© 2009 Social Media Mentoring,
Business Case: Today’s Web
• Web 2.0 technologies are:
• Ubiquitous and Omnipresent
• Ever ...
© 2009 Social Media Mentoring,
Business Case: Facts
• A Part of Most Everyone’s Lives
• For Work
• For Pleasure
• For Busi...
© 2009 Social Media Mentoring,
Business Research
• Meant to engage and retain:
• Target Customers in the Key Demographics
...
© 2009 Social Media Mentoring,
Business Case for Social Media
• Circumvents Time Constraints
• Disseminates Valuable Infor...
© 2009 Social Media Mentoring,
Monetization Point
• Social Media Delivery Modes WILL lead to
higher monetization of Produc...
© 2009 Social Media Mentoring,
Segmentation & Differentiation
• Premium Users will appreciate the redelivery
of specifical...
© 2009 Social Media Mentoring,
Business Expansion: Referrals
• Nourishing existing Customer Bases
• Expanding it via Onlin...
© 2009 Social Media Mentoring,
Business Plan: Organic Growth
• These Social overlaps will create:
• A Critical Mass that S...
© 2009 Social Media Mentoring,
Business Principles 2.0
• The MAIN METRIC:
• Boosts and Accelerates the natural “Word of
Mo...
© 2009 Social Media Mentoring,
Business Proposal: Monthly Costs
• Package contains ten (10) hours of Social
Media Communit...
© 2009 Social Media Mentoring,
Customized Content: Costs
• Additional Content Generation can be
scheduled at an hourly rat...
© 2009 Social Media Mentoring,
Looking Forward!
Francisco J. Palacio, CTO
Social Media Mentoring, Inc.
954 270 02 76 Cell/...
20091020 CMAC-Labs "Social Media & Networking Support Services Business Overview" (For Slide Share) Rev1c
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20091020 CMAC-Labs "Social Media & Networking Support Services Business Overview" (For Slide Share) Rev1c

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Transcript of "20091020 CMAC-Labs "Social Media & Networking Support Services Business Overview" (For Slide Share) Rev1c"

  1. 1. Social Media Mentoring A Business Proposal & Overview
  2. 2. © 2009 Social Media Mentoring, Business Case: Today’s Web • Web 2.0 technologies are: • Ubiquitous and Omnipresent • Ever Easier to Use and Acquire • Yet, they are also • Constantly Upgrading • Perpetually Migrating • Requiring Precious Time
  3. 3. © 2009 Social Media Mentoring, Business Case: Facts • A Part of Most Everyone’s Lives • For Work • For Pleasure • For Business • For Social Activism • For Congregational Activities • For School & Learning • i.e. For most every other “relationship” we have, there is a growing reliance on these SM/N tools.
  4. 4. © 2009 Social Media Mentoring, Business Research • Meant to engage and retain: • Target Customers in the Key Demographics • Covering their Business Needs • As covered by existing Corporate Websites • Leveraging Ancillary Materials • All the while creating a ‘Persona’ as an SME • (Subject Matter Expert)
  5. 5. © 2009 Social Media Mentoring, Business Case for Social Media • Circumvents Time Constraints • Disseminates Valuable Information • Eliminates Communication Barriers • Strengthens Social and Personal Ties • “To Know, Like and Trust”
  6. 6. © 2009 Social Media Mentoring, Monetization Point • Social Media Delivery Modes WILL lead to higher monetization of Product Basket as: • Customers become better acquainted… • All in their Own Time… • Thru Daily Promotions/Elaborations of each… • All Online-Based… • Helping them with their decision-making process. • Generating additional ‘Buzz’ the moment they are ‘forwarded’ to their peers
  7. 7. © 2009 Social Media Mentoring, Segmentation & Differentiation • Premium Users will appreciate the redelivery of specifically targeted content. • It expedites their onboarding onto these new investment vehicles. • All will appreciate the possibility of researching in stages • At their own pace and under their own rules • Within their own Online Communities.
  8. 8. © 2009 Social Media Mentoring, Business Expansion: Referrals • Nourishing existing Customer Bases • Expanding it via Online Referrals • Leveraging Access to Customized Content • Shortening the Sales Cycle to New Leads.
  9. 9. © 2009 Social Media Mentoring, Business Plan: Organic Growth • These Social overlaps will create: • A Critical Mass that Scales on its Own • Via True Organic Growth • Where each member of YOUR Online Social Media Community becomes a de-facto “Advocate” of YOUR Expertise.
  10. 10. © 2009 Social Media Mentoring, Business Principles 2.0 • The MAIN METRIC: • Boosts and Accelerates the natural “Word of Mouth” process present in Networking. • Speeds Up all other Networking Processes • Facilitates and Generates additional leads • Creates Bona-Fide positive PR • From ALL Stakeholders of a properly- executed Social Media Strategic Campaign
  11. 11. © 2009 Social Media Mentoring, Business Proposal: Monthly Costs • Package contains ten (10) hours of Social Media Community Administration • About 30 mins per day, 20 Business Days a Month • About 3 or 4 daily postings/updates from Corporate Site - and Approved Sources • About 20 mins daily mining available sources as to expand the network on a daily basis.
  12. 12. © 2009 Social Media Mentoring, Customized Content: Costs • Additional Content Generation can be scheduled at an hourly rate • Custom Blog Articles • Videos • Podcasts • Photo Essays • Event Coverage • Graphics, Collateral and Promotional Tie-ins.
  13. 13. © 2009 Social Media Mentoring, Looking Forward! Francisco J. Palacio, CTO Social Media Mentoring, Inc. 954 270 02 76 Cell/SMS • Francisco.J.Palacio@GMail.Com • Web: http://Sn.Im/FJPalacio • Twitter: http://Twitter.Com/FJPalacio • Facebook: http//Profile.To/FranciscoPalacio • LinkedIN: http://Sn.Im/LnkdN Francisco J. Palacio, CTO Social Media Mentoring, Inc. 954 270 02 76 Cell/SMS • Francisco.J.Palacio@GMail.Com • Web: http://Sn.Im/FJPalacio • Twitter: http://Twitter.Com/FJPalacio • Facebook: http//Profile.To/FranciscoPalacio • LinkedIN: http://Sn.Im/LnkdN

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