By: Andrew Krzmarzick, Senior Project Coordinator Graduate School, USDA April 14-15, 2009 Knoxville, Tennessee

Veterans: 1920s-1940 Baby Boomers: 1940-1960 Generation X: 1960-1980 Millennials: 1980-2000 Source: Washburn, E. Are You Ready for Generation X? Changing World View – The Five Generations, Physician Executive. January-February 2000. Web 2.0 Users?

How about “ Generation C ” ?

“… an avalanche of consumer generated ‘content’…” Two drivers: Our creative urges Content-creating tools - Trendwatching.com, Feb 2004

“… an avalanche of consumer generated ‘content’…”

Two drivers:

Our creative urges

Content-creating tools

- Trendwatching.com, Feb 2004

Generation C By Dan Pankraz

Source: Flickr – lyzadanger’s photostream

Someone of ANY age who is actively using social media and engages others on the Internet with a "2.0" mindset: creative, collaborative and community-oriented.

58%

Imagine an Internet…

“ Five thousand years ago, the marketplace was the hub of civilization, a place to which traders returned from remote lands with exotic spices, silks, monkeys, parrots, jewels – and fabulous stories. In many ways, the Internet more resembles an ancient bazaar…”

“ Webolution” Reversal of Industrial Revolution? 50% of U.S. Teleworking by 2015?

Collaboration + Interaction = Web 2.0 “ With the new, function-rich infrastructure of Web 2.0, government no longer needs to work on its own to provide public value.” Anthony Williams Co-Author, Wikinomics New Paradigm is led by author and strategist Don Tapscott. Launched Government 2.0: Wikinomics, Government & Democracy research program to identify and analyze emerging opportunities to harness new models of collaboration to transform the public sector.

“ With the new, function-rich infrastructure of Web 2.0, government no longer needs to work on its own to provide public value.”

Anthony Williams Co-Author, Wikinomics

Why? Tie to mission, goals, objectives, needs, gaps. Who? Champion, contributors, constituents. What? Content is the key to success. How? Decide which tools best meet goals. When? Create a schedule to implement and evaluate.

Why? Tie to mission, goals, objectives, needs, gaps.

Who? Champion, contributors, constituents.

What? Content is the key to success.

How? Decide which tools best meet goals.

When? Create a schedule to implement and evaluate.