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Two Social Media practices marketers must master. Paul Reader, Senior Business Development Manager, Eloqua. Inside Knowledge Seminars June 2010
Two Social Media practices marketers must master. Paul Reader, Senior Business Development Manager, Eloqua. Inside Knowledge Seminars June 2010
Two Social Media practices marketers must master. Paul Reader, Senior Business Development Manager, Eloqua. Inside Knowledge Seminars June 2010
Two Social Media practices marketers must master. Paul Reader, Senior Business Development Manager, Eloqua. Inside Knowledge Seminars June 2010
Two Social Media practices marketers must master. Paul Reader, Senior Business Development Manager, Eloqua. Inside Knowledge Seminars June 2010
Two Social Media practices marketers must master. Paul Reader, Senior Business Development Manager, Eloqua. Inside Knowledge Seminars June 2010
Two Social Media practices marketers must master. Paul Reader, Senior Business Development Manager, Eloqua. Inside Knowledge Seminars June 2010
Two Social Media practices marketers must master. Paul Reader, Senior Business Development Manager, Eloqua. Inside Knowledge Seminars June 2010
Two Social Media practices marketers must master. Paul Reader, Senior Business Development Manager, Eloqua. Inside Knowledge Seminars June 2010
Two Social Media practices marketers must master. Paul Reader, Senior Business Development Manager, Eloqua. Inside Knowledge Seminars June 2010
Two Social Media practices marketers must master. Paul Reader, Senior Business Development Manager, Eloqua. Inside Knowledge Seminars June 2010
Two Social Media practices marketers must master. Paul Reader, Senior Business Development Manager, Eloqua. Inside Knowledge Seminars June 2010
Two Social Media practices marketers must master. Paul Reader, Senior Business Development Manager, Eloqua. Inside Knowledge Seminars June 2010
Two Social Media practices marketers must master. Paul Reader, Senior Business Development Manager, Eloqua. Inside Knowledge Seminars June 2010
Two Social Media practices marketers must master. Paul Reader, Senior Business Development Manager, Eloqua. Inside Knowledge Seminars June 2010
Two Social Media practices marketers must master. Paul Reader, Senior Business Development Manager, Eloqua. Inside Knowledge Seminars June 2010
Two Social Media practices marketers must master. Paul Reader, Senior Business Development Manager, Eloqua. Inside Knowledge Seminars June 2010
Two Social Media practices marketers must master. Paul Reader, Senior Business Development Manager, Eloqua. Inside Knowledge Seminars June 2010
Two Social Media practices marketers must master. Paul Reader, Senior Business Development Manager, Eloqua. Inside Knowledge Seminars June 2010
Two Social Media practices marketers must master. Paul Reader, Senior Business Development Manager, Eloqua. Inside Knowledge Seminars June 2010
Two Social Media practices marketers must master. Paul Reader, Senior Business Development Manager, Eloqua. Inside Knowledge Seminars June 2010
Two Social Media practices marketers must master. Paul Reader, Senior Business Development Manager, Eloqua. Inside Knowledge Seminars June 2010
Two Social Media practices marketers must master. Paul Reader, Senior Business Development Manager, Eloqua. Inside Knowledge Seminars June 2010
Two Social Media practices marketers must master. Paul Reader, Senior Business Development Manager, Eloqua. Inside Knowledge Seminars June 2010
Two Social Media practices marketers must master. Paul Reader, Senior Business Development Manager, Eloqua. Inside Knowledge Seminars June 2010
Two Social Media practices marketers must master. Paul Reader, Senior Business Development Manager, Eloqua. Inside Knowledge Seminars June 2010
Two Social Media practices marketers must master. Paul Reader, Senior Business Development Manager, Eloqua. Inside Knowledge Seminars June 2010
Two Social Media practices marketers must master. Paul Reader, Senior Business Development Manager, Eloqua. Inside Knowledge Seminars June 2010
Two Social Media practices marketers must master. Paul Reader, Senior Business Development Manager, Eloqua. Inside Knowledge Seminars June 2010
Two Social Media practices marketers must master. Paul Reader, Senior Business Development Manager, Eloqua. Inside Knowledge Seminars June 2010
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Two Social Media practices marketers must master. Paul Reader, Senior Business Development Manager, Eloqua. Inside Knowledge Seminars June 2010

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Presented at Fox Parrack Singapour's Inside Knowledge Seminar, 17th June 2010. …

Presented at Fox Parrack Singapour's Inside Knowledge Seminar, 17th June 2010.

Marketers have been clamouring to acquire knowledge and ideas on how to turn Social Media trends into tangible business value. With all the hype, discussion, tools, and possibilities it can become confusing and hard to find a focus that actually drives measurable results. This session will focus on two simple but critical Social Media practices that a typical marketer must master and offers a clear set of instructions on how to take pragmatic action.

The speakers have agreed to share their presentations on the basis that if you use any element of these presentations, please reference them as the source.

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  • The plethora of tools that allow us to publish information, form opinions, tag, rank, and categorize, is what we all know as social media
  • Are you watching “the conversation” about your products? Are you “tweeting” about an upcoming event to drum up extra registrations? Which of your blogs are driving the most traffic to your website? Do you even know where to start?If you are looking to tap into social media channels to reach more buyers, Eloqua’s new social media sharing and reporting capabilities make it easy to reach and influence prospects, amplify the impact of your campaigns and measure the social activity of your efforts. Step 1: Share and Be Shared: Allow your prospects to easily share and post your content within their social networksThrough Eloqua’s easy to use WYSIWYG editors, a marketer can quickly add a shareable link to an email or landing page and extend the reach of their programs
  • Intensify your campaigns by bringing “the conversation” to your audience. Share the latest twitter searches or blog postings with your audience by incorporating an RSS feed into your campaigns
  • Transcript

    • 1. 1<br />Two Social Media Practices Marketers Must Master<br />Paul Reader<br />Senior Business Development Manager<br />
    • 2. The Current Situation<br />2<br />
    • 3. Social Media Trends<br />3<br />
    • 4. Social Media Trends<br />4<br />
    • 5. Social Media Trends<br />5<br />
    • 6.
    • 7. Where do I go from here?<br />Is social media resource intensive?<br />Do you feel stretched to be successful?<br />Would you benefit from focus?<br />7<br />
    • 8. Opportunity for Focus<br />8<br />
    • 9. Propensity to Forward Recommendations<br />9<br />
    • 10. Average Social Network Size<br />10<br />
    • 11. Extended Reach Potential<br />11<br />6,000,000<br />50,000<br />
    • 12. Social Media Integration Trends<br />12<br />
    • 13. Social Media Measurement Trends<br />13<br />
    • 14. Two Social Media Practices to Master<br />Extend marketing reach by driving “social sharing”<br />Measure the effectiveness of investments in social media<br />14<br />
    • 15. Drive Social Sharing<br />
    • 16. Push Viral via Social Sharing<br />16<br />Tap into social media channels by sharing content<br />
    • 17. Push Viral via Social Sharing<br />Add “Tweet This” or “Share This” links to your emails/landing pages<br />
    • 18. Sharing Is Caring<br />
    • 19. Publish Email as RSS<br />
    • 20. Publish RSS in Email<br />20<br />Bring the conversation to your audience through RSS Feeds<br />
    • 21. Measure Social Media Impact<br />
    • 22. Social Media Reporting<br />
    • 23. Corporate Blog Reporting<br />
    • 24. Social Media Measurement Dashboards<br />
    • 25. Social Media Activity In CRM<br />
    • 26. Positive Impacts From Social Sharing<br />
    • 27. Focus on Success<br />27<br />
    • 28. Social Media Results<br />Roche “Cell Death Tour” <br />Adds 8000 leads<br />TD Garden Golden Ticket<br />Lines at 7am for 12pm event<br />Concur: True Tales Campaign<br />900 qualified leads<br />
    • 29. Practical Steps Forward<br />29<br />
    • 30. Practical Steps Forward<br />Make sure your marketing platform empowers multi-channel social sharing<br />Make sure your marketing platform can track inbound inquiries from social media links<br />Make sure your marketing platform can track activity from inquiry to closed business<br />Start using consistent metrics to measure the business impact<br />Adjust and refine your practices<br />Start simple and evolve over time<br />30<br />

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