Social Virtual Networks - Government 2.0 Boot Camp


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Andrew's Krzmarzick to Government 2.0 Boot Camp

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Social Virtual Networks - Government 2.0 Boot Camp

  1. 1. Andrew Krzmarzick Senior Project Coordinator The Graduate School Phone: 919-767-9088 Email: [email_address] Twitter: @krazykriz LinkedIn: AndrewKrzmarzick Blog: Social Virtual Networking (Not Just for Kids …Anymore!) April 14-15, 2009 Knoxville, Tennessee
  2. 3. <ul><li>Social Virtual Networks – What? </li></ul><ul><li>Social Networks – How? </li></ul><ul><li>Social Networks – Why? </li></ul>
  3. 4. Someone of ANY age who is actively using social media and engages others on the Internet with a &quot;2.0&quot; mindset: creative, collaborative and community oriented.
  4. 5. Source: Flickr – lyzadanger’s photostream
  5. 6. 35%
  6. 7. 1.0 2.0
  7. 9. Who has the most connections/friends/followers?
  8. 10. The Gurus: Lee and Sachi LeFever The Mecca:
  9. 11. Sharing Information Ideas Insight Issues Individuals Intelligence
  10. 13. Contact Me <ul><li>Steve Ressler </li></ul><ul><li>Founder, </li></ul>
  11. 14. <ul><li>Business Problem: Millions of government employees working on similar issues but no safe place to connect and share best practices </li></ul>Solution: - Social Network for Government Community
  12. 15. <ul><li>Assessed various technology solutions </li></ul><ul><li>Ning provided a low-cost and flexible framework to build </li></ul>
  13. 16. Build-Out <ul><li>Assessed similar community sites </li></ul><ul><li>Assessed popular Ning networks </li></ul><ul><li>Test users </li></ul>
  14. 17. Roll-Out <ul><li>Launched site grassroots to peers </li></ul><ul><li>Coordinated with good government organizations </li></ul><ul><li>News ideas generate press </li></ul>
  15. 18. Building Momentum <ul><li>Identify/Empower Early Adopters </li></ul><ul><li>Market where People Are </li></ul><ul><ul><li>Twitter, LinkedIn, Facebook, etc </li></ul></ul>
  16. 19. Continual Evolution <ul><li>Added Features </li></ul><ul><li>Along the Way </li></ul><ul><li>Videos </li></ul><ul><li>Radio </li></ul><ul><li>Photos </li></ul><ul><li>Podcast </li></ul><ul><li>Member and Project of Week </li></ul>
  17. 20. <ul><li>Feedback from Members </li></ul><ul><li>Polls and Surveys </li></ul><ul><li>Google Analytics </li></ul>
  18. 22. Where Are We Now? <ul><li>Nearly 9,000 members </li></ul><ul><li>CTO, CIO, Politicians, Professors, and Innovative Minds across F/S/L/I </li></ul><ul><li>Over 1,00 blogs, 350 discussions, 300 groups, 100 events, 3,300 photos, and 200 videos </li></ul>
  19. 23. Contact Me <ul><li>Steve Ressler </li></ul><ul><li>Founder, </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Twitter: @govloop </li></ul>
  20. 26. Mission: To connect millions of public sector professionals with their colleagues, government partners and social groups in a single knowledge sharing and learning community, enabling them to access information that will improve their jobs, their careers and their lives.
  21. 27. Disgover is for: <ul><li>Government Professionals: </li></ul><ul><li>Current and former </li></ul><ul><li>Federal, mil., state & local </li></ul><ul><li>Nearing retirement </li></ul><ul><li>Changing jobs or locations </li></ul><ul><li>Working across agencies </li></ul><ul><li>In learning teams </li></ul><ul><li>Government agencies’ administrative personnel </li></ul><ul><li>Public Sector Partners: </li></ul><ul><li>Learning Organizations </li></ul><ul><li>Professional Organizations </li></ul><ul><li>Trade Unions </li></ul><ul><li>Special Interest Groups </li></ul><ul><li>Content Partners/Providers </li></ul><ul><li>Public Service Organizations </li></ul>
  22. 28. Meet Jack Bauer
  23. 29. See Jack sign up for class
  24. 30. See Jack snarl at email for class
  25. 31. See Jack complete sign-up and gain access to: <ul><ul><li>Class materials </li></ul></ul><ul><ul><li>Class discussion/forums </li></ul></ul><ul><ul><li>Teacher blog </li></ul></ul><ul><ul><li>Telework newsfeed </li></ul></ul><ul><ul><li>Events/calendar/announcements </li></ul></ul><ul><ul><li>Relevant other groups </li></ul></ul><ul><ul><li>Relevant other courses </li></ul></ul><ul><ul><li>Other class members and instructor </li></ul></ul>
  26. 32. See Jack smile at anywhere, anytime extended classroom
  27. 34. Hi again, Lee!
  28. 35. <ul><li>Free </li></ul><ul><li>Social Networking </li></ul><ul><li>“ Micro-blogging” </li></ul><ul><li>Send and read user updates </li></ul><ul><ul><li>aka “Tweets” </li></ul></ul><ul><li>Text-based </li></ul><ul><li>140 characters or less </li></ul><ul><li>Anywhere, anytime via cell or computer </li></ul>
  29. 36. Profile: Memphis Fire Department
  30. 37. <ul><li>200+ State and Local </li></ul><ul><li>170+ Federal Agencies/ Executive Branch </li></ul><ul><li>90+ The Hill </li></ul>GovTwit Directory
  31. 38.
  32. 40. @Astro_Mike Tweets  @FDArecalls
  33. 41. Hashtag: #gov20boot Real-time tweeting
  34. 42. <ul><li>Top 10 Ways Government’s Using Twitter </li></ul><ul><li>Federal : Crowd-sourcing ideas to improve </li></ul><ul><li>State: Communicating with citizens </li></ul><ul><li>County: Posting links to key information </li></ul><ul><li>City: Reporting incidents, sending alerts </li></ul><ul><li>Legislators: Sharing proceedings from floor </li></ul>
  35. 43. <ul><li>Top 10 Ways Government’s Using Twitter </li></ul><ul><li>Candidates: Getting out the vote </li></ul><ul><li>Good Gov Groups: Pressing for change, innovation </li></ul><ul><li>Academia: Engaging in thought leadership </li></ul><ul><li>All: Promoting events, surveys, studies, etc. </li></ul><ul><li>All: ??? </li></ul>
  36. 48. Groups
  37. 49. 5 Ways Government Could Use LinkedIn <ul><li>Recruit candidates for open positions </li></ul><ul><li>Find job candidate references/recommendations </li></ul><ul><li>Launch discussions with industry through groups </li></ul><ul><li>Engage citizens and constituents in conversation </li></ul><ul><li>Create cross-agency and international connections </li></ul>
  38. 50. 3 Ways to Use for Government
  39. 51. 1. Post Your Budget 2. Host a Community Center Website 3. Share Your History
  40. 55. ?
  41. 56. Sylvia Sweets Tea Room Corner of School and Main Streets, Brockton, Mass. <ul><li>Uploaded January 8, 2008 with assorted notes, subjects, call number, etc. </li></ul><ul><li>20+ comments from Jan 2008 to last week </li></ul>
  42. 57. <ul><li>Internal meetings began early 2007 </li></ul><ul><li>Zero staff members worked full-time on this project! </li></ul><ul><li>Purchased a Flickr Pro account at $24.95/year </li></ul><ul><li>1-time cost of 222 hours of tech programming over 6 months </li></ul><ul><li>Uploaded 3,100 photos in January 2008 </li></ul><ul><li>Ongoing costs involve a 7-member team, equivalent to 1 FTE (including tracking LOC photo usage on external blogs, communications, etc) </li></ul>
  43. 58. … 24 Hours Later <ul><li>All 3,100+ photos viewed </li></ul><ul><li>392,000 views on the photostream </li></ul><ul><li>650,000 views of photos </li></ul><ul><li>1.1 million total views on LOC account </li></ul><ul><li>420 photos had comments </li></ul><ul><li>1,200 photos were favorited </li></ul>… 9 Months Later: <ul><li>5,621 photos as of 3/19/09 </li></ul><ul><li>10 Million+ views </li></ul><ul><li>Site averages 500,000 views a month </li></ul><ul><li>7,166 comments </li></ul><ul><li>Flickr members favorited 79% of photos </li></ul><ul><li>Between Jan - May 2008, average LOC PPOC websites rose 20% per month, compared to 2007 </li></ul>
  44. 59. “ Increasing the ability to engage and connect with photos increases the sense of ownership and respect that people feel for these photos.” “Lessons learned from this project provide guideposts to the type of experience that people would like to have with our collections.”
  45. 60. 1. Why? Tie to mission, goals, objectives, needs, gaps. 2. Who? Assign owner/contributors; define audience. 3. How? Decide which tools best meet goals. 4. What? Content is the key to success. 5. When? Create a schedule to implement and evaluate. Steps to Implementation
  46. 61. <ul><li>“ I have never been one for networking of any kind, </li></ul><ul><li>so I wasn’t really thrilled at the prospect of jumping into the world of social networking. </li></ul><ul><li>However , as I aspired to the ranks of the federal government’s Senior Executive Service, I realized that building coalitions and developing an extensive network of associates helps us </li></ul><ul><li>collaborate and share best practices and provides for the flow of diverse ideas and diverse thinking.” </li></ul><ul><li>Linda Cureton, NASA CIO, April 20, 2009 </li></ul><ul><li> </li></ul>
  47. 62. <ul><li>Federal Brain Drain </li></ul><ul><li>of all Federal workers are eligible to retire by 2015 </li></ul><ul><li>90% of 6,000 Federal Executives </li></ul><ul><li>of boomers expect to work in their retirement years </li></ul><ul><li>68% expect to never retire – cycle of work/play </li></ul><ul><li>Half of boomers want second careers that help others </li></ul>60% 70% Sources: - Partnership for Public Service, Issue Brief PPS-05-08: Federal Brain Drain , November 2005 - AARP, Knowledge Management, Staying Ahead of the Curve 2003: The AARP Working in Retirement Study. - Harvard School of Public Health-MetLife foundation Initiative on Retirement and Civic Engagement, Reinventing Aging: Baby Boomers and Civic Engagement, October 23, 2005 - Merrill Lynch, New Retirement Survey: A Perspective from the Baby Boomer Generation, February 23, 2005.
  48. 63. <ul><li>Partnership for Public Service Survey </li></ul><ul><li>42% of college juniors/seniors were extremely/very interested in working for the federal government </li></ul><ul><li>Only out of 3,000 students felt extremely or very knowledgeable about federal jobs. </li></ul>Source: - Ruzick, K. Students Eager for Government Jobs, Unsure How to Get Them. Found at 13
  49. 64.
  50. 65. <ul><li>resolve the government’s issues with standard terms and conditions governing: </li></ul><ul><ul><li>liability limits </li></ul></ul><ul><ul><li>endorsements </li></ul></ul><ul><ul><li>freedom of information and </li></ul></ul><ul><ul><li>legal jurisdiction </li></ul></ul><ul><li>negotiated the agreements on behalf of all agencies </li></ul><ul><li>avoids development of separate agreements with each </li></ul><ul><li>agencies free to use Twitter: compatible w/federal use. </li></ul>
  51. 66. <ul><li>Transparency </li></ul><ul><li>Accountability </li></ul><ul><li>Participation </li></ul><ul><li>Recruitment </li></ul><ul><li>Retention </li></ul><ul><li>Efficiency </li></ul><ul><li>Communication </li></ul><ul><li>Knowledge Transfer </li></ul>Business Reasons
  52. 67. <ul><li>Not just for kids!!! It’s THE bridge between the generations. </li></ul><ul><li>Move ‘em up the mountain via education and training. </li></ul><ul><li>Who’s your end user? Solutions must be sensitive to people of all ages. </li></ul><ul><li>It’s for your own good! Boomers need to lead; create a flex culture now. </li></ul><ul><li>Get ’em in! Recruit fresh public sector personnel (Boomers, too!). </li></ul><ul><li>Keep ‘em there! Retention of current personnel via knowledge transfer (and fun!). </li></ul>
  53. 68. <ul><li>Perpetual </li></ul><ul><li>PARTY! </li></ul>Professional CONFERENCE?
  54. 69. For More Information: Andrew Krzmarzick Senior Project Coordinator (202) 821-6288 [email_address] Twitter: @krazykriz Thank You!