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Small Business & Social Media

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10 things every small business should know about using social media to promote their business.

10 things every small business should know about using social media to promote their business.

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  • 1. Small Business & Social Media
    10 Things Every Small Business Should Know
  • 2. #1. Listen
    Find out what people are saying about your brand
    Find out what they care about
    Do something with what you’re learning
  • 3. #2. Develop Social Media Policies
    Lays the ground rules
    Establishes expectations for users / followers /commenters
    Helps keep the tone where you want it
    Encourages conversation
  • 4. #3. Have a Plan
    Ask Why?
    Set clear goals
    Measure often
    Use the right tools
  • 5. #4. Know, Like, Trust
    Faces not Logos for Facebook / Twitter Avatar
    12 to 1
    Find Your Voice / Be Yourself
  • 6. #5. Dedicate the Time
    30 / 60/ 30 strategy
    30 minute Twitter strategy
    Listen and research to contribute
  • 7. #6. Create Compelling Content
    Provide value to visitors
    Blog about industry topics
    Interview industry leaders
    Post on schedule
    Spread your content: FB Share / Like buttons, TweetMeme, Socials
  • 8. #7. Conquer Your Fears
    Don’t be afraid of opinions
    If you don’t promote your brand someone else will and you won’t like it
    Start conversations
    Examine results and use them to modify social media strategy
  • 9. #8. Pull and Stay Not Push and Pray
    Use engagement as the new customer service and marketing
    Pull people in with great content, and they’ll stay for the conversation
    Not your father’s marketing
  • 10. #9. ROI – It’s Not All About $$$
    Measure Brand Sentiment
    Lose Control
    DO something with what you’re learning and what your customers are telling you
    Find business value and route to the right places
  • 11. #10. It’s Not Rocket Surgery
    No Vacuum
    Learn from others
    Give more than you get
  • 12. Jeffrey G. Allen
    Twitter: @fossildesigns
    LinkedIn: /in/jeffreygrantallen
    Email: info@fossilfoundry.com
  • 13. Resources
    Grow Bigger Ears in 10 Minutes – http://www.chrisbrogan.com/grow-bigger-ears-in-10-minutes/
    Social Media 101 by Chris Brogan (Amazon)
    http://bit.ly/policieskit - $149
    http://hootsuite.com
    TwitterWorks - http://twitterworks.tv
  • 14. Resources
    50 Power Twitter Tips - http://bit.ly/9H7sqm
    Fascinate – Sally Hogshead
    Inbound Marketing - Hubspot