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Abbatti i costi di recruiting con LinkedIn
(How to decrease your cost per hire by using LinkedIn solutions)

LinkedIn Conf...
Francesco Costanzo
Talent Solutions Consultant

fcostanco@linkedin.com

Leonardo Intriago
Talent Solutions Consultant
lint...
Agenda for the next 35 minutes
 Cost per hire: what is it about?
 LinkedIn Talent Solutions to reduce your costs
 Concl...
Cost per hire: what is it about?
 Why do you want to reduce cost?
 How do you measure cost now?
–
–
–
–

What metrics?
W...
Cost per hire: what is it about?
*

LinkedIn Confidential ©2012 All Rights Reserved

*source: CEB, Corporate Executive Boa...
Cost per hire: what is it about?
Direct Hiring Costs
• Costs that can be traced to
specific spending on goods or
services ...
Cost per hire: what is it about?
Low Cost, High speed
but not great quality –
poor selection and
screening

Cost

Speed

L...
Cost per hire: what is it about?

Cost

Speed

LinkedIn Confidential ©2012 All Rights Reserved

Low Cost, High quality but...
Cost per hire: what is it about?

Cost

Speed

LinkedIn Confidential ©2012 All Rights Reserved

Quality

Fast and good qua...
Welcome to the
democrazy of LinkedIn!
With LinkedIn Recruiter you will have
access to the entire LinkedIn Network

©2012 L...
Una rete mondiale in continua crescita

259M+

>2 nuovi

membri in tutto il
mondo

membri al secondo

184M+
visitatori al ...
Hiring At Scale With LinkedIn Talent Solutions
Employment
Branding

Career Page

Mass Targeting

Work With Us

Talent Dire...
But what is exactly LinkedIn Recruiter?

©2012 LinkedIn Corporation. All Rights Reserved.

13
TALENT SOLUTIONS
TALENT SOLUTIONS
TALENT SOLUTIONS
TALENT SOLUTIONS
TALENT SOLUTIONS
TALENT SOLUTIONS
TALENT SOLUTIONS
TALENT SOLUTIONS
TALENT SOLUTIONS
TALENT SOLUTIONS
TALENT SOLUTIONS
LinkedIn Recruiter
Make your teams ultra efficient
 Boost productivity
 Get your team on the same
page
 Maintain sourci...
Sounds good, but we
have to hire 20 people
for a project, and
there is only me
recruiting…I might
need some help!

I need ...
Then, Then, let usbeyour partner
Let us be your partner!

Have you ever heard about
Talent Direct Campaigns?
With Talent D...
What are Talent Direct Campaigns?
1. Mass InMail Campaign Tool





2,500+ members
Highly targeted audience
At 1 time
...
Talent Direct
Build a strong candidate pipeline

Get their attention with
customized & relevant
messages

Your branded ban...
Job Slots

©2012 LinkedIn Corporation. All Rights Reserved.

TALENT SOLUTIONS 30
Jobs are reaching the relevant passive talent.
This is the 1st time the passive audience are applying for jobs.
LinkedIn C...
And actually this is a hard work to
do…

LinkedIn Confidential ©2013 All Rights Reserved

TALENT SOLUTIONS 32
Let s say the Job Slots will be
headhunting for you…

©2012 LinkedIn Corporation. All Rights Reserved.

TALENT SOLUTIONS 3...
Right job,
Right candidate,
Right place

34

TALENT SOLUTIONS
Personalized jobs delivered to member home page

Eric Robertson
Account Executive, ACME systems
San Francisco Bay Area | S...
Show your relevant opportunities and put your best
foot forward

Eric Robertson
Account Executive, ACME systems
San Franci...
They will receive it on their inbox
©2012 LinkedIn Corporation. All Rights Reserved.

TALENT SOLUTIONS 37
Jobs are reaching all types of professionals on
LinkedIn
Jobs you maybe interested in
Jobs you maybe interested in

Financ...
Conclusions: ready to start?
A story of success

ON24 is an IT company with headquarter
in San Francisco, CA, with a staff...
Conclusions: ready to start?
A story of success

“LinkedIn has had a dramatic
impact.
Time-to-hire has dropped
by 30 perce...
Conclusions: ready to start?
Key takeaways

Costs of hiring are part
of a recruiting strategy
and have to be defined
and c...
LinkedIn Confidential ©2012 All Rights Reserved

42
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Reduce your hiring cost by using LinkedIn Solutions

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  • Una rete mondiale in continua crescitaCosa dire: Come potete vedere qui, la rete di LinkedIn è enorme. I membri di LinkedIn sono più di 259 milioni in oltre 200 Paesi, e la rete è in continua espansione. Si registrano più di 2 nuovi membri al secondo. Alla fine di questa sessione, ci saranno oltre 7200 nuovi membri, e più di 1 milione ogni settimana. Incredibile, vero?Cosa chiedere: Fermiamociun attimo e parliamo del motivo per cui le persone si iscrivono a LinkedIn. Perché vi siete iscritti a LinkedIn? Digitate la vostra risposta nella chat.Cosa fare: Commentale risposte dei clienti.Cosa chiedere: Fantastico, sono tantissimi i motivi per cui le persone si iscrivono a LinkedIn, oltre alla ricerca di un'occupazione lavorativa. Quindi, in che modo pensate che l'appartenenza alla rete di LinkedIn possa avvantaggiarvi in qualitàdi addetti alla ricerca di personale?Cosa fare: Commentale risposte dei clienti.Cosa dire: Andiamo avanti e parliamo del vostroruolo in questa rete.Durata: 2minuti
  • Recruiter will make your best recruiters even better and your less successful recruiters as good as your best:Boost Productivity: Multiple tools to get to talent faster. Recruiter boosts productivity: 1-to-many InMails and saved templates let you contact more candidates in less time Saved Searches and Search alerts let you find new talent that matches your criteria even when you’re working on something else. You can be the first to get to candidates! Project folders let you stay on top of each search by saving the Req, search queries, interesting profiles and more in the same work spaceGet your Team on the same Page: Visibility into colleagues’ projects, notes on candidates and more.Get all your recruiters on the same page:No more duplication of effort or stepping on each others’ toes.With shared folders, your team can share notes on candidates, searches, contact history and InMail templates.Maintain Sourcing Activity: Team activity history stays with your companyDon’t lose weeks & months of work when your recruiters leave your team:Unlike with personal accounts, the sourcing activity and history of a seat holder does vanish when a recruiter leaves but can be re-assigned to another team member.And we also help you with your OFCCP compliance efforts.
  • A talent direct is a mass InMail campaign. It’s sent to 2,500+ members, that are highly targeted. It’s sent at a single time (also called drop date) with the same InMail message & content.Talent direct is thus a very effective sourcing tool. It helps build a talent pipeline, it reaches a greater audience faster & saves time on the client-side as LinkedIn runs the campaign for the clientTalent direct is also a great engagement tool, it helps elevate the client’s employment brand, it drives traffic to the Career Page & can be used to increase membership & engagement in groupsSo how does it work?
  • *Note: This is an effective time to demo the features outlined in this section Live on LinkedIn or using Flare GunI’m going to walk you though all the different ways jobs reach the right candidates in context on LinkedIn so you can see how powerful our network is.
  • Each time Eric logs into LinkedIn, he sees relevant jobs targeted to his professional background.Through the “Jobs You May Be Interested In” module, your jobs automatically target members right on their homepages using LinkedIn’s matching algorithm. The majority of these members are passive candidates who will only be shown jobs relevant to them.
  • Any time a candidate visits your LinkedIn Career Page--either from one of your employees’ profiles or company search--they see jobs targeted specifically to them.They will learn what it’s like to work at your company and what your employment brand is all about through banners, videos, employee testimonials and more.Again, by putting more of your jobs on LinkedIn, you can provide a relevant experience to the broad range of professionals who will be viewing the page. Limiting your jobs misses opportunities to reach those types of candidates when they come to your page.
  • To get the full power of the LinkedIn jobs network, you should put all of your professional jobs on LinkedIn.Every day, thousands of candidates are visiting:- Employee profiles- LinkedIn homepage- Company pages- GroupsAnd moreThe roles that you put on LinkedIn will be able to touch relevant professionals at all of these places. (example, Sales in slide)For roles that you don’t post to LinkedIn (e.g., Marketing, Finance), you’re missing all of these opportunities to reach quality candidates that are visiting all these places on LinkedIn. (They’ll see competing jobs on their homepages, they will not find relevant jobs for them on your LinkedIn career page, forwarded jobs won’t reach them, etc).
  • Transcript of "Reduce your hiring cost by using LinkedIn Solutions"

    1. 1. Abbatti i costi di recruiting con LinkedIn (How to decrease your cost per hire by using LinkedIn solutions) LinkedIn Confidential ©2012 All Rights Reserved 1
    2. 2. Francesco Costanzo Talent Solutions Consultant fcostanco@linkedin.com Leonardo Intriago Talent Solutions Consultant lintriago@linkedin.com LinkedIn Confidential ©2012 All Rights Reserved
    3. 3. Agenda for the next 35 minutes  Cost per hire: what is it about?  LinkedIn Talent Solutions to reduce your costs  Conclusions: ready to start? LinkedIn Confidential ©2012 All Rights Reserved 3
    4. 4. Cost per hire: what is it about?  Why do you want to reduce cost?  How do you measure cost now? – – – – What metrics? Where from? Reliable? What’s in scope? What is your target? How determined?  Key influences on your costs?  Do you benchmark your costs versus competition / sector?  How do you prioritise reducing cost versus other recruitment goals? – Making requisite hires for the business – Speed (time to hire) – Quality (how measured / tracked?) LinkedIn Confidential ©2012 All Rights Reserved 4
    5. 5. Cost per hire: what is it about? * LinkedIn Confidential ©2012 All Rights Reserved *source: CEB, Corporate Executive Board 5
    6. 6. Cost per hire: what is it about? Direct Hiring Costs • Costs that can be traced to specific spending on goods or services used to recruit employees • Used to calculate core cost per hire components that are typically more directly comparable to other organizations LinkedIn Confidential ©2012 All Rights Reserved Indirect Hiring Costs • Costs for activities or services that benefit more than one position or that represent a reasonable estimate of the costs (or lost revenues) of foregone activities resulting from position vacancy. • When included, these indirect costs help the organization arrive at a richer, more accurate cost per hire metric 6
    7. 7. Cost per hire: what is it about? Low Cost, High speed but not great quality – poor selection and screening Cost Speed LinkedIn Confidential ©2012 All Rights Reserved Quality 7
    8. 8. Cost per hire: what is it about? Cost Speed LinkedIn Confidential ©2012 All Rights Reserved Low Cost, High quality but takes longer – direct sourcing early on before the pipeline has been established Quality 8
    9. 9. Cost per hire: what is it about? Cost Speed LinkedIn Confidential ©2012 All Rights Reserved Quality Fast and good quality but high cost – usually represents good agency service 9
    10. 10. Welcome to the democrazy of LinkedIn! With LinkedIn Recruiter you will have access to the entire LinkedIn Network ©2012 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 10
    11. 11. Una rete mondiale in continua crescita 259M+ >2 nuovi membri in tutto il mondo membri al secondo 184M+ visitatori al mese *259 milioni di membri e tasso di crescita di >2 membri al secondo al 30/9/13 | Media di 184 milioni di visitatori con comScore per il 3° trimestre ‘13 con LinkedIn +SlideShare ©2013 LinkedIn Corporation. Tutti i diritti riservati.
    12. 12. Hiring At Scale With LinkedIn Talent Solutions Employment Branding Career Page Mass Targeting Work With Us Talent Direct I love my job LinkedIn Jobs LinkedIn Recruiter Talent Acquisition Recruitment Ads
    13. 13. But what is exactly LinkedIn Recruiter? ©2012 LinkedIn Corporation. All Rights Reserved. 13
    14. 14. TALENT SOLUTIONS
    15. 15. TALENT SOLUTIONS
    16. 16. TALENT SOLUTIONS
    17. 17. TALENT SOLUTIONS
    18. 18. TALENT SOLUTIONS
    19. 19. TALENT SOLUTIONS
    20. 20. TALENT SOLUTIONS
    21. 21. TALENT SOLUTIONS
    22. 22. TALENT SOLUTIONS
    23. 23. TALENT SOLUTIONS
    24. 24. TALENT SOLUTIONS
    25. 25. LinkedIn Recruiter Make your teams ultra efficient  Boost productivity  Get your team on the same page  Maintain sourcing activity TALENT SOLUTIONS 25
    26. 26. Sounds good, but we have to hire 20 people for a project, and there is only me recruiting…I might need some help! I need the candidates for tomorrow morning! TALENT SOLUTIONS
    27. 27. Then, Then, let usbeyour partner Let us be your partner! Have you ever heard about Talent Direct Campaigns? With Talent Direct Campaigns TALENT SOLUTIONS
    28. 28. What are Talent Direct Campaigns? 1. Mass InMail Campaign Tool     2,500+ members Highly targeted audience At 1 time With the same InMail message 2. Sourcing Tool  Builds talent pipeline  Reaches greater audience faster  Saves time – LinkedIn runs the campaign 3. Engagement Tool  Helps elevate employment brand  Drive traffic to Career Page  Increase engagement in Groups TALENT SOLUTIONS
    29. 29. Talent Direct Build a strong candidate pipeline Get their attention with customized & relevant messages Your branded banner ad is prominently featured Call to action integrated with your Recruiter dashboard 29 TALENT SOLUTIONS
    30. 30. Job Slots ©2012 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 30
    31. 31. Jobs are reaching the relevant passive talent. This is the 1st time the passive audience are applying for jobs. LinkedIn Confidential ©2013 All Rights Reserved 31
    32. 32. And actually this is a hard work to do… LinkedIn Confidential ©2013 All Rights Reserved TALENT SOLUTIONS 32
    33. 33. Let s say the Job Slots will be headhunting for you… ©2012 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 33
    34. 34. Right job, Right candidate, Right place 34 TALENT SOLUTIONS
    35. 35. Personalized jobs delivered to member home page Eric Robertson Account Executive, ACME systems San Francisco Bay Area | Software Jobs You May Be Interested In beta x Account Executive xyzCo – Sunnyvale, CA Sr. Account Executive Amazon.com – Seattle, WA Sales Manager NetApp – San Jose, CA x x See more » TALENT SOLUTIONS
    36. 36. Show your relevant opportunities and put your best foot forward Eric Robertson Account Executive, ACME systems San Francisco Bay Area | Computer Software xyzCo xyzCo Each viewer will see personalized jobs 36 TALENT SOLUTIONS
    37. 37. They will receive it on their inbox ©2012 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 37
    38. 38. Jobs are reaching all types of professionals on LinkedIn Jobs you maybe interested in Jobs you maybe interested in Finance Manager Microsoft – Apply Now Director of Sales xyzCo – Apply Now Jobs you maybe interested in Financial Analyst Bank of America – Apply Now Sr. Sales Director Marketing Associate Gap Inc. – Apply Now yelp – Apply Now Marketing Manager Amazon – Apply Now Director of Sales Marketing Associate Finance Analyst 38 TALENT SOLUTIONS
    39. 39. Conclusions: ready to start? A story of success ON24 is an IT company with headquarter in San Francisco, CA, with a staff of approximately 250 employees in offices throughout the world, including New York; Charlotte, NC; London and Singapore. For emerging technology companies like ON24, finding the right talent in a limited pool of experienced candidates is a big challenge, especially when most of these candidates are in high demand and not actively seeking work. LinkedIn Confidential ©2012 All Rights Reserved 39
    40. 40. Conclusions: ready to start? A story of success “LinkedIn has had a dramatic impact. Time-to-hire has dropped by 30 percent, and by reducing direct costs such agencies and job boards, the cost of recruitment has also been reduced by more than 50 percent.” LinkedIn Confidential ©2012 All Rights Reserved 40
    41. 41. Conclusions: ready to start? Key takeaways Costs of hiring are part of a recruiting strategy and have to be defined and calculated LinkedIn Confidential ©2012 All Rights Reserved LinkedIn can help you to reduce your overall cost of hiring LinkedIn doesn’t give you only tools but also continuous support and consultancy to achieve common goals 41
    42. 42. LinkedIn Confidential ©2012 All Rights Reserved 42
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