HUD Homes For SaleCreate Explosive Spotlight Ads on Facebook and TruliaFrances Flynn ThorsenSocialebb Strategies and Solutions

This sage advice about HUD Homes Marketing is from the lady who wrote the book!

Q. What is a HUD Home?A. A HUD Home is a residential dwelling now owned by the U.S. Dept. of Housing and Urban Development.

Q. Who can buy a HUD Home?A. Home buyers who can qualify for a mortgage or have sufficient cash can buy a HUD home.

Q. Who can sell a HUD Home?A. Real estate licensees who work for HUD-certified brokerages can sell HUD Homes.I publish tips for consumers about how to select an agent.

Q. Who can advertise HUD Homes?A. All registered HUD brokerages can advertise HUD Homes. Advertising is NOT the province ofListing Brokers only!

Advertising and marketingHUD Homes can EXPLODEyour real estate practice!

3 Easy Steps to Advertise a HUD Home

Step 1 – Select A PropertyUse HUD’s web site as a resource. In most areas of the country, new listings are posted on Friday.Look for a property with broad appeal – price, FHA financing, owner/occupant priority.Visit the property and take lots of photos.

Example of New Listing in Tucson, AZFHA financing

FHA financing is HOT, HOT, HOT, when HUD offers incentives:Low, $100 down payment vs. 3.5% down payment$1,000 contribution toward buyer’s closing costs with full-price FHA offer. It can be less expensive for buyers to buy a HUD home than to get a new apartment!

Step 2 – Create A PowerSiteCreate a single property site for less than the cost of a newspaper ad!Register the property address as the domain name of the property: 16650SCountryClub.com

PowerSite Tips and TricksIra Serkesis one of the top real estate agents in the country. He uses PowerSites for his listings … we will take a peek and see what makes them work! Ira is a Master Marketer!

2564BuenaVista.comProperty address is the Web address!Add LOTS of photosMap linksYouTube Video linkWalkScore linkCustom branding with YOUR name and company

This is a good graphic to use for a generalspotlight ad about HUD homes if you do not want to target specific property.

Step 3 - Create Spotlight AdFirstwe will create spotlight ad for Trulia.com.You can create a new ad as often as you like for $39/month and target 20 zip codes and/or market areas.(In addition, you will receive Featured Listing Status for your listings, special branding, and more!)

Follow Trulia Pro PromptsGov’t Home $100 Down 4BR, 2ba 2363 s/fFHA, $1,000 closing cost creditTucson HUD Home

Create Spotlight AdNext we will create spotlight ad for Facebook.You can create a new ad as often as you like for as little as $1/day and target demographic areas, age range, keywords, and locations.

Click Advertising Link at bottom of page.

Same Drill at FacebookGov’t Home $100 Down Tucson HUD Home, 4BR, 2ba 2363 s/f. FHA, $1,000 closing cost credit. Work with a HUD Homes pro!

Pay Per Click or Pay for Impressions?My personal research shows the same results with PPC and Payment Per 1,000 impressions. I recently conducted a test using the same ad. I paid 75 cents per click with the first ad and 31 cents per thousand impressions for the other. The average cost per click was the same for both ads.I suggest that you experiment with both payment models. At $1 a day, you can’t lose! Have fun!

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