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Blog on, Link In, Twitter Out and Digg it!

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An introduction to using social media to develop / promote business presence.

An introduction to using social media to develop / promote business presence.

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  • 1. Blog On, Link In, Twitter Out, and Digg It!
    An Introduction to Social Media and Business Presence
  • 2. Goals
    • To introduce the concept of what social media is
    • 3. To introduce three of the major players
    • 4. To provide some ideas on how to establish and promote an online business presence using social media
  • What Is Social Media?
    Social Media is:
    • Collections of sites and online tools that are based around user-generated content
    • 5. Available to help businesses and individuals to accelerate their information and communication needs
  • Examples
    Examples of types of Social Media include:
    Blogs
    LinkedIn
    Twitter
    Facebook
    Digg
    And others
  • 6. Blogs
  • 7. Blogs
    A Blog is:
    A personal or corporate website in the form of an online journal, with new entries appearing in sequence as they are written, especially as dealing with reflections or opinion, and typically incorporating links to other articles.
  • 8. Blogs
    There are two basic types of blogs:
    Those hosted as part of your websitehttp://www.mysite.com/blog/
    Those hosted external from your website at sites like Blogger.comhttp:// mysite.blogger.com
  • 9. Blogs
    Sample Blogs
  • 10. Blogs
    Why would I use it:
    To keep current clients and attract new ones
    Can act as an FAQ on your product(s) or service(s)
    Well written + updated regularly = establishes you as an expert in your field
  • 11. Blogs
    How would I use it:
    By writing brief, punchy posts on topics in your field
    To promote yourself, your products, services, and company
    By promoting it through other social media to further enhance your Business Presence
  • 12. Blogs
    Establishing Business Presence:
    Ensure content is original, interesting, and timely
    Write from a position of authority / knowledge
    Use your logo and established branding
  • 13. LinkedIn
  • 14. LinkedIn
  • 15. LinkedIn
    What is LinkedIn:
    A way to manage your online professional identity
    Stay connected with past / present colleagues, professional groups and organizations in your field
    Grow your network through the networks of those you know
  • 16. LinkedIn
    Building your network:
  • 17. LinkedIn
    Why would I use it:
    Stay connected with colleagues and events in and outside your field and local area
    Connect with other businesses to form partnership opportunities
    To attract new clients to your business
  • 18. LinkedIn
    How would I use it:
    By searching for and joining groups
    By answering questions
    By connecting with new people through use of your network
  • 19. LinkedIn
    Establishing Business Presence
    Start, join and participate in a group or discussion in your area or field
    Answer questions in your career area
    Expand your professional network by getting introduced to others
  • 20. Twitter
  • 21. Twitter
  • 22. Twitter
    What is Twitter
    In its simplest terms Twitter allows you to say almost anything to anyone in 140 characters or less
    It is the “what’s on your mind right now” form of microblogging that permeates most modern social media
  • 23. Twitter
    Why would I use it
    Get instant access to what’s being said, this minute, about your organization, people, products, or brand
    Get a steady stream of resources, links, and ideas in your industry
    Get your message out to millions easily and instantly
  • 24. Twitter
    How would I use it
    Automatically tweet your new blog post
    Promote a new Product or service, share an interesting news item
    Looking for someone to collaborate with?
    If so, tweet it with a link to the details
  • 25. Twitter
    Establishing Business Presence:
    Use Twitter to communicate not to sell
    Be authentic, be human, and have a sense of humor
    Once someone decides to follow your companies twitter account, follow them back. It show’s you’re listening
  • 26. Digg
  • 27. Digg
  • 28. Digg
    What is Digg
    A social content site where members rate news stories, blog entries and items of interest in a specific field
  • 29. Digg
    What you should know about Digg
    All content on Digg is community generated
    Members recommend an item by “digg”ing it
    The more “diggs” you have the more popular the item is
  • 30. Digg
    Establishing Business Presence
    Be sure you “digg” your items under the right category
    Make sure to incorporate the digg widget into your blog posts
    Remember Digg isn’t just for blog posts, its also for videos and images
  • 31. Questions?
  • 32. The End
  • 33. Resources
    LinkedIn
    http://www.linkedin.com
    http://www.linkedin.com/in/jeffreygrantallen
    Twitter
    http://twitter.com
    @FossilDesigns
    Digg
    http://digg.com
  • 34. Resources
    Articles
    15 Companies That Really get Corporate Blogging
    http://www.sitepoint.com/blogs/2008/08/08/15-companies-that-really-get-corporate-blogging/
    Top 15 Corporate Blogs
    http://mariosundar.wordpress.com/2008/05/05/top-15-corporate-blogs-ranked-may-2008/
    A Guide To Corporate Blogging
    http://www.problogger.net/archives/2008/10/15/a-guide-to-corporate-blogging/
  • 35. Where to Next?
    Develop a Social Media strategy for your business and stick with it
    Decide which forms of social media you want to use
    Start using them and getting a feel for them before you start to use them to promote
  • 36. Blogs
    Top 5 Corporate Blogs of 2008:
    Google
    Adobe
    Flickr
    Facebook
    Yahoo! Search
  • 37. Blogs
    Top 5 CEO Blogs:
    Jonathan Schwartz - President & CEO Sun Microsystems
    Scott Ragsdale - Founder and CEO, Naseba
    Mark Cuban - Owner, Dallas Mavericks
    Guy Kawasaki - CEO, Fog City Software (1993 – 1995)
    Craig Newmark - CEO, Craig’s List
  • 38. Twitter
    Twitter Terminology
    Each message is called a “Tweet”
    People on twitter you interact with are your “Tweeps” (Twitter Peeps or Twitter People)
    Hashtags are words that start with an octothorpe or pound sign (#) #FollowFriday
    DM or Direct Message
    @ or “at me”
    RT or ReTweet