The FoxyMoron Story
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The FoxyMoron Story

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Ideas have the potential to change the world. However, most often, setting up an entrepreneurial venture is easier than maintaining and sustaining the venture for a long period of time. ...

Ideas have the potential to change the world. However, most often, setting up an entrepreneurial venture is easier than maintaining and sustaining the venture for a long period of time.
At the recently concluded Social Media Week Mumbai, the 4 Co-Founders of FoxyMoron discussed and answered integral questions, such as - What makes up a business model canvas; How important are value propositions, channels and customer relationships to a start-up; Do you need to think about customer segments, revenue streams and key partners early on amongst many others.
We’re living in times of unparalleled opportunities and unprecedented challenges – a smart business owner has to be equipped to deal with both. Everyone who attended the talk had the opportunity to learn from the Co-founders of this leading independent digital agency who have taken real risks and uncovered real breakthroughs.
The event was attended by entrepreneurs who are interested in starting a new venture or are currently working to expand their existing start-up and anybody who loves to hear a great story!

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Transcript

  • 1. What’s in a NAME Some of our options were not worth mentioning
  • 2. Tip 1 YOUR NAME NEEDS TO REPRESENT YOU Your philosophy, what you stand for and something that people will never forget
  • 3. All great things start in the BEDROOM! All you need is a laptop & internet
  • 4. Tip 2 GET OUT OF THE BEDROOM You will eventually find a tipping point With proof of concept you have clients
  • 5. Paint your own WALLS Har Office Kuch Kehta Hai
  • 6. Tip 3 KEEP YOUR OVERHEADS LOW
  • 7. Books. Books. BOOKS.
  • 8. Tip 4 BUDGET FOR YOUR COSTS Get an accountant Know the numbers that matter
  • 9. The Failure. THE DIP!
  • 10. Tip 5 FIND YOUR FOCUS What’s your expertise? What do you want to be known for?
  • 11. 4 HEADS Are better than 1
  • 12. Tip 6 DIVERSIFIED SPECIALITIES Focus on holistic growth
  • 13. THE DREAM TEAM
  • 14. Tip 7 FIND EAGER LEARNERS Those who want to grow with you Hire people who want to invest in your mission Keep them happy
  • 15. FOREPLAY INVEST IN Educate your clients
  • 16. Tip 8 BE PATIENT You may not win the first client you pitch to
  • 17. Opportunity cost is yourBEST FRIEND
  • 18. Tip 9 TAKE CHANCES Every small drop makes an ocean!
  • 19. And finally WE SCORE!
  • 20. Knowing the RIGHT SHOTS
  • 21. From a Social Media Agency to a DIGITAL AGENCY Media Team. SEO Team. Production Team.
  • 22. INVEST A LOT MORE IN WHAT MATTERS – FOR US, PEOPLE
  • 23. MAKING AN ORGANIZATION AS FLAT AS THIS
  • 24. INTO SOMETHING LIKE THIS with a challenge to conventional ‘advertising’ structure norms
  • 25. STARTED MEASURING THE RIGHT NUMBERS Department wise profitability. Understanding drivers and limitations.
  • 26. APPORTIONING COSTS. By revenue. By organization. By function. And understanding why.
  • 27. MAKING SIMPLE SENSE OF THE COMPLICATED NUMBERS ONCE THE DETAILS ARE UNDERSTOOD
  • 28. HRM 3rd Party Audits. Career Planning. Acceleration of Careers.
  • 29. AND ITS AFFECTED OUR WORK AS WELL
  • 30. Tip 10 LEARN THE IMPORTANCE OF Client Satisfaction Understand Numbers Human Resource Management Invest in Technology & Software
  • 31. We are at BASE CAMP ReadytoCLIMBUP
  • 32. 5 Years 50,000 Hours 200 Case Studies 500 Clients 150 Foxes 3 Cities 15 Awards
  • 33. 38 Kilos & 2 Wives later, We are now closer to the PEAK!