Trend reports on foster's
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Trend reports on foster's

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Trend reports on foster's Trend reports on foster's Presentation Transcript

  • What is your Art of Chilling?How do you kick back, relax and really letyour socks out?We wanted to find out and we wanted usersto give us their two cents on their ‘Art ofChilling’
  • Foster’s Art of Chilling wanted to understandhow users chill out hence we created a twitter conversation hashtag #ArtofChilling
  • We asked users to tell us how they chillout, what their idea of ‘Art of Chilling’ truly is. And use the hashtag #ArtofChilling.
  • First 15 Number one Minutes Trend in Mumbai The First Number one forty fiveTrend in India minutes Within one and Number one a half Trend Globally hour
  • A Dramatic rise in follower count – 100+ within 8 hours1,035,765 Impression within twenty four hours!We reached an Audience of 477,786 Followers!We Trended Globally for 8 hours!
  • Over 1500 entries were receivedWe gained a burst of a 100 followers in 8 hoursas opposed to the regular 10-20 a day.Over 1 Million ‘Chilled Out’ Impressions!800 Twitter Mentions to the @FostersAoCHandle!
  • Who are your friends?Who would like having over at your party?We wanted to find out and we wanted usersto tell us who they’d want to party with.
  • Foster’s Art of Chilling created a funconversational peg around The Art of Chilling by asking users which two famous personalities they’d invite to their #FostersHomeParty
  • Users engaged in this activity by tweeting to the #FostersHomeParty hashtag. They picked two celebrities they would to have at their next Foster’s Home Party.
  • First 30 Number one Minutes Trend in Mumbai The First Number one OneTrend in India hour
  • A Dramatic rise in follower count – 40+ within 10 hoursWe reached an Audience of 27,644 Followers!We Trended Nationwide for 36 hours!
  • Over 380 entries were receivedWe gained a burst of a 40 followers in 8 hours asopposed to the regular 10-20 a day.Over 1 Lakh ‘Chilled Out’ Impressions!
  • Foster’s Strong Launched in Bangalore onthe 6th of February 2012, to amplify thelaunch of India’s premier Strong Beer Brandthe HashTag #FostersStrong was chosen fora twitter activation
  • What’s your favorite beer quote, it’s time to celebrate #FostersStrong
  • We got twitter users to tell us their favorite Beer Quotes with the Hashtag #FostersStrong.
  • First 10 Number one Minutes Trend in Mumbai The First Number one half anTrend in India hour
  • A Dramatic rise in follower count – 70+ within 10 hoursWe reached an Audience of 89633 Followers!We Trended Nationwide for 36 hours!
  • Over 890 entries were receivedWe gained a burst of a 70 followers in 5 hours asopposed to the regular 10-20 a day.Over 5.4 Lakh ‘Chilled Out’ Impressions!