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Google+ Insights, how Brands can use Google +, facebook vs google+

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As Google debuts Google+ for brands, we look at how brands can use Google+ and also provide some key insights on Facebook vs Google+

As Google debuts Google+ for brands, we look at how brands can use Google+ and also provide some key insights on Facebook vs Google+

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Google+ Insights, how Brands can use Google +, facebook vs google+ Google+ Insights, how Brands can use Google +, facebook vs google+ Presentation Transcript

  • • Google+ exploits the basic social media functions of sharing thoughts, pictures, links etc.• A key feature is the instant video chat functionality supporting up to 9 users at once• Google+ uses the ‘circles’ function as a USP. It helps you segregate people into various sects like friends, family, colleagues etc. These can then be further segregated into concentrated circles.• Google+ currently boasts of 40 million users• To stumble onto an official brand page, users have to insert a ‘+’ before the name on search.
  • Customizable Share Options Profile Picture Posts AreCustomizable Viewable ToTabs All Users User Count
  • Customizable Stationary Profile Picture Customizable Grid Share OptionsUsers Can Be Classified Content Sharing Can BeInto Circles Limited To Circles
  • Google Circles Facebook Friends• Enables a page to segregate • A user cannot be split into followers groups• Content shared can be limited to • Content shared is visible to all desired circles viewers• The follower must add the brand • Privacy settings restrict the page for the brand to reciprocate brand in interacting with• Creating circles and users communicating is simple
  • Google+ Hangouts Facebook Video Chat • Enables up to 10 users to • A brand page cannot conduct a video chat simultaneously video chat with followers • For a brand to conduct a video • From an email id, simultaneous chat, the followers need to have chats are not permitted the brand in the circle and vice versa • Group discussions can be carried out Facebook Chats Permits chat only on website. Mobile devices not supported. Group chats permitted on creating of groups. Google+ Huddles Permits android based devices to conduct groupchats on the go
  • Google+
  • Account registered to Brand IDEmail ID
  • Followers need to add a brand to their circlebefore the brand can add them to theirs
  • Target Content Male- 69% Female- 31% Search shows users are aged between 18-34 years 32+ users have income > $100k**Stat from ComScore
  • Exploit +1 Stamp of SEO Rankings SEO Rankings approval
  • Exploit +1Helps followers give their stamp of approval to postsFriends of followers can find content with a +1 given by theuser
  • Exploit +1Google+ pages with a +1 from a follower rank in accordance to the numberof +1 on the search engineWhen a brand name is googled, the search engine displays the number of+1s it has earned
  • Exploit +1Google+ boasts of a tab on a users profile which capsulates contentWhen a friend of the user clicks on the tab, he can view content +1d. Thishelps viral content from a brand page