13 Reasons To Embrace The Web

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13 reasons why it makes sense for any business to invest int he web, and in their websites in any economy.

13 reasons why it makes sense for any business to invest int he web, and in their websites in any economy.

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  • 1. 13 Reasons To Embrace The Web In Any Economy
    Why The Web Is More Important Now Than At Any Other Time
  • 2. Goals
    This presentation will show you how:
    The web is your ideal employee
    Embracing the web makes real fiscal sense
    The web can improve the customer experience
  • 3. Reason 1
    • The web is cost effective
    A newspaper has a limited lifetime (in days)
  • 4. Reason 1
    • The web is cost effective
    A newspaper has a limited lifetime (in days)
    A website can last longer (years)
  • 5. Reason 1
    • The web is cost effective
    A newspaper has a limited lifetime (in days)
    A website can last longer (years)
    A typical Business website costs about as much to build as one large display ad in a newspaper for a week
  • 6. Reason 1
    • The web is cost effective
    A newspaper has a limited lifetime (in days)
    A website can last longer (years)
    A typical Business website costs about as much to build as one large display ad in a newspaper for a week
    You can host a typical business website for less than one traditional display ad in a newspaper per month
  • 7. Reason 2
    • The web adapts and grows with you
    Traditional media is a “one-shot” deal
  • 8. Reason 2
    • The web adapts and grows with you
    Traditional media is a “one-shot” deal
    The web is always growing with you
  • 9. Reason 2
    • The web adapts and grows with you
    Traditional media is a “one-shot” deal
    The web is always growing with you
    Using things like Content Management Systems (CMS) you can tailor and grow your website’s content over time
  • 10. Reason 3
    • The web is timely
    Test and adapt your message frequently (daily if need be)
  • 11. Reason 3
    • The web is timely
    Test and adapt your message frequently (daily if need be)
    Keeping a website update-to-date is more easily done than traditional media
  • 12. Reason 4
    • The web is measurable
    Use traffic analysis software to see who your visitors are, where they are coming from, and exactly what they’re looking at when they are on your site
  • 13. Reason 4
    • The web is measurable
    Use traffic analysis software to see who your visitors are, where they are coming from, and exactly what they’re looking at when they are on your site
    No other medium offers this level of results based detail
  • 14. Reason 5
    • The web is improved communication
    Engage in direct conversations with your customers
  • 15. Reason 5
    • The web is improved communication
    Engage in direct conversations with your customers
    Develop a stronger, more loyal following with your customers
  • 16. Reason 6
    • The web is expected
    Every year more and more customers shop for something online
  • 17. Reason 6
    • The web is expected
    Every year more and more customers shop for something online
    Not having a website in this day and age is akin to saying “Oh, I don’t have a phone, fax, or email address”
  • 18. Reason 7
    • The web reduces customer service costs
    How much time and money do you spend answering repetitive questions?
  • 19. Reason 7
    • The web reduces customer service costs
    How much time and money do you spend answering repetitive questions?
    A website can answer these questions better, and in more detail, over and over again for almost no cost
  • 20. Reason 8
    • The web improves systems
    Downloadable forms you can type into, internal and external communication, streamlining payments and billing
  • 21. Reason 8
    • The web improves systems
    Downloadable forms you can type into, internal and external communication, streamlining payments and billing
    The web costs less than paper mailing and paying someone to answer phone calls
  • 22. Reason 9
    • The web builds brand awareness
    Using the web you can join and engage the world-wide community
  • 23. Reason 9
    • The web builds brand awareness
    Using the web you can join and engage the world-wide community
    Regardless of if you have a website or not, people use the web to talk about products and services
  • 24. Reason 10
    • The web is global
    You can sell your product or service to your local community or to the world from your website
  • 25. Reason 10
    • The web is global
    You can sell your product or service to your local community or to the world from your website
    The web is an ideal platform for exporters
  • 26. Reason 11
    • The web works while you sleep
    The web is on 24 hours a day, 7 days a week, 365 days a year
  • 27. Reason 11
    • The web works while you sleep
    The web is on 24 hours a day, 7 days a week, 365 days a year
    Your business is more than likely not open 24 / 7 365
  • 28. Reason 11
    • The web works while you sleep
    The web is on 24 hours a day, 7 days a week, 365 days a year
    Your business is more than likely not open 24 / 7 365
    Why should you be limited to only do business during “normal business” hours?
  • 29. Reason 12
    • The web is faster
    Traditional advertising and direct mail are slow, costly, and indirect ways of communicating with your customers
  • 30. Reason 12
    • The web is faster
    Traditional advertising and direct mail are slow, costly, and indirect ways of communicating with your customers
    Using blogs, newsletters, email campaigns and other social media is almost instantaneous communication with your customers
  • 31. Reason 13
    • Your competition is already here
    Why should your competition have the advantage?
  • 32. Reason 13
    • Your competition is already here
    Why should your competition have the advantage?
    They already have a website even if you don’t
  • 33. Reason 13
    • Your competition is already here
    Why should your competition have the advantage?
    They already have a website even if you don’t
    Isn’t it time you embraced the web?
  • 34. The End
    Questions?
  • 35. Resources
    Associated Costs
    Domain Name - $35 Annually from reputable Registrar
    Web Site Hosting – as little as $6 / month on a year contract
    Bandwidth Charges – Monthly, when you exceed your established bandwidth limit
    Graphic Design - $350 – 500 one time deal
  • 36. Resources
    Reputable Registrars
    Network Solutions - http://www.networksolutions.com/
    Register.com – http://www.register.com
  • 37. Resources
    Graphic Design
    99 Designs - http://99designs.com/
  • 38. Contact
    Phone:
    715.340.4154
    Email:
    info@fossilfoundry.com
    Twitter:
    @FossilDesigns
    LinkedIn:
    http://www.linkedin.com/in/jeffreygrantallen