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L'Oreal India dominating the digital world
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L'Oreal India dominating the digital world

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This presentation highlights the top 10 brand pages in the country on the basis of fan engagement and response rate. L'Oreal India beauty and skincare brands like Lancome, Vichy , Maybelline and …

This presentation highlights the top 10 brand pages in the country on the basis of fan engagement and response rate. L'Oreal India beauty and skincare brands like Lancome, Vichy , Maybelline and L'Oreal Paris are a part of this list proving that the L'Oreal brands are dominating the digital beauty space in india.

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  • 1. India Pvt. LtdDominating the Digital World
  • 2. • Social Bakers is a digital insights and analysis platform that provides you with local reports updating relevant social media statistics each month.• Social bakers has partnered with Facebook & has come out with an exclusive social media review on the local Facebook pages in India.
  • 3. Social Bakers has identified the top 10 pages inthe country on the basis of engagement rate and response rate The findings are…
  • 4. Key L’Oreal India brands dominating the digital space...
  • 5. Engagement Rate Engagement rate reflects the average percentage rate of your fan base that interacts to your posts. It is calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of fans on the page. Response Rate Response rate are the number of page administrator responses made to user generated wall posts, divided by the total number of user generated posts
  • 6. emen t RateD aily Engag 00
  • 7. gageme nt RateA verage En
  • 8. Respon se Rate
  • 9. Total Likes: 673,569 t a ted Pos Product Rel Gene ric Post e min R espons Ad
  • 10. st ct R el ated Po in Re sponse Produ AdmGene ric Post Total Likes: 13,828
  • 11. Total Likes: 14,725 Gene ric Post sponse Adm in Re ated PostProdu ct R el
  • 12. Total Likes: 128,424
  • 13. The L’Oreal India brand pages: Lancome, Vichy, Maybelline and L’Oreal Paris are among the top 10 pages in the country with distinct fan bases but commendable engagement and response rates. They are truly dominating the digital beauty space.