Branding Your Social Media Strategy
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Branding Your Social Media Strategy

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Complete steps for entrepreneurs to brand their social media efforts and stand out from the competition. Shows entrepreneurs how to include their business benefits and unique qualities in social ...

Complete steps for entrepreneurs to brand their social media efforts and stand out from the competition. Shows entrepreneurs how to include their business benefits and unique qualities in social media activities that can drive new business to their website.

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    Branding Your Social Media Strategy Branding Your Social Media Strategy Presentation Transcript

    • Branding Your Social Media Strategy
      Francine LaMarr, L.L.C.
      “…Because Your Brand Is Your Business.”
    • Your Social Media Strategy
      Start with Your Social Media Strategy
      Establish your goals:
      Find and drive qualified leads
      Increase business visibility—locally or virtually
      Establish credibility/thought-leadership
      Find referral partners
      Secure speaking engagements
      Engage customer community
      Optimize customer service
      Promote new products
      (C) Francine LaMarr, LLC 2010
    • Your Social Media Strategy
      (C) Francine LaMarr, LLC 2010
      Design A Strategy That Supports Your Brand
      Speak to your target
      Know who they are
      Know where they are
      Know how they’re using social media
      Deliver your business benefits in all you do
      Communicate your unique qualities
      Create consistent messaging that drives traffic and contacts back to your “hub” (website)
    • (C) Francine LaMarr, LLC 2010
      Let Your Target Audience Determine Where You Are
      Facebook
      Engage customers through fan pages
      Update your network on events, new products, etc.
      Linkedin
      Connect to professionals, executives
      Update your status, post resources, join and participate in groups
      Twitter
      Connect to your network as well as influencers
      Follow those you want to follow you
      Blog
      Connect to colleagues, clients, influencers
      Speak To Your Target
    • (C) Francine LaMarr, LLC 2010
      Consider Secondary Sites
      Biznik
      Connect to business partners, business clients
      Directory
      Reach out to your target and potential partners
      Publish articles to establish expertise and increase exposure
      Merchant Circle
      Connect to local businesses and customers
      Distribute coupons
      Solicit customer reviews
      Fast Pitch Networking
      Distribute press releases to up to 20 media outlets (off and online) as well as search engines on all that you do
      Speak To Your Target
    • Speak To Your Target
      (C) Francine LaMarr, LLC 2010
      Have a Goal for Each Site
      Facebook
      Optimize customer service; promote new products
      Linkedin
      Secure speaking engagements; find and drive qualified leads
      Twitter
      Establish thought leadership
      Biznik
      Find referral partners
      Merchant Circle
      Increase business visibility
      Blog
      Engage customers through community
    • Speak To Your Target
      (C) Francine LaMarr, LLC 2010
      Let Each Goal Drive Your Activity
      Facebook
      Optimize customer service = monitor fan page and respond
      Linkedin
      Secure speaking engagements = find appropriate groups, engage and approach
      Twitter
      Establish thought-leadership = Follow and be followed by industry leaders
      Biznik
      Find referral partners = post your needs
      Merchant Circle
      Increase business visibility = offer product coupon to community
      Blog
      Engage Customers Through Community = Post content that engages by asking for customer opinions or experiences
    • Branding Your Social Media Strategy
      (C) Francine LaMarr, LLC 2010
      Incorporate Your Business Benefits in Activities
      Facebook
      If your benefit is fast service, respond quickly.
      Linkedin
      If your benefit is expertise, refer groups and connections to articles, stats or other info your target needs—have the answers!
      Twitter
      If your benefit is saving clients time, tweet about problems you see that you can solve—don’t sell, solve.
      Biznik
      If your benefit is providing customers with status, connect with luxury referral partners.
      Merchant Circle
      If your benefit is keeping families connected (love), make that coupon for a family experience.
      Blog
      If your benefit is saving customers money, give away money-saving tips in your blog.
    • Branding Your Social Media Strategy
      (C) Francine LaMarr, LLC 2010
      Let Your Unique Qualities and Your Personal Voice Shine Through
      [PDF] Layout 1
      File Format: PDF/Adobe Acrobat - View as HTMLRally Advanced A - Score 97 Francine LaMarr with Milro's. Dazzling Daydream RN (ASCOB Cocker Spaniel). •Rally Advanced B - Score 99 Linda Brennan with ...www.asc-cockerspaniel.org/images/bulletin/2007bulletinmarch.pdf
    • Branding Your Social Media Strategy
      (C) Francine LaMarr, LLC 2010
      Let Your Unique Qualities and Your Personal Voice Shine Through
      Facebook
      Post photos
      Linkedin
      Ask groups for travel or restaurant recommendations and report back
      Twitter
      Have a great sense of humor? Make your tweets clever and fun
      Biznik
      Include the personal story behind your business in your profile
      Merchant Circle
      Reach out and review local businesses you like and use
      Blog
      Post relevant personal experiences and opinions
    • Branding Your Social Media Strategy
      (C) Francine LaMarr, LLC 2010
      Three Rules for Your Social Media Messaging
      Make it Clear
      Ensure readers/visitors know what you do, how you do it and for whom
      Make it Consistent
      Use the same messaging on your website, business card and brochure
      Make it Constant
      Using the same messaging on multiple platforms makes you memorable and credible
    • Branding Your Social Media Strategy
      (C) Francine LaMarr, LLC 2010
      Conclusion
      Have a Goal
      Let Your Target Drive Your Strategy
      Inject Your Business Benefits and Your Unique Qualities into Your Social Media
      Don’t be Afraid of Including Your Personality
      Keep Your Messaging Clear, Consistent and Constant
    • Branding Your Social Media Strategy
      (C) Francine LaMarr, LLC 2010
      Have Questions? Feel free to contact me:
      Francine LaMarr, LLC
      francine@francinelamarr.com
      201-843-3828
      Thank You!