• Save
Business model innovation
Upcoming SlideShare
Loading in...5
×
 

Business model innovation

on

  • 844 views

 

Statistics

Views

Total Views
844
Views on SlideShare
809
Embed Views
35

Actions

Likes
1
Downloads
0
Comments
0

5 Embeds 35

http://www.open-innovators.com 22
http://innovation-3.com 7
http://www.linkedin.com 3
http://www.innovation-3.com 2
http://webcache.googleusercontent.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Business model innovation Business model innovation Presentation Transcript

    • Key concepts inBusiness Model Innovation
      • What is Business Model Innovation?
      • What is a Business Model?
      • What are the key search approaches to come up with a Business Model Innovation?
      August 2010
    • What Business Model Innovation is NOT – Remember the dot.coms?
      Start-ups can easily overthrow corporate behemoths
      Classic management / financials are not relevant
      Substitute currencies e.g. „share of eyeballs“ count
      Corporate executives need to operate like Venture Capitalists
      Corporations are obsolete
      In the Internet era, networks count and everyone is a free agent
      Go ahead and destroy your business. If you don‘t, someone else will
      2
    • Whatis a Business Model?
      A „canvas“ of several elements answeringkey questions:
      Customer segmentsWho are our customers?
      Value PropositionWhat are the convincing benefitsour product / service offers?
      Customer RelationshipHow do we contact and interact with our customers?
      Distribution Channels: How do we get our products / services to the customers?
      Revenues: What is the level of payment, what type of pricing is best?
      Cost: What are the main cost factors?
      Strategic Partners: What are the strategic partners we need to produce our product / service?
      Key Activities: What are the key value-adding steps we have to manage?
      Key Resources: What are the key assets we have and are needed for serving the customers?
      3
      Source: Business Model Generation: A Handbook forVisionaries, Game Changers, andChallengersby A. Osterwalder and Y. Pigneur
    • Example: Apple‘s Business Model in thehandhelddevicesmarket
      4
      Customer segments
      • Massmarket
      • Design-oriented
      Customer relationship
      • Brand loyalty
      • Switcingcosts
      Key activities
      • Hardware design
      • Supply Chain Management
      • Marketing
      • Platformdeve-lopment
      Strategic partners
      • Music labels
      • Content providers
      • Key suppliers (Foxconn,..)
      • Mobile operators (T-Mobile,..)
      Value proposition
      • Seamlessandeffortlessinte-grationofbuyingandmanagingdigital contentandsoftware
      • „Cool“ devices
      Distribution channels
      • Apple stores
      • Retail stores
      • apple.com
      • iTunes store
      Key resources
      • Apple brand
      • iTunes software
      • People
      Revenues
      • Hardware revenues
      • Share ofmusicdownloadsrev.
      • Share ofappdownloadsrev.
      • Share ofcontentrev.
      • Share of ad rev.
      Costs
      • People
      • Manufacturing
      • Marketing & Sales
      • iTunes storeoperation
    • Business Model innovation: 5 approaches
      5
      Blue Ocean strategies
      Identify customer segments with a specific value set; Target this market by adjusting the other pieces of the canvas accordingly
      Unbundling
      A business can consist of several sub-businesses, e.g. Customer Relationship / Product Innovation / Infrastructure business. Unbundle these into separate entities.
      Long Tail
      Business Model innovation
      Focus on a large number of niche products with infrequent sales. Aggregate sales of niche items can be attractive.
      Multi-sided platforms
      Creating value by connecting different groups and facilitating interactions between them
      FREE Business Models
      Non-paying customers are financed by another customer segment; non-paying customers are lured into paid products
    • About …
      Frank Matteswww.open-innovators.com
      More than 15 years of experience in managing projects and innovation
      Worked for medium-sized national consulting companies as well as for The Boston Consulting Group
      Worked at C-level for an IT and a Professional Services company
      Author of several books and articles
      Currently working at www.hlp-online.de
      Contact
      +49-(0)171-6866774
      frank.mattes@t-online.de
      6