Laying Track For Web 2.0: Learning from Luddites

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Linda Cureton's presentation to Government 2.0 Boot Camp

Linda Cureton's presentation to Government 2.0 Boot Camp

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  • 1. Laying Track for Web 2.0 Learning from Luddites Linda Y. Cureton Chief Information Officer Goddard Space Flight Center Tuesday, April 14, 2009
  • 2. Agenda
    • Know where this train is going
    • Make sure it’s a great ride
    • Lay track for Technology Adoption
  • 3. Technology Direction
    • Critical point or point of inflection?
    • Run, lead, or get out of the way?
    • Is it time for heroics?
    Source: Gartner, Inc - Hype Cycle for Emerging Technologies, 2008 (Whit Andrews, et. al.)
  • 4. Measuring Value Organization’s Competitive Advantage Future-State CIO Competencies Report, . IT Leadership Role and Competencies We want this direction Get it working well Make it valuable for the people Make it valuable for the mission
  • 5. Technology Adaption – Learning from Luddites
    • Any of a group of British workers who between 1811 and 1816 rioted and destroyed laborsaving textile machinery
    • They believed that such machinery would diminish employment.
    • Anyone who opposes technical or technological change.
  • 6. Technology Adaption – Learning from Luddites
    • Today’s Web 2.0 Luddites would say:
      • This is garbage technology
      • What a waste of taxpayers’ dollars
      • This has no practical relevance
      • I don’t care what you say, I won’t use it and you can’t make me!
  • 7. Technology Adoption Reference: Crossing The Chasm, Geoffrey A. Moore
  • 8. Technology Adoption
    • Innovators – pursue new technology aggressively; technology is a major part of their lives; winning them over early is important
    • Early Adopters – buy-in early, but are not technologists; find it easy to imagine benefits of technology; rely on their own intuition and vision to make decision
    • Early Majority - more conservative and practical, but open to new ideas; want to hear how other people are making out before making a decision
    • Late Majority - older, less educated, fairly conservative; not usually comfortable with their ability to handle technology; wait until something has become a standard before making decision
    • Laggards - very conservative; don’t want anything to do with technology unless they can help it; small amount of the population
  • 9. Technology Adoption High tolerance for risk Low tolerance for risk
  • 10. Next Steps
    • Create value
    • Make it relevant
    • Create a compelling reason to adopt
    • Learn from others
    • Learn from the past
    Those who fail to learn from history, are doomed to repeat it.