BUUR’S INNOVATION JOURNEY
Frank Dethier
BIO FRANK DETHIER


Who am I?
43y, 3 children
 Open-minded, optimist, action oriented, driving change,
motivator, making...
GOAL AND TAKE-AWAYS


My Goal
1.
2.



Explain you my view on Innovation and how to run
it
Give you advice what BUUR can...
WHAT‟S INNOVATION?
Innovation = Generating Value from Creativity



Generating:



Value:



Creativity:

what needs to...
HOW TO DO IT?
INNOVATION FRAMEWORK

Strategy

Process

Resources

Organization
Culture

Holistic framework is key!

5
S

INNOVATION FRAMEWORK
STRATEGY

R

P
C

O

C

Timing?
Strategy sets scope
& direction

Strategic challenges?
Funding mag...
INNOVATION FRAMEWORK
STRATEGY


S
R

An innovation strategy is adaptive and evolves
over time, e.g.

P
C

O

C

Incorpora...
INNOVATION FRAMEWORK
STRATEGY


Does BUUR have such a strategy?

S
R

P
C

O

C

What‟s delaying you in creating it?
 It...
S

INNOVATION FRAMEWORK
PROCESS

R

P
C

O

C

Driven by
Strategy

Inspiration &
Trends

Customer
needs &
market
insights
...
INNOVATION FRAMEWORK
PROCESS

S
R

P
C

O

C

10
INNOVATION FRAMEWORK
PROCESS

S
R

P
C

O

C

Tom Palmaerts

11
INNOVATION FRAMEWORK
ORGANIZATION

S
R

P
C

O

C

Ambidextrous

Exploration

Exploitation

12
S

INNOVATION FRAMEWORK
ORGANIZATION -> AMBIDEXTROUS?

R

P
C

O

C

Focus on exploration

Option 1

Structural
Focus on e...
INNOVATION FRAMEWORK
ORGANIZATION -> OPEN INNOVATION

S
R

P
C

O

C

Does BUUR involve others in your innovation process?...
S

INNOVATION FRAMEWORK
RESOURCES

R

P
C

O

C
Individuals

Project Teams

Leadership

15
S

INNOVATION FRAMEWORK
RESOURCES
Individuals

Project Teams

R

P
C

O

Leiderschap

Finishers
Starters

Right person,
Ri...
S

INNOVATION FRAMEWORK
RESOURCES

R

P
C

O

C
Individuen

Right person,
Right job

Project Teams

Diversity in all
dimen...
INNOVATION FRAMEWORK
RESOURCES

S
R

P
C

O

C
Individuen

Right person,
Right job

Project Teams

Diversity

Leadership

...
INNOVATION FRAMEWORK
CULTURE


S
R

P
C

O

“Organizational culture is the collective behavior C
of humans who are part o...
INNOVATION FRAMEWORK
CULTURE


S
H

Characteristics of Innovative Company culture










W
C

O

C

Encourage...
BUUR‟S INNOVATION JOURNEY




A holistic framework will give best results, but
start in small steps!
Work like a start-u...
22


Shaping future presentations Diepenbeek
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Innovation & buur

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An Innovation framework for an urban design bureau

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Innovation & buur

  1. 1. BUUR’S INNOVATION JOURNEY Frank Dethier
  2. 2. BIO FRANK DETHIER  Who am I? 43y, 3 children  Open-minded, optimist, action oriented, driving change, motivator, making decisions on instinct, persistent, …   Working more than 20 years in Innovation and 10 years as Innovation Manager   Successful transformation of 2 Innovation teams leading to tangible Business results Coaching/Guiding of start-ups and young companies during several years 2
  3. 3. GOAL AND TAKE-AWAYS  My Goal 1. 2.  Explain you my view on Innovation and how to run it Give you advice what BUUR can do on Innovation Your take-aways 1. 2. Inspiration Ideas/insights that you can/will built upon further 3
  4. 4. WHAT‟S INNOVATION? Innovation = Generating Value from Creativity  Generating:  Value:  Creativity: what needs to be done to spark and sustain effort assuring that concept will provide benefit, to company and market finding fresh ideas and combinations of ideas 4
  5. 5. HOW TO DO IT? INNOVATION FRAMEWORK Strategy Process Resources Organization Culture Holistic framework is key! 5
  6. 6. S INNOVATION FRAMEWORK STRATEGY R P C O C Timing? Strategy sets scope & direction Strategic challenges? Funding magnitude? What do you want to achieve? … 6
  7. 7. INNOVATION FRAMEWORK STRATEGY  S R An innovation strategy is adaptive and evolves over time, e.g. P C O C Incorporates learning  Align Execution & Strategy continuously in a bidirectional way   Why?  “There is nothing so useless as doing efficiently that which should not be done at all.” – Peter Drucker 7
  8. 8. INNOVATION FRAMEWORK STRATEGY  Does BUUR have such a strategy? S R P C O C What‟s delaying you in creating it?  It serves as a guidance for the organization!  8
  9. 9. S INNOVATION FRAMEWORK PROCESS R P C O C Driven by Strategy Inspiration & Trends Customer needs & market insights Generating & Prioritizing ideas Prototype Milestones Market launch 9
  10. 10. INNOVATION FRAMEWORK PROCESS S R P C O C 10
  11. 11. INNOVATION FRAMEWORK PROCESS S R P C O C Tom Palmaerts 11
  12. 12. INNOVATION FRAMEWORK ORGANIZATION S R P C O C Ambidextrous Exploration Exploitation 12
  13. 13. S INNOVATION FRAMEWORK ORGANIZATION -> AMBIDEXTROUS? R P C O C Focus on exploration Option 1 Structural Focus on exploitation Focus on exploration (agreed % of time) Option 2 Focus on exploitation Focus on exploration (time N) Time based Option 3 Focus on exploitation (time N+1) 13
  14. 14. INNOVATION FRAMEWORK ORGANIZATION -> OPEN INNOVATION S R P C O C Does BUUR involve others in your innovation process? 14
  15. 15. S INNOVATION FRAMEWORK RESOURCES R P C O C Individuals Project Teams Leadership 15
  16. 16. S INNOVATION FRAMEWORK RESOURCES Individuals Project Teams R P C O Leiderschap Finishers Starters Right person, Right job Diversiteit Visie, luisteren en advies 16
  17. 17. S INNOVATION FRAMEWORK RESOURCES R P C O C Individuen Right person, Right job Project Teams Diversity in all dimensions Leadership Vision, listening, challenging and coaching 17
  18. 18. INNOVATION FRAMEWORK RESOURCES S R P C O C Individuen Right person, Right job Project Teams Diversity Leadership Vision, listening, challenging and coaching 18
  19. 19. INNOVATION FRAMEWORK CULTURE  S R P C O “Organizational culture is the collective behavior C of humans who are part of an organization and the meanings that the people attach to their actions. Culture includes the organization values, visions, norms, working language, systems, symbols, beliefs and habits.” 19
  20. 20. INNOVATION FRAMEWORK CULTURE  S H Characteristics of Innovative Company culture          W C O C Encourages openness Allows interactions Let „different people‟ cooperate Accepts risks of failing Learns Shares know-how and experience with each other Explores new things Embraces entrepreneurship …. 20
  21. 21. BUUR‟S INNOVATION JOURNEY   A holistic framework will give best results, but start in small steps! Work like a start-up Learn/ Think Build/ Act Measure 21
  22. 22. 22
  23. 23.  Shaping future presentations Diepenbeek

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