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Sabrina Pesarini Brand Reputation

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  • 1. Come gestire la propria reputazione online Sabrina Pesarini ^W
  • 2. Il contesto /WZ /WZ /WZ / Z /D/Eh/d d ^W
  • 3. / t t t t t t / W / E W h ^W
  • 4. Cosa fanno la maggior parte delle aziende ? D D W D K^d/ / / ^dZ d'/ ^ '/ d ^W
  • 5. Cambiare perche? d ^ D D Forza 1 Forza 2 Forza 3 D/ZK Z ^'DEd/ E/,/ 'Z E DZ dK KE E / / E// ^W
  • 6. Cambiare approccio: internet al centro Z ds Z ^ / t t KEdEhd/ D d KZ' E/ /KE/ E / WZ^KE d DK ^W
  • 7. / Z ^ D sE/d D D W E ^W
  • 8. W D / Y s ' ^W
  • 9. D E s/K KdK Et^ 'KK' hE/sZ^ 'KK' /E ^W
  • 10. D Z d/D ^ Z, ^W
  • 11. KEsZd/Z sKZ Z ^Z/ DEd / WZKWZ/K t^/d KD E / sE/d ' h ^ W ^ ^ W ^ W K d / ^W
  • 12. sKZ Z ^Z/ DEd / WZKWZ/K t^/d W W ^ s s s ^ ^W
  • 13. D ^W
  • 14. ^W
  • 15. D ^ E ^W
  • 16. ' d ^W
  • 17. h / ^W
  • 18. h d ^W
  • 19. A cosa servono i Social Media ? /^ D K hE^ / / hE / / / ^ Z ^, Z K sK/ ^W
  • 20. Brand Reputation REPUTAZIONE Ciò che Quello che gli = + ONLINE facciamo in rete altri dicono di noi / Y • ^ E ^ D • W ^W
  • 21. Brand Reputation: la mappa Kd Da cosa dipende? Σ Positiva o negativa ^ d Σ Quantità o qualità K ' D ^ D ONLINE W REPUTATION W W W t h' ^W
  • 22. Brand Reputation t / zKh dh d /ZddK s s s d W s s ' ' D z s D^E / ^ E KK dt/ddZ ^W
  • 23. Brand Reputation ^ COMMENTI CITAZIONI ^ d d  Ricerche ' visibili da tutti ^ z d Brand Reputation ^W
  • 24. Brand Reputation dd''/ DEd/ W ^^/sK dd/sK • • • W • W • W W • • W W ^W
  • 25. ^W
  • 26. W D ^ D WZ K ZD D D ^W
  • 27. W ^W
  • 28. E z t ' W ^W
  • 29. y z d t ' W ^W
  • 30. Allineare la strategia Social con Piano MKT dKK ^ E Z^^ ^ d t t ^W
  • 31. D / D Z d D Z s D Z / D W z d D s D Z / d Z E / ^W
  • 32. ' ^ W t D d ^ / / d / W / d ^W

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