared Best Practices / Facilitator of Open Innovation excellence ● Provide gateway external/internal ● Define OI strategy, metrics and governance ● Search for Game Changers ● Establish OI processes ● Supports selection of appropriate firm-wide Open Innovation tools ● Lead Community Of Excellence ● Conduct external Marketing, be “the friendly face of our firm’s Open Innovation” ● Support Open Innovation culture change process ● Develop talent by job rotation: Business Unit → Hub → Business Unit - 4 -
  5. 5. SLIDESETOIHUB.PPTX © innovation-3; Any unauthorized copying, reproduction or distribution is strictly prohibited How the Open Innovation Hub could look like (outside view) - 5 - Illustrative Outside-in and inside-out Open Innovation Extensive Web 2.0 Viral Marketing
  6. 6. SLIDESETOIHUB.PPTX © innovation-3; Any unauthorized copying, reproduction or distribution is strictly prohibited Excursion on „Browse Assets“: How Toyota is searching for secondary uses of existing technology ● In 2010-2011, Toyota ran a crowdsourcing campaign with a rather unique positioning • “Find new uses for Toyota technology outside Automotive” ● 4 technologies were offered: • Total Human Model for Safety • Solar powered ventilation system ( http://www.youtube.com/watch?v=CchHIy7JgvA ) • System that turns braking energy into electricity • Parking assistant ● Clear selection process • Panel of judges • Community voting ● Development of prototypes in collaboration with design agency and Carnegie Mellon University - 6 -
  7. 7. SLIDESETOIHUB.PPTX © innovation-3; Any unauthorized copying, reproduction or distribution is strictly prohibited - 7 - Would you like to start our conversation? Frank Mattes Founder and CEO, innovation-3 Grillparzerstr. 4 II / III 65187 Wiesbaden Tel.: +49-(0)611-59057-0 frank.mattes@innovation-3.com www.innovation-3.com

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