Refurbishment of a period house- how to use Social Mediafrom supply to delivery& share outcome<br />When sourcing sustaina...
Using Social media for supply chain, sourcing<br />Research on twitter/LinkedIn/Google<br />Data sheets and info on line<b...
The green bits--- Necessity V Choice<br />Client interested in green issues/products only because of children’s health<br ...
Background information on client	<br />Family with children:<br />Children with Asperger’s Syndrome, 1 Autistic child with...
Brief for late 19th century house refurbishment<br />Extension for therapy area – ground floor<br />New kitchen + new floo...
Client’s imperatives<br />Preserve period moulding, skirting, fireplaces, stairs, floors.<br />No MDF<br />VOC free paint<...
Process of sourcing materials - paint	<br />Paint: we took  5 weeks to test ‘Green', ‘eco’, ‘natural’, ‘organic’ paints<br...
Paint sourcing<br /><ul><li>We chose Ecos Paints (UK)
Colour match cost £30.00 (to Dulux colour) per colour, shipping next day for paint or same day once set up, set up was lab...
These companies are set up for small orders: private clients, one room, more a wish to go green and then a must or real wi...
flooring<br />Lyno<br />Bamboo<br />Tiles<br />Wood<br />Cork<br />Samples ordered, colours, form and function, reliabilit...
Kitchen<br />MDF kitchens – researched bamboo, solid wood, reconstituted, etc...<br />Reality of time and costs and reliab...
So how easy is eco and period house refurb?	<br />Extremely difficult project for dust, VOC free house, old house, clients...
The Eco materials market is.....<br />The Green Shop (Stroud) was speedy in sending samples, data sheets, and had stock (w...
And finally....<br />Period houses sympathetically restored are not easy – and an eco refurb is even more difficult<br />M...
Social Media –how to maximise exposure and knowledge<br />Been using social media for over 3 years now<br />Blogging<br />...
Eco project – the SoMe strategy<br />PR in local press, magazines<br />Twitter: link to blog on Sarah Beeny’s website Tepi...
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Eco refurbishment project and using Social Media for supply chain to delivery and sharing outcome

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Eco refurbishment of a period house using social media for supply chain to delivery.

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Eco refurbishment project and using Social Media for supply chain to delivery and sharing outcome

  1. 1. Refurbishment of a period house- how to use Social Mediafrom supply to delivery& share outcome<br />When sourcing sustainably is a necessity and not a “nice to have”<br />Be2Camp Heritage day, 2nd June 2011<br />© Francoise Murat<br />Tel: 01489-861235<br />Twitter: FrancoiseM<br />
  2. 2. Using Social media for supply chain, sourcing<br />Research on twitter/LinkedIn/Google<br />Data sheets and info on line<br />Asked for recommendations<br />ESI.info online was invaluable (they are on Twitter)<br />Suppliers and manufacturers were on Twitter and linkedIn – when service lagged we complained publicly = swift resolution!<br />Social Media democraticises your rights and say – dynamic resolution<br />We wanted to use this project as test case of SoMe from beginning to end<br />
  3. 3. The green bits--- Necessity V Choice<br />Client interested in green issues/products only because of children’s health<br />Not interested in where it comes from : sourcing sustainably – but WE felt it was important<br />As local as possible<br />Materials = Does what it says on the tin<br />Our purchasing decisions were made on:<br />Maintaining period house features, integrity<br />Speed of delivery/procurement – Using social media<br />Price<br />Green credentials – using social media<br />Localised sourcing where possible<br />Fulfils brief<br />Aesthetics preserved, function, form<br />
  4. 4. Background information on client <br />Family with children:<br />Children with Asperger’s Syndrome, 1 Autistic child with respiratory problems, Asthma, extra-sensory touch, hearing and smell, heavy metal poisoning (existent)<br />Dust major consideration<br />Noise and existing toxicity in the house<br />Autistic child is home schooled and has special therapy programme with gymnastics etc...<br />Family cannot move out and has already started to unpack<br />
  5. 5. Brief for late 19th century house refurbishment<br />Extension for therapy area – ground floor<br />New kitchen + new flooring + small extension<br />Servants stairs discard<br />New bathrooms<br />Re-plaster as required<br />New flooring 1st floor (hall +bedrooms)<br />Refurbish staircase (pine)<br />Paint and decorate<br />Retain as many period features as possible<br />No sacrifice to form, function, aesthetics because of green requirements<br />
  6. 6. Client’s imperatives<br />Preserve period moulding, skirting, fireplaces, stairs, floors.<br />No MDF<br />VOC free paint<br />Organic paint<br />Dust free <br />No solvents<br />VOC free varnishes and wood stains<br />No mobile phones, no radios, no excessive noise<br />No smoking on site<br />Delivery of finished project by Early December<br />
  7. 7.
  8. 8. Process of sourcing materials - paint <br />Paint: we took 5 weeks to test ‘Green', ‘eco’, ‘natural’, ‘organic’ paints<br />Researched for veracity of ingredients or claims to green credentials<br />Tested: application, coverage, opacity, texture<br />Cost versus coverage<br />Delivery charges, time<br />Client did not allow for extra cost on any additional time/materials sourcing/procuring<br />Builder also did not make provisions for added costs, although we asked for him to provide 4x costs on materials and ensure he was paid for paint on extra = he did not<br />
  9. 9. Paint sourcing<br /><ul><li>We chose Ecos Paints (UK)
  10. 10. Colour match cost £30.00 (to Dulux colour) per colour, shipping next day for paint or same day once set up, set up was labour intensive
  11. 11. These companies are set up for small orders: private clients, one room, more a wish to go green and then a must or real willingness</li></li></ul><li>Wood products<br />Eco floor varnish: procurement and application (Auro)<br />Testing on sample floor in studio = no problem<br />Application on flooring – 5 weeks with a variety of problems<br />Staircase: balustrades sanded whilst family away 1 week, eco wood stain applied, 3 days to dry, matt finish (Auro)<br />Preparation is everything<br />Need contractor who will go the extra mile<br />Different woods = different end results<br />
  12. 12.
  13. 13. flooring<br />Lyno<br />Bamboo<br />Tiles<br />Wood<br />Cork<br />Samples ordered, colours, form and function, reliability of delivery, maintenance, application for the trades<br />Cork was only one contractors had never installed – bought engineered boards<br />
  14. 14. Kitchen<br />MDF kitchens – researched bamboo, solid wood, reconstituted, etc...<br />Reality of time and costs and reliability<br />Wants over-ride requirements, usual but interesting for us<br />Cork flooring<br />We found mould under old floor, black mould<br />Toxicity<br />Pressure to clear asap<br />
  15. 15.
  16. 16. So how easy is eco and period house refurb? <br />Extremely difficult project for dust, VOC free house, old house, clients living there – found lots of problems<br />Gas boiler not switched off – old boiler removal<br />Water contaminated – we put a whole house water purifier, water decontaminant (heavy metal)<br />Lead pipes<br />Eco/green suppliers : fantastic customer service, detailed knowledge of their products, performance, available at any time, good data sheets on most foreign products (Auro)<br />Delivery of materials via Fedex, courier = v expensive<br />Green – health and safety – spontaneous combustion of eco wood stain/varnish<br />Salvage easy to get, re-use not always fit for purpose, recycle for alternative uses not always appropriate<br />
  17. 17.
  18. 18. The Eco materials market is.....<br />The Green Shop (Stroud) was speedy in sending samples, data sheets, and had stock (wood stain, varnish, paint Auro)<br />Individual paint companies who manufactured their own had good turn around1-2 days upon receipt of order for delivery<br />Cork company, distributors NOT manufacturers = be careful as they had to go to Portugal manufacturer who imports through one distributor who then distributes further= at least 5 days (no stock) – but when we complained on Twitter – within 20 mins had resolution!<br />Individual small companies not geared up towards large bulk orders<br />Also trade price max we found 10% off retail<br />
  19. 19. And finally....<br />Period houses sympathetically restored are not easy – and an eco refurb is even more difficult<br />Many untested/unknown variables/science is not exact<br />Clients specifics did not always match real life<br />What clients want - compromise = pushing the envelope?<br />Easy to find salvage doors, mouldings, etc... But takes time, a WILL to do it<br />Be prepared to change schedule on daily basis<br />Think on your feet as most trades have no experience of eco products/materials<br />Solution finding exercise<br />Don’t give up!<br />Great experience in eco materials/ application/ allergy/ health problems –find solution<br />
  20. 20. Social Media –how to maximise exposure and knowledge<br />Been using social media for over 3 years now<br />Blogging<br />Share knowledge and specialism, know-how, give a little to get a lot, SEO puts you on the map <br />Website<br />Brand, marketing, portfolio, linked to blog, window of your business to the world, always difficult to keep up<br />Twitter<br />Strategy: become the thought leader in your field, build a brand/name, exponential networking, research, sharing, sharing, sharing!<br />Facebook is latest....only because I hate it and until I paid someone to get a page done it drove me crazy!<br />
  21. 21. Eco project – the SoMe strategy<br />PR in local press, magazines<br />Twitter: link to blog on Sarah Beeny’s website Tepilo<br />Over 12k clicks – average stay 4mins<br />Link to Modenus portal 13k click av. Stay 5minutes<br />LinkedIn: showing your expertise, professionalism, link to blog, then link to event for Eco interior design, Eco garden design, Heritage/period properties events<br />Facebook: potential clients, who have children with allergies, it shows know-how, specialism, link to blog<br />Website: blog<br />
  22. 22. Results?<br />Twitter: 2 interior design jobs for children’s rooms with allergies<br />LinkedIn asked to visit 2 allergy related associations to discuss potential collaboration<br />Cork seen in a new light! Twitter people bought and installed it- 5 people = share knowledge<br />Eco and green materials and processes: not easy, tell the truth, pragmatic not dogmatic = seen as honest and trustworthy source<br />Period houses can be re-engineered <br />I love Social Media! It’s social, it’s about connections, it’s about sharing, it’s the new business platform (if you have a strategy) and I was rather pleased at my age to be have first mover advantage <br />BUT...remember it’s not the be all and end all – it’s part of the business toolbox, it’s about meeting people and no-one can do it for you the way you want to do it- it’s up to you!<br />

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