Finding the value of Social Media: The IBM perspective. Roy Lee, UK & Ireland Brand Manager, IBM
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Presented at Fox Parrack Singapour's Inside Knowledge Seminar, 17th June 2010. ...
Presented at Fox Parrack Singapour's Inside Knowledge Seminar, 17th June 2010.
IBM has been one of those pioneering organisations, very much at the vanguard of the digital media revolution. With innovation and experimentation at the heart of their approach, Roy will share insights into IBM’s Social Media journey; some of the early successes, lessons learned so far and the continuing internal debate into the quest to find the real value for the business.
The speakers have agreed to share their presentations on the basis that if you use any element of these presentations, please reference them as the source.
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