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Social Business Failures Keynote @ CITE (Consumerization of IT)
 

Social Business Failures Keynote @ CITE (Consumerization of IT)

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My keynote on social business failures and how to avoid them, along with the Adoption Index.

My keynote on social business failures and how to avoid them, along with the Adoption Index.

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    Social Business Failures Keynote @ CITE (Consumerization of IT) Social Business Failures Keynote @ CITE (Consumerization of IT) Presentation Transcript

    • Social Business Isn’t Rocket Science …or is it? Kevin D. Jones (@KevinDJones) Social / Organizational Strategist NASA’s MSFC / GSFC
    • consumerization ofconsumerization ofIT in the enterprise
    • Pandemic Catastrophic Intrinsic
    • is not an option.
    • GO CHEAP
    • GIVE THEMOTHEROPTIONS
    • TREAT IT LIKEAN IT PROJECT
    • EXPECT USERTO KNOWWHAT TO DO
    • WORK IN ACULTURE OFLOW TRUST
    • Focus on stats Ignore those who instead of have done this Make policy ugly stories before Assume Don’t manage React Don’t do Age > usage expectations an ROI Focus on the Underestimate Don’t masses instead the politics Be of the individual Rely on Forget about the Assume this is BOLD the ROI human about the tool Make this your experienceAssume this isn’t Think you are in Make this an about the tool project the social extra thing to do business
    • Adoption Index Relative Advantage (x1.5) Compatibility (x1.5) Complexity (x1)The degree to which an The degree to which an The degree to which aninnovation is perceived as better innovation is perceived as being innovation is perceived asthan the idea it supersedes. The consistent with the existing difficult to understand and use.degree of relative advantage may values, past experiences, andbe measured in economic terms, needs of potential adopters.but social prestige factors,convenience, and satisfaction arealso important factors. Observability (x1) Total Score Trialability (x1) The degree to which the results The degree to which an of an innovation are visible toinnovation may be experimented others. The easier it is for Out of 30 with on a limited basis. individuals to see the results of an innovation, the more likely they are to adopt. ** Adapted by Kevin D. Jones from Diffusion of Innovation by Everett M
    • Sustaining Adoption Index for XXXXXX Relative Advantage - 2 Compatibility - 1 Complexity- 1 Good for quick questions to a Not compatible with getting real Although easy to use, it isshallow pool of people. Desktop work done except in rare difficult to understand how to app is limiting in amount of info circumstances. Adds another use in within the everyday that can be exchanged. Web tool to use instead of replacing. workflow with team members. version is rarely used. Trialability- 1 Observability - 1 Total Score - WEAKAlthough easy to try individually, Because of its difficulty in fitting 7.5/30 trying with others is difficult into the workflow, not many or because not everyone will use instances are observed. and monitor. 25%
    • Kevin D. JonesvinJones.com