Seo powerpoint-show

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Seo powerpoint-show

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  2. 2. What is SEO?SEO stands for searchengine optimization.Why is SEO important for businesses?Most people who are new to the idea of Internet marketing may think that it is quite easy tojust build a site for their company and draw visitors to it. They will work hard on the graphics,make sure that their companys vision and products are clearly displayed on the site, and thenexpect the visitors to roll in. Unfortunately, in the web environment of today, this is not thecase. Such a site, no matter how beautiful, will probably not even turn up in the first few pagesof hits off of a search engine. 1
  3. 3. Social MediaFor SeoIn 2012 and beyond, strong social media sharingactivities will drive SEO results, as well as traditionaltechniques.Provided social accounts include: Facebook Twitter Pinterest Tumblr Youtube 2
  4. 4. About UsWe are located in Geneva, Illinois and specialize inOnline Marketing, Branding, Consulting, Web Designand SEO. As technology continues to advance sodoes our talents and experience!Our PhilosophyOur mission remains providing quality marketingservices and products while maximizing the profits ofour clients. We stand alone in our service thanks tothe philosophy that our clients are our greatest andmost valuable assets.Why Us?SEO is the best way to increase your bottom line and get customers to your page. We have themeans to pass along our success and experience to clients. 3
  5. 5. Our Services  Google Analytics Google Adwords  Adwords Analytics SEO Reports  1st Page Results  Target Keywords  Custom Blog  Meta Keywords  Meta Description City Page Posts Other Services  Directory Submissions  City Specific URL’s  Landing Pages 4
  6. 6. Our ApproachRESEARCH STRATEGY CREATE PROMOTEBrand Analysis Marketing Strategy Website Design Social MediaBusiness Objectives Content Strategy Video Production E-mail MarketingTarget Audience Graphic Design Print Design SEOSEO Research Domain & Hosting E-commerce Web Ads 5
  7. 7. Why Social Media ?As search engines make deals with social sites like Twitter, it’s obvious thatsocial media affects SEO. But the question really isn’t if social media affectsSEO, it’s more so on how… Website SharingVisitors Social MediaTHE IMPLICATIONS OF GOOGLE SOCIAL SEARCHNowadays, not only are these social recommendations showing up on mainsearch engine results pages, there’s evidence that they’re displacing results thatwould have displayed based on traditional SEO. And that an author’s authority onsocial networking sites is influencing traditional SEO. 6
  8. 8. Facts66% of marketers Directories that Generating a buzzand researchers have traffic and through an onlinebelieve SEO will high PageRank will Social Mediacome out on top to greatly increase a presence is veryboost sales in 2012. site’s backlinks. important. 7
  9. 9. 46% 27% 23% 14%Audiences today are connected consumers and they Socialize& engage with businesses through multiple Digital Platforms.What Does That Mean For SEO?...With more than 14 billion online searches each month, where your website falls on the searchresults page matters. SEO is the essence to your online activity through search engines, and issomething that shouldn’t be taken lightly. 8
  10. 10. 379.653 tweetsEvery SecondBoosting Organic Search with TwitterMore than 80% of Social Marketers believe that in the future social signals will influencerankings at both a domain level and page level. Shortlinks contained in a Tweet boostbacklinks and attract more hits in a Google search. 9
  11. 11. Facebook is now challenging and blurring the lines between search and social by offering Open Graph abilities that tie external websites to internal Facebook processes and thus entering the search market.1 2 3Facebook ‘Likes’ Impact on SEO1 USER FINDS CONTENT VIA OPEN GRAPH2 ABILITY TO SHARE USER CONTENT3 WORD-OF-MOUTH MARKETING ONLINE 10
  12. 12. Google Adwords Stats $33 billionGeographical = In Googletargeting greatly ad revenue 97%increases local of Google’s revenuebusiness. is from advertising Google Adwords Match Types Not only can you add any relevant keywords, but you can target ‘match types’: broad match, phrase match, exact match and negative keywords. 11
  13. 13. Case Study 320autoProject DescriptionOur client www.320auto.com has seen twice the amount of business afterincorporating our SEO services into their online marketing campaign. 12
  14. 14. Work With UsYou’ll experience THE difference !You’re getting the best Exposure & Engagement with yourpotential customers. Have We help your business achieve measurable results through SEO & Control Social Media. Benefit from word of mouth Increase communication amongst your Brand Awareness customers. Get Get valuable customer feedback and engagement, and ensure the best Feedback return on your digital investment. 13
  15. 15. 5 Step ProcessOur plan to get you to the top of Google: 1 Researching your business and your competition 2 Understanding your customers and target keywords 3 Setting up your Adwords and organic optimization 4 Re-indexing and submitting your website to directories 5 Getting real results and more business opportunities 14
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  17. 17. Get In Touch www.themarketinggroupinc.com twitter.com/themktggroupinc facebook.com/pages/The-Marketing-Group-Inc/ 1 West State Street, Suite 100, Geneva, IL 60134 1 888 906 6574 info@themarketinggroupinc.com 16
  18. 18. Brought to you by :www.THEMARKETINGGROUPINC.com Thank You! Back

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