Presented at Fox Parrack Singapour's Inside Knowledge Seminar, 17th June 2010
At Microsoft, Jeannette has been heavily involved in digital and new media marketing for many years. In this session she will cover the latest macro trends in Social Media, social’s value proposition for B2B, and how Microsoft has leveraged the latest social wave to engage its B2B audiences. Jeannette will also examine how the market is using media today and, consequently, how marketers can capitalise on social strategically, not just as a tactical add-on.
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