5 Tips to Get the Most Out of Trulia

5 Tips for Social Media Success with Trulia

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Frances Flynn Thorsen
Extreme Value Strategist
Trulia Evangelist
SocialebbStrategies and Solutions

Social Media Creation and Learning
I created the No Blogger Left Behind coaching program and I am the author of Twitter Soup for the Soul.

It’s Not About More Time Online
Trulia—the Best Place to Start Your Real Estate Search
www.trulia.com
It’s how you use the
time you have
more effectively
to make the most
of Trulia.

What is Trulia?
www.trulia.com
Trulia is a residential real estate search engine that provides users with:

3.5 million property listings connecting consumers to agents/brokers
Real estate statistics, trends and other local market data
Online community to connect with local real estate experts

5 Million Unique Monthly Users
www.trulia.com

How Do Consumers Know About Trulia?
1. Word-of-Mouth (WOM)
2. Trulia-on-TOP of Major Search Engines
Trulia’s SEO efforts ensure a page rank of
6 within Google search results.
95% of Trulia Users Recommend Trulia.com to a Friend. Trulia invests in its product & users!
3. Trulia in the News
4. Trulia Powers Real Estate Search
Trulia is mentioned in leading media publications daily http://www.trulia.com/news

Trulia Helps You Reach Consumers
We’ll share 5 specific steps that will help you:

Establish yourself as a local expert
Stand out in the crowded online space
More effectively market your sellers’ homes
Generate new business online

www.trulia.com

www.trulia.com
1. Create & Maintain Trulia Voices
Professional Profile

Trulia Voices Profile
www.trulia.com
Show contact info, photo, testimonials
and link to properties

Puts agent photo

and contact info on
all listings!

Be found in Trulia

Member Search

SEO benefits

Find a Pro Directory
Make sure consumers can find you!

Over 350,000 real estate professionals on agents
Most complete profiles automatically rank highest
The more details in your profile, the easier it is to find you by keyword search (e.g. “short sale specialist”)

www.trulia.com
©2009, Trulia Inc.

Profile Tips & Tricks
www.trulia.com/account/settings
Check
Completeness
Add Web Sites
www.trulia.com
©2009, Trulia Inc.

More Profile Tips & Tricks
www.trulia.com/account/settings
Vanity URL
Contact OK
www.trulia.com
©2009, Trulia Inc.

Login Is Easy
www.trulia.com
www.trulia.com/voices

www.trulia.com
2. Become Your Neighborhood Expert

www.trulia.com
Click here

Traffic to your property page
www.trulia.com

Connect on Trulia Voices
www.trulia.com
Connect with local buyers, sellers and real estate professionals

Dialogue with buyers & sellers
Blogging at the local level to a consumer audience
Over 35K monthly contributions

Answer Questions Directly with Q&A
www.trulia.com

Sign Up for e-mail Alerts
Be the first to know when there’s a question in your area

Free email alerts to

your inbox

Immediate connection

with home buyers &
sellers
http://www.trulia.com/voices/alerts/

Trulia Voices Blogs
New - Trulia Blogs

A built-in audience of local & national readers
Realtor Mark Chesnick’s FIRST blog!!!

www.trulia.com
3. Use Trulia Web Widgets
& Content

Trulia Web Widgets
www.trulia.com
www.trulia.com/tools

Add interesting &

unique content to
your website

Add credibility with

trusted 3rd party source

Trulia Stats & Trends
www.trulia.com
Stats to share

Market overview
List/sold price info
Heat maps
Historical trends
School information
Community data

www.trulia.com
4. Add Open House
Information

Info Online & On Mobile Devices
www.trulia.com
Market Open Houses

Search filter ONLY for

open houses - web and
mobile

As simple as sending an

email

www.trulia.com
5. Share Stats with Sellers

Client Listing Report

Show sellers the value of your services with personalized email updates!
On-demand access
Use during listing presentations

View Activity Reports
www.trulia.com

Show sellers the value of your services
Use during listing presentations
To get:
Detail page
“Claim your listing”

5 Tips to Make the Most of Trulia
www.trulia.com
Create & maintain Trulia profile
Connect with consumers on Trulia Voices
Use Trulia Web widgets & tools
Add Open House information
Share stats with sellers

www.trulia.com
Secret Weapon – Trulia Pro

www.trulia.com

www.trulia.com
Special Branding for Trulia Pro Listings

www.trulia.com
Secret Weapon – Trulia Pro

Questions?
www.trulia.com
Frances Flynn Thorsen
Fran@TheREALTYgramBlogger.com
Thank you!
Special Trulia Pro coupon code
F44NN
Two Free Months