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DELIVER A KILLER PITCH
Ian Jeffrey | General Manager, FounderFuel
September 2013

Whip your startup into shape
The Pitch Is NOT A Presentation

It’s a performance.

Whip your startup into shape
Objective For Today
variety of small tips
when put together
make a HUGE difference!

( some of these you know already )

Wh...
Whip your startup into shape

https://vimeo.com/70404101
Pitch. Listen. Learn. Repeat.
‣ Every time you meet someone, pitch!
‣ A/B test your elevator pitch.
‣ Look for the "Ah, ha...
Write A Script. Don't Freestyle.
‣ Speak in short, sharp and concise

sentences. 

‣ Say your brand name as often as possi...
Whip your startup into shape
Write A Script. Don't Freestyle.
‣ Speak in short, sharp and concise

sentences. 

‣ Say your brand name as often as possi...
Preach. Don't sell.
‣ Slow down to make a point.

‣ Repeat to emphasize important points.

‣ Speak faster to show progress...
Show. Don't Tell.
‣ Pictures. Graphs. Visuals. Video.
‣ Hire a graphic designer
‣ Let the screen do the talking.

Whip you...
Progress so far
- We started by launching in 3 cities across North America
-

Montreal, Toronto & Québec

- We added 40 ad...
Montréal
Toronto
Québec
Montréal
Toronto
Québec
New York City
Mexico City
Paris
Chicago
Philadelphia
Los Angeles
San Francisco
Boston
Vancouver
Wa...
Show. Don't Tell.
‣ Pictures. Graphs. Visuals. Video.
‣ Hire a graphic designer
‣ Let the screen do the talking.

Whip you...
★★★★★
1,000+ 5-star reviews
Show. Don't Tell.
‣ Pictures. Graphs. Visuals. Video.

‣ Fewer words is always better.

‣ Hire a graphic designer

‣ Demo ...
Show. Don't Tell.
‣ Pictures. Graphs. Visuals. Video.

‣ Fewer words is always better.

‣ Hire a graphic designer.

‣ Demo...
Show. Don't Tell.
‣ Pictures. Graphs. Visuals. Video.

‣ Fewer words is always better.

‣ Hire a graphic designer.

‣ Demo...
Use Animations Wisely.
‣ Good animations illustrate what you say.
‣ Bad animations make you look like an amateur.

Animati...
Print. Edit. Rework. Repeat.

The storyboard helps
you illustrate your story.

Whip your startup into shape
Know Your Audience.
‣ They aren't clueless. Understand what

they know and don't know.
‣ Research their past investments

...
Whip your startup into shape
Know Your Audience.
‣ They aren't clueless. Understand what

they know and don't know.
‣ Research their past investments

...
Get In The Zone.
‣ Nothing in your pockets!

‣ Never look at the screen behind you.

‣ Stand straight on two feet.

‣ Don’...
In Summary
Pitch. Listen. Learn. Repeat.

Use Animations Wisely.

Write A Script. Don't Freestyle.

Print. Edit. Rework. R...
And Remember...

The Pitch is a performance.

Whip your startup into shape
Ian Jeffrey

founderfuel.com

ian@founderfuel.com

@founderfuel

@ianmtl

facebook.com/founderfuel

ca.linkedin.com/in/ianj...
FounderFuel - Deliver a killer pitch - FINAL
FounderFuel - Deliver a killer pitch - FINAL
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Transcript of "FounderFuel - Deliver a killer pitch - FINAL"

  1. 1. DELIVER A KILLER PITCH Ian Jeffrey | General Manager, FounderFuel September 2013 Whip your startup into shape
  2. 2. The Pitch Is NOT A Presentation It’s a performance. Whip your startup into shape
  3. 3. Objective For Today variety of small tips when put together make a HUGE difference! ( some of these you know already ) Whip your startup into shape
  4. 4. Whip your startup into shape https://vimeo.com/70404101
  5. 5. Pitch. Listen. Learn. Repeat. ‣ Every time you meet someone, pitch! ‣ A/B test your elevator pitch. ‣ Look for the "Ah, ha!" moment. ‣ Record whatever you just said and insert into your pitch next time. ‣ You have (only) 90 seconds. ‣ You're the expert, but don’t be defensive. The more you do it, the better the story gets. Whip your startup into shape
  6. 6. Write A Script. Don't Freestyle. ‣ Speak in short, sharp and concise sentences.  ‣ Say your brand name as often as possible rather than “we”. ‣ Get to the point. Fast! ‣ Don’t ask the audience questions. ‣ Every word costs you $1,000 ‣ Use Excel. Yes that’s right! Whip your startup into shape
  7. 7. Whip your startup into shape
  8. 8. Write A Script. Don't Freestyle. ‣ Speak in short, sharp and concise sentences.  ‣ Say your brand name as often as possible rather than “we”. ‣ Get to the point. Fast! ‣ Don’t ask the audience questions. ‣ Every word costs you $1,000. ‣ Use Excel. That’s right Excel! The script guarantees you cover the key points. Whip your startup into shape
  9. 9. Preach. Don't sell. ‣ Slow down to make a point. ‣ Repeat to emphasize important points. ‣ Speak faster to show progress and ‣ Be assertive! momentum. ‣ Insert pauses to be dramatic. Confidence instils trust... Whip your startup into shape ‣ Don’t say things like “We think we can be number 1.” ‣ Practice. Practice. Practice. Arrogance evokes doubt!
  10. 10. Show. Don't Tell. ‣ Pictures. Graphs. Visuals. Video. ‣ Hire a graphic designer ‣ Let the screen do the talking. Whip your startup into shape
  11. 11. Progress so far - We started by launching in 3 cities across North America - Montreal, Toronto & Québec - We added 40 additional cities in the last 12 months - Transit App New York City, Mexico City, Paris, Chicago, Philadelphia, Los Angeles, San Francisco, Boston, Vancouver, Washington, Ottawa, Atlanta, Seattle, Miami & Baltimore - Next is Europe and Asia very soon http://www.flickr.com/photos/aganderson/6221646727/ @thetransitapp
  12. 12. Montréal Toronto Québec
  13. 13. Montréal Toronto Québec New York City Mexico City Paris Chicago Philadelphia Los Angeles San Francisco Boston Vancouver Washington Ottawa Atlanta Seattle Miami Baltimore and 25 more
  14. 14. Show. Don't Tell. ‣ Pictures. Graphs. Visuals. Video. ‣ Hire a graphic designer ‣ Let the screen do the talking. Whip your startup into shape ‣ Fewer words is always better.
  15. 15. ★★★★★ 1,000+ 5-star reviews
  16. 16. Show. Don't Tell. ‣ Pictures. Graphs. Visuals. Video. ‣ Fewer words is always better. ‣ Hire a graphic designer ‣ Demo the product with video. ‣ Let the screen do the talking. Whip your startup into shape
  17. 17. Show. Don't Tell. ‣ Pictures. Graphs. Visuals. Video. ‣ Fewer words is always better. ‣ Hire a graphic designer. ‣ Demo the product with video. ‣ Let the screen do the talking. ‣ Use devices when showing screenshots. Whip your startup into shape
  18. 18. Show. Don't Tell. ‣ Pictures. Graphs. Visuals. Video. ‣ Fewer words is always better. ‣ Hire a graphic designer. ‣ Demo the product with video. ‣ Let the screen do the talking. ‣ Use devices when showing screenshots. The screen supports what you say. ( not the other way around ) Whip your startup into shape
  19. 19. Use Animations Wisely. ‣ Good animations illustrate what you say. ‣ Bad animations make you look like an amateur. Animations tell the story for you. Whip your startup into shape
  20. 20. Print. Edit. Rework. Repeat. The storyboard helps you illustrate your story. Whip your startup into shape
  21. 21. Know Your Audience. ‣ They aren't clueless. Understand what they know and don't know. ‣ Research their past investments (partnerships or competitiveness). ‣ Prepare an investor data sheet in excel. ‣ all contact information ‣ typical investment ‣ last contact with them ‣ your rating ‣ Anticipate questions. Use backup slides. Whip your startup into shape
  22. 22. Whip your startup into shape
  23. 23. Know Your Audience. ‣ They aren't clueless. Understand what they know and don't know. ‣ Research their past investments (partnerships or competitiveness). ‣ Prepare an investor data sheet in excel ‣ all contact information ‣ typical investment ‣ last contact with them ‣ your rating ‣ Anticipate questions. Use backup slides. You can never be over prepared. Whip your startup into shape
  24. 24. Get In The Zone. ‣ Nothing in your pockets! ‣ Never look at the screen behind you. ‣ Stand straight on two feet. ‣ Don’t say “sorry.” Just move on. ‣ Keep your hands out of your pocket. ‣ Smile. Be excited and share ‣ Hold the clicker steady in one hand. your enthusiasm. ‣ Stand on the left side of the screen. Body language often says more than words. Whip your startup into shape
  25. 25. In Summary Pitch. Listen. Learn. Repeat. Use Animations Wisely. Write A Script. Don't Freestyle. Print. Edit. Rework. Repeat. Preach. Don't sell. Know Your Audience. Show. Don't Tell. Get In The Zone. Whip your startup into shape
  26. 26. And Remember... The Pitch is a performance. Whip your startup into shape
  27. 27. Ian Jeffrey founderfuel.com ian@founderfuel.com @founderfuel @ianmtl facebook.com/founderfuel ca.linkedin.com/in/ianjeffrey angel.co/founderfuel
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