How can magazine brands use social media to their advantage?

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With the fast paced life we currently lead it is difficult to take time out to read a magazine or newspaper.
What is the solution to this? Move towards digital!
Here are a few reasons why magazines should move to digital and some unique examples.

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How can magazine brands use social media to their advantage?

  1. 1. • 205Mn+ people access the internet in India • 90Mn Indians use the Internet everyday; a number considerably larger than the reach of newspaper + magazine • 110Mn Future Confident Indians access the internet from their phone. 60% of these are less than 25 years of age and 60% own Automobiles. • 96 Mn people on Facebook and 33 Mn on Twitter. Social media is NOW!
  2. 2. Ability to Crowd Source Content Convenience Spread Awareness + Drive Subscriptions Exploit Opportunities for Advertising and Tie-ups Get Real Time Feedback
  3. 3. Ability to Crowd Source Content Convenience Spread Awareness + Drive Subscriptions Exploit Opportunities for Advertising and Tie-ups Get Real Time Feedback
  4. 4. to take out time to read print media • Indians lead a hectic and busting life • But they spend approx. 4H 54Mins online daily • They catch up on reading while travelling or even working
  5. 5. Ability to Crowd Source Content Convenience Spread Awareness + Drive Subscriptions Exploit Opportunities for Advertising and Tie-ups Get Real Time Feedback
  6. 6. Brand looks out for relevant audience on Facebook, Twitter and other Digital Platforms (through well targeted Paid and Organic means) Engages audience and spreads awareness Encourages audience to subscribe to the magazine User subscribes to magazine online and has it delivered to his doorstep. He/She could also also subscribe for online content via e-books and apps
  7. 7. Ability to Crowd Source Content Convenience Spread Awareness + Drive Subscriptions Exploit Opportunities for Advertising and Tie-ups Get Real Time Feedback
  8. 8. • Social Platforms encourages a two way communication • A hash tag can be placed below each article encouraging readers to share their personal views on Twitter • The magazine readers could also scan an image via their Smart Phones to read more about the article online / watch a video
  9. 9. Ability to Crowd Source Content Convenience Spread Awareness + Drive Subscriptions Exploit Opportunities for Advertising and Tie-ups Get Real Time Feedback
  10. 10. • The fans were asked to decorate a corner of their room, using one or all of these elements - diyas, rang, sweets, bling to decorate a corner of their home. • They then shared a picture of their creation on the GoodHomes Magazine Facebook wall. • The best entry received a free living room makeover - styled by GoodHomes with products from www.pepperfry.com
  11. 11. Ability to Crowd Source Content Convenience Spread Awareness + Drive Subscriptions Exploit Opportunities for Advertising and Tie-ups Get Real Time Feedback
  12. 12. The campaign gave birth to India’s first fully crowd-sourced magazine issue, aptly titled ‘Made By You.’ Platforms used to crowd source content: • Facebook Application • Google Hangout for the editorial team to meet the contributors • Twitter #MadeByYou #MistakesMenMake #BadDate #GenderCliches
  13. 13. #MistakesMenMake #BadDate
  14. 14. In a first-of-its-kind, integrated campaign, Femina Fast Fiction provided a platform through a microsite for 39 million aspiring amateur writers to showcase their work to voracious readers. Platforms used to receive stories: • Facebook Application • Twitter #HappilyEverAfter #OneStormyNight #AndHeWasTheOne
  15. 15. Vogue Magazine’s December iPad app takes you right inside their December issue and beyond.

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