BARACK OBAMA HOW DID HE MAKE HIMSELF POPULAR THROUGH SOCIAL NETWORKING SITES!!!

Does it work? Historically, young people don’t vote at high rates Will social media outreach translate to actual votes? Proven methods for fundraising and getting out the vote (phone calls, knocking on doors) are very old-school - but they work

Historically, young people don’t vote at high rates

Will social media outreach translate to actual votes?

Proven methods for fundraising and getting out the vote (phone calls, knocking on doors) are very old-school - but they work

My Understanding of Your Brief How did Obama connect to people through talking, virals, blogs, etc? What is the difference in his attitude on different networking sites? Which are his own sites and what tools he gave people to use? How has he benefited from all this? His outlook now?

How did Obama connect to people through

talking, virals, blogs, etc?

What is the difference in his attitude on different networking sites?

Which are his own sites and what tools he gave people to use?

How has he benefited from all this?

His outlook now?

Who is Barack Obama? Barack Obama is the first African American to be elected President of the United States. He is a graduate from Columbia College and Harvard Law School. He used many ways to campaign:- Television ads, Campaign songs, Counter smear websites ,e-mails, Social Networking sites, speeches etc.

Barack Obama is the first African American to be elected President of the United States.

He is a graduate from Columbia College and Harvard Law School.

He used many ways to campaign:- Television ads, Campaign songs, Counter smear websites ,e-mails, Social Networking sites, speeches etc.

Obama’s campaign was designed to: Get the message out, more importantly to the young people. Keep the message fresh. Stick to their story and let the truth be known. Track and stay in touch with interested visitors. Develop a worthwhile, engaging relationship with voters. Click to view video

Get the message out, more importantly to the young people.

Keep the message fresh.

Stick to their story and let the truth be known.

Track and stay in touch with interested visitors.

Develop a worthwhile, engaging relationship with voters.

Organic Search

Obama the busiest soc-net bee of the lot. The first to capitalize on the strength of his Facebook groups . The first to have a profile on Eons, the MySpace for baby boomers. One of the first candidates to have a profile on LinkedIn, a site for professional networkers, and the first to have a LinkedIn group. the first candidate to have profiles on BlackPlanet.com and MiGente.com , popular soc-nets in the black and Latino communities, and also on newer soc-nets such as AsianAve.com and GLEE. COM

The first to capitalize on the strength of his Facebook groups .

The first to have a profile on Eons, the MySpace for baby boomers.

One of the first candidates to have a profile on LinkedIn, a site for professional networkers, and the first to have a LinkedIn group.

the first candidate to have profiles on BlackPlanet.com and MiGente.com , popular soc-nets in the black and Latino communities, and also on newer soc-nets such as AsianAve.com and GLEE. COM

Obama On Social Networking Sites. FACEBOOK MY SPACE TWITTER LINKEDIN

On Facebook

Connecting with the Youth There are more than 500 Obama groups on Facebook. One of the first groups, "Students for Barack Obama" was made by a junior at Bowdoin College. One of the most famous group is “One Million Strong for Barack” had 278,100 members. Two and a half hours later, 278,537. Three hours later, 279,070.

There are more than 500 Obama groups on Facebook.

One of the first groups, "Students for Barack Obama" was made by a junior at Bowdoin College.

One of the most famous group is “One Million Strong for Barack” had 278,100 members. Two and a half hours later, 278,537. Three hours later, 279,070.

Why It Works? Speaks to the youth at their level. Dispels the intimidating air surrounding him. Active user- writes notes, posts pictures, replies to wall posts. Comes across as “one amongst us.” http://www.facebook.com/barackobamais Obama’s page on Facebook.

Speaks to the youth at their level.

Dispels the intimidating air surrounding him.

Active user- writes notes, posts pictures, replies to wall posts.

Comes across as “one amongst us.”

http://www.facebook.com/barackobamais Obama’s page on Facebook.

On

Connecting He’s building a new Democratic infrastructure , regimenting it under his brand, and enlisting new technologies and more sophisticated voter contacting techniques to turn it from a normal. Obama has 109,892 followers on twitter

He’s building a new Democratic infrastructure , regimenting it under his brand, and enlisting new technologies and more sophisticated voter contacting techniques to turn it from a normal.

Obama has 109,892 followers on twitter

On Myspace

On

New Tools

His site barackobama.com