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There’s no question real estate is undergoing a seismic shift. Realtor® ranks are steadily declining. Sales remain low despite historically low interest rates and drastically reduced prices in many market areas. Foreclosures remain high in many states and there is talk about how to survive in real estate. Conversations at the Facebook water cooler find agents comparing notes about free tools they can use to generate new leads. Social media Pied Pipers dispense advice about marketing and nobody challenges them about their own success.
“A” Bloggers declaration, “I had a million visitors to my blog and 7,000 leads last year,” is met with cheers and awe, but nobody asks the most important question:
“How many houses did you sell?” or “How much money did you make?”
Often, answers to those questions are so low they are shocking. Most people are “polite” and don’t ask the important question. Sometimes bloggers in take those claims and shoot them to smithereens with MLS stats. That’s the stuff that brews blog wars, a silly way to spend time.