Uploaded on

Indian Home Conference 2012( http://www.franchiseindia.com/home/ ) is an endeavor to bring together Home segment and the related industries for networking, new business tie-ups and discussions on most …

Indian Home Conference 2012( http://www.franchiseindia.com/home/ ) is an endeavor to bring together Home segment and the related industries for networking, new business tie-ups and discussions on most crucial issues that industry is facing on the path of growth in global market. The conference is biggest platform where policy makers, VC, PE and angel firms will come together to open up new opportunities for the home segment. This is the destination where biggest alliances and networks of home industry will take birth. At the same time, Indian Home Exhibition will build a platform for brand owners where they can raise their brand profile by showcasing them to biggest investors and organizations of India. Indian Home Awards will be giving national recognition and felicitating best practicing brands of the home segment for their achievements. Indian Home Conference, Awards and Exhibition will take place on July 13th and 14th 2012 at The Claridges, Delhi

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
702
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. & Transforming the Home Business in India
  • 2. JULY 13 - 14, 2012, HOTEL CLARIDGES, SURAJKUND, DELHI
  • 3. Building ModernRetail-piece by piece •20% organized format •80% market- semi organized and unorganized Opportunity for market to tie up with internationals conglomerates and for consolidation
  • 4. Home Industry Overview 45% 40% 35% 30% 25% 20% 15% 10% 5% 0%61 Million urban households changing the face of home segment in IndiaEntry of more brands and organized players in the home segmentSpecialised retail places will lead business model innovationLuxury homeware, kitchenware and electronics to change home consumption ecosystem
  • 5. The Home Décor Market 10% Furnishing Upholstery 35% 55% Other Decorative60,000crore Home décor market in India 75,000crore Indian Furniture market 6,000crore Upholstery market 18,500crore Branded Furniture market by the end of 2012
  • 6. The Home Improvement Market Bath 5% 12% 32% Kitchen 21% Paint 30% Bed33% growthfor modular kitchen market in India Floor (Wooden & Rs 6,000crore Tile) bath accessories and fittings industry Rs 900crore floorings ( tiles & wooden) industry Rs 4,000crore paint industry
  • 7. The Home Up-gradation market 24% Home CDIT 41% Home Security Cleaning Solution 30% Lighting 5%425crore organised home security market in India 2000crore is the Home CDIT market share in India 400crore Cleaning Solutions market 3,500crore Home Lighting segment
  • 8. Business of Home2.43crore new Home segment isdwellings for self likely to throw hugeliving in urban India Investmentby 2015 opportunities Rs 1,25,000crore investment required Upto Rs 30,000crore over the next five FDI inflows estimated years in urban in Home segment housing
  • 9. 40,000crore Home Retail Industry10% organised Home RetailMarketRs 2200crore Retail BeddingMarket in India20 to 25% growth of organisedHome RetailHome accessories making way forniche and specialty Home Retail
  • 10. 100 + onlineHome Retail Stores 10 % online deals are on Home Improvement & Décor
  • 11. Who would be a part of Home Congress Hygiene and Furniture Architects Home Cleaning Home Interiors Brands BrandsHome Interior Tableware Real Estate Decision Brands Brands Development Makers Home Kitchen Appliance Appliance Angel Firms Policy Makers Brands Brands Home Décor Lighting and PE Firms Investors Brands Fitting Brands
  • 12. Addressing the problems faced by Home Industry• Building blocks of consumption economy• Changing market of Custom upholstery in mass furniture market• Pitching a modular kitchen –Transformation a modern Indiankitchen with right appliances• Moving towards energy efficient electrical & lighting to addressthe electricity crisis in India• Joint ventures with international brands : Localizing Global Brands
  • 13. Home Awards – Process Overview Determining Award Categories and Internal Jury evaluation Inviting Nominations Identifying Inviting Internal Jury evaluation Final Jury WinnerKey Processes Key Award Nominations evaluation declaration Categories Determination of Determination of Tabulation of Evaluation on Evaluation and Declaration ofKey work Steps Key salon Evaluation Nominations pre defined selection of Winners Categories Parameters parameters Winners KNOWLEDGE PARTNER
  • 14. Advertisement Logo Placement Presenting Associate INDIAN HOME AWARDS 2012 In Association With Co – As - 1 Co – As - 2 Co – As - 3 Co – As - 4 AssociatesAs - 1 As - 2 As - 3 As - 4 As - 5 As - 6 As - 7 As - 8
  • 15. Backdrop Logo PlacementCo – As - 1 Co – As - 3 Presenting AssociateCo – As - 2 Co – As - 4 As - 1 INDIAN HOME As - 5 As - 2 AWARDS 2012 As - 6 As - 3 As - 7 As -4 As - 8
  • 16. Presenting Associate Benefits In Venue Branding opportunity Acknowledgement as Presenting associate in 100% communication and backdrops Media Opportunity Acknowledgement as the sponser at official opening of Indian Home Congress Acknowledgement as the presenting associate for the Honorary Special Guest status for the chairman/Business Head of the show in 100% media and organisation backdrops Presentation slot at the prime time for the Chairman in the conference Day 1 Invitation to the press conference and acknowledgement in all Exclusive 1 mounted display of minimum 8’x8” at strategic locations related media release Backdrops and displays at the venue Prominent page ad in show Your marketing literature can be dispatched along with our mailer and catalogue correspondence regarding the conference 8 complementary registrations for the conference & passes for awards ceremony Special hosted tables for company delegates on the awards nightParticipation Cost: 25 Lacs plus taxes as applicable Logo recognition of your organisation between presentation slots
  • 17. Co Associate Key Benefits In Venue Branding opportunity Acknowledgement as Presenting associate in 80% communication and backdrops Media Opportunity Acknowledgement as the sponser at official opening of Indian Home Congress Acknowledgement as the presenting associate for the Honorary Special Guest status for the chairman/Business Head of the show in 100% media and organisation backdrops Presentation slot at the prime time for the Chairman in the conference Day 1 plus 6 sq mtr bare stall space at foyer area Invitation to the press conference and acknowledgement in all Exclusive 1 mounted display of minimum 8’x8” at strategic locations related media release Backdrops and displays at the venue Prominent page ad in show Your marketing literature can be dispatched along with our mailer and catalogue correspondence regarding the conference 8 complementary registrations for the conference & passes for awards ceremony Special hosted tables for company delegates on the awards nightParticipation Cost: 10 Lacs plus taxes as applicable Logo recognition of your organisation between presentation slots
  • 18. Common benefits for AssociatesMedia opportunity In venue branding opportunityAcknowledgement as the Acknowledgement as the associate in 50%Associate for the show in 50% media and backdropsmedia and backdrops Acknowledgement as the sponser atFull page ad in the show catalogue official opening of Indian Home CongressInvitation to the press conference Honorary Special Guest status for the chairman/Business Head of theand acknowledgment in all media organisationrelated releases Presentation slot at the prime time for the Chairman in the conference Day 1 plus 4 sq mtr bare stall space at foyer area Participation Cost: 10 Lacs plus taxes as applicable
  • 19. ExhibitionExhibiting is one of the most efficient, effective and successful marketingactivity available to you. Having a presence at Indian Home Expo will giveyou exposure to all audience, aspiring, developing and expandingcompanies along with an opportunity to sell your products and servicesto these highly targeted visitors from your industry. Who should exhibit? Technology companies- IT CRM, Software Finance Companies Supplier and Manufacturer Digital Companies Design Companies Legal Firms
  • 20. Exhibition Benefits of Exhibiting Deliverables Generate new Sales Leads Built up stall (4sq m /6 sqExpand your business m/8sq mnetwork- leverage your brandidentity Two Chairs One tableRaise your profile in the Essential lights and powerindustry and add more business connectionassociation Brochure inserts in DelegateStrengthen your brand 2 complementary invite forinternationally the awardsAttract potential investors and 2 Complimentarystrategic partners Registrations for the ConferenceMeet and establishrelationships with potentialbuyers from around the world
  • 21. Show Catalogue Items No. of Items CostAdvertisement in the Show Catalogue F ull Page Multiple 6 0000 Double Spread Multiple 110000 Full Page Ad on THI C K paper 1 9 0000 Full Page Ad with TAB 1 18 0000 Front Inside cover 1 14 0000 Inside Back cover 1 120000 Back cover 1 200000 Bellyband + Centre Spread 1 18 0000 Bookmark 1 120000
  • 22. Other Promotion Opportunities Insertion of promotional collaterals in the official Conference BagPiece of promotional collateral produced and delivered by the sponsor (to be pre- approved)each Multiple 100000 Delegate Badge & LanyardsPrinted with your company logo to brand youas sponsor and distribute to all attendees at the event Exclusive 100000 Notepads Exclusive sponsor Exclusive 100000 Sponsor ad will appear on the back cover of the notepad Conference Bag Distributed to all attendees at the event 2 Slots 200000 Will have logo of the sponsor co-branded with home Includes 1 piece of promotional collaterals insertion in the paper bag
  • 23. To Create Awareness On Ground Event Digital • Mega Conference and Business Forums • Internet, DM & Radio • Grand Awards night • Advertising & eDM campaign on leading sites • Keyword based SEM campaign on Google and • Massive On ground Branding opportunities other search engines • The initiative has been announced all • Target Social Media engagement franchise India shows in across 65 cities. • Advertisements in leading radio channels • In addition there are press conferences in • Targeting marketing to 1 million plus database major cities Print• Advertisements across leading national dailies• Advertisements & articles in Magazines• Insertions in national & financial dailies like:Hindustan TimesBusiness StandardTimes of India MintEconomic TimesDaily News and Analysis (DNA)
  • 24. Our Credentials Bloomberg UTV is India’s fastest growing business news network & part of the BLOOMBERG the global leader in business news and information and UTV, India’s leading Franchise India Holdings Ltd integrated media and entertainmentis Asia’s leading integrated company. BLOOMBERG UTV’s edgeFranchise Consulting Company comes from UTV’s localsince 1999 with an absolute newsgathering, production andauthority on distribution expertiseFranchising, Licensing, Retailing, combined with the deep financial Small news capabilities and global reachBusiness and Real Estate. We of Bloomberg tohave helped hundreds of broadcast news and information forinvestors in selecting the right and about the Indian markets.opportunity and in turn assisted Bloomberg also adds depth andvarious organizations in context to on-air reports, providinginternational & domestic viewers with charts, breaking news,franchise expansions & business stockdevelopment. With its quotes and relevant stock indexes instrategically formed divisions,. real time gleaned from the news, data and analytics of the BLOOMBERG PROFESSIONAL® service.
  • 25. Our partners and associates
  • 26. Partnership with Bloomberg UTV Bloomberg UTV is India’s fastest & premier business news network The channel provides a effective platform to Bloomberg UTV is business fraternity on powered by over 2500 the latest business journalists across 145 news, finance solutions, Bloomberg News expert opinion on bureaus around the investing, future trends world & supported by and management to Bloomberg Television industry verticals and network Global feed. beyond.
  • 27. Franchise India media
  • 28. Franchise India Events and shows
  • 29. Be part of the biggest Home Community of India