Real Estate Social Media Business Planning and Time Blocking


Published on

Frances Flynn Thorsen shares a social media engagement plan to help real estate agents build a powerful social media presence in an hour a day using Facebook and Trulia.

  • Thanks that was more fun to watch than blogs! Twitter is my most effective tool. I will share this article and tell you to read it if you're a beginner tweeter:
    Are you sure you want to  Yes  No
    Your message goes here
  • Great slide show! Love the colors on the title!
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Real Estate Social Media Business Planning and Time Blocking

  1. Social Media Planning:<br />Time Blocking for Real Estate Success<br />One Hour A Day!<br />Frances Flynn Thorsen<br />Socialebb Strategies and Solutions<br />
  2. Social media planning is not an EXTRA plan!<br />Build it into your daily and weekly calendar schedules.<br />Block half an hour each work day for Facebookengagement and half an hour for Trulia.<br />(This plan assumes you already have a presence on Trulia and Facebook.)<br />
  3. 7:00 am<br />Home <br />Page<br />Link<br />Log into Facebook.<br />Check requests on your Home Page<br />
  4. NOTE: I was online at 5:37 PST … there were already 71 Facebook friends online. I am happy to receive their chats at hours when my job is engaging people and I do not have other projects underway.<br />
  5. Consider a new friend request.<br />Sandy and I have 23 mutual friends.<br />Click on her name and check her out!<br />
  6. Cool!<br />I will accept this request using the button at the top of the page.<br />
  7. I will add her to my REALTOR list.<br />(During initial Facebook setup, you will set up lists for buyers, sphere of influence, family, friends, colleages, etc.)<br />
  8. 6:03 am<br />I never add a new friend without sending a personal note.<br />
  9. 6:04<br />Check out event invitations. Say “Yes” if they look interesting and click, click, click, to clear the board.<br />
  10. 6:05<br />There are lots of requests to join new groups and “fan” new pages. I will select some and IGNORE most.<br />IGNORE is useful … a wonderful button on Facebook!<br />
  11. NOTE: Privacy settings control the items that appear on your Facebook Wall. All of my selections for pages appear on my Wall and in my News Feed.<br />
  12. 6:09<br />Back to the Home Page … right column lists events and BIRTHDAYS.<br />Birthday greetings are GREAT engagement tools. <br />I will say “Happy Birthday to everyone on my list.<br />
  13. It is my brother-in-law’s birthday. (He lives in Denmark)<br />I have a choice of sending a link, making a video, or just writing a message.<br />I will keep it simple and write a short note!<br />
  14. It’s Callie Sinkinson’s birthday. She is a GREAT lady!<br />OMG, I cannot write on her wall. Her privacy settings do not let people post on her wall. Hmmmm..<br />
  15. No problem! I will send her a private note.<br />She will not escape my good wishes today!<br />
  16. It’s Donna Stevens’ birthday … time for another wall post.<br />NOTE: If you have a webcam, create a 30-second video greeting for even more FUN!<br />
  17. 6:15<br />Michelle Lind is also a Birthday Girl … lots of people have already been to her page … lots of them arrived before the morning sun! Arizona’s leading legal eagle is a loved lady!<br />
  18. Back to the Home Page to check News Feeds for some of my lists. Click a list to select. <br />
  19. My “Project Blogger” list includes people who participated in a national Blog Coaching Contest a few years ago. (Mary Pope-Handy and I were the winners, BTW.)<br />
  20. 6:21<br />Jeff Turner has some good “shares” today … Jeff is one of the most generous guys on the Net. <br />Jeff is playing with a photo program from his iPhone. I comment. Done!<br />
  21. 6:24<br />There is a little box in the lower right corner of the page for “Notifications.” <br />Click and check to observe new engagement that follows your tracks.<br />
  22. 6:26 am<br />Joe is a former colleague in PA … He had a funny note.<br />I engaged.<br />
  23. Check Fan Page<br />If you have a Facebook Fan page, you need to check it for engagement … notifications about comments and links are not automatic yet.<br />
  24. 6:30<br />Time to switch gears and move over to our plan of engagement at<br />
  25. NOTE: If you are a real estate professional and you do not have a presence on Trulia yet , contact me for resources. I do FREE Webinars and private Trulia training. <br />Trulia is a no brainer!<br />
  26. 5 Million Unique Monthly Users<br />Trulia—the Best Place to Start Your Real Estate Search<br /><br />
  27. Engage consumers on Trulia Voices Q & A … It is EASY!<br />
  28. You can see what questions people are asking in your market area … review the most recent questions and select one.<br />
  29. 7:03<br />This is a good question … a 1st time home buyer is looking for advice. I will share some advice that will help him select an agent.<br />
  30. I am going to suggest that this buyer check out the HUD Homes for Sale business. I wrote a blog post about that.<br />I will copy the link from that blog post and plan to use it as part of my answer.<br />
  31. My answer was the 14th answer to the question … I was the first to suggest that the buyer look at HUD Homes options. <br />
  32. NOTE: Every time you answer a question on Trulia, the post appears in a bank of content on your Trulia profile. How cool is that?<br />
  33. 7:10<br />I have time to write answers to TWO more questions or write a blog post on Trulia!<br />At this rate, I will have 90 answers within a month and consumers will find me very easily here.<br />This is TOO easy! What’s the catch?<br />NOTE FROM FRAN: No catch! <br />
  34. Learn More!<br />Attend my social media retreat in Williams AZ!<br /><br />Enroll for my Social Media Skill Builder!<br /><br />