13 Reasons To Embrace The Web

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13 reasons why it makes sense for any business to invest int he web, and in their websites in any economy.

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13 Reasons To Embrace The Web

  1. 1. 13 Reasons To Embrace The Web In Any Economy<br />Why The Web Is More Important Now Than At Any Other Time<br />
  2. 2. Goals<br />This presentation will show you how:<br />The web is your ideal employee<br />Embracing the web makes real fiscal sense<br />The web can improve the customer experience<br />
  3. 3. Reason 1<br /><ul><li>The web is cost effective</li></ul>A newspaper has a limited lifetime (in days)<br />
  4. 4. Reason 1<br /><ul><li>The web is cost effective</li></ul>A newspaper has a limited lifetime (in days)<br />A website can last longer (years)<br />
  5. 5. Reason 1<br /><ul><li>The web is cost effective</li></ul>A newspaper has a limited lifetime (in days)<br />A website can last longer (years)<br />A typical Business website costs about as much to build as one large display ad in a newspaper for a week<br />
  6. 6. Reason 1<br /><ul><li>The web is cost effective</li></ul>A newspaper has a limited lifetime (in days)<br />A website can last longer (years)<br />A typical Business website costs about as much to build as one large display ad in a newspaper for a week<br />You can host a typical business website for less than one traditional display ad in a newspaper per month<br />
  7. 7. Reason 2<br /><ul><li>The web adapts and grows with you</li></ul>Traditional media is a “one-shot” deal<br />
  8. 8. Reason 2<br /><ul><li>The web adapts and grows with you</li></ul>Traditional media is a “one-shot” deal<br />The web is always growing with you<br />
  9. 9. Reason 2<br /><ul><li>The web adapts and grows with you</li></ul>Traditional media is a “one-shot” deal<br />The web is always growing with you<br />Using things like Content Management Systems (CMS) you can tailor and grow your website’s content over time<br />
  10. 10. Reason 3<br /><ul><li>The web is timely</li></ul>Test and adapt your message frequently (daily if need be)<br />
  11. 11. Reason 3<br /><ul><li>The web is timely</li></ul>Test and adapt your message frequently (daily if need be)<br />Keeping a website update-to-date is more easily done than traditional media<br />
  12. 12. Reason 4<br /><ul><li>The web is measurable</li></ul>Use traffic analysis software to see who your visitors are, where they are coming from, and exactly what they’re looking at when they are on your site<br />
  13. 13. Reason 4<br /><ul><li>The web is measurable</li></ul>Use traffic analysis software to see who your visitors are, where they are coming from, and exactly what they’re looking at when they are on your site<br />No other medium offers this level of results based detail<br />
  14. 14. Reason 5<br /><ul><li>The web is improved communication</li></ul>Engage in direct conversations with your customers<br />
  15. 15. Reason 5<br /><ul><li>The web is improved communication</li></ul>Engage in direct conversations with your customers<br />Develop a stronger, more loyal following with your customers<br />
  16. 16. Reason 6<br /><ul><li>The web is expected</li></ul>Every year more and more customers shop for something online<br />
  17. 17. Reason 6<br /><ul><li>The web is expected</li></ul>Every year more and more customers shop for something online<br />Not having a website in this day and age is akin to saying “Oh, I don’t have a phone, fax, or email address”<br />
  18. 18. Reason 7<br /><ul><li>The web reduces customer service costs</li></ul>How much time and money do you spend answering repetitive questions?<br />
  19. 19. Reason 7<br /><ul><li>The web reduces customer service costs</li></ul>How much time and money do you spend answering repetitive questions?<br />A website can answer these questions better, and in more detail, over and over again for almost no cost<br />
  20. 20. Reason 8<br /><ul><li>The web improves systems</li></ul>Downloadable forms you can type into, internal and external communication, streamlining payments and billing<br />
  21. 21. Reason 8<br /><ul><li>The web improves systems</li></ul>Downloadable forms you can type into, internal and external communication, streamlining payments and billing<br />The web costs less than paper mailing and paying someone to answer phone calls<br />
  22. 22. Reason 9<br /><ul><li>The web builds brand awareness</li></ul>Using the web you can join and engage the world-wide community<br />
  23. 23. Reason 9<br /><ul><li>The web builds brand awareness</li></ul>Using the web you can join and engage the world-wide community<br />Regardless of if you have a website or not, people use the web to talk about products and services<br />
  24. 24. Reason 10<br /><ul><li>The web is global</li></ul>You can sell your product or service to your local community or to the world from your website<br />
  25. 25. Reason 10<br /><ul><li>The web is global</li></ul>You can sell your product or service to your local community or to the world from your website<br />The web is an ideal platform for exporters<br />
  26. 26. Reason 11<br /><ul><li>The web works while you sleep</li></ul>The web is on 24 hours a day, 7 days a week, 365 days a year<br />
  27. 27. Reason 11<br /><ul><li>The web works while you sleep</li></ul>The web is on 24 hours a day, 7 days a week, 365 days a year<br />Your business is more than likely not open 24 / 7 365<br />
  28. 28. Reason 11<br /><ul><li>The web works while you sleep</li></ul>The web is on 24 hours a day, 7 days a week, 365 days a year<br />Your business is more than likely not open 24 / 7 365<br />Why should you be limited to only do business during “normal business” hours?<br />
  29. 29. Reason 12<br /><ul><li>The web is faster</li></ul>Traditional advertising and direct mail are slow, costly, and indirect ways of communicating with your customers<br />
  30. 30. Reason 12<br /><ul><li>The web is faster</li></ul>Traditional advertising and direct mail are slow, costly, and indirect ways of communicating with your customers<br />Using blogs, newsletters, email campaigns and other social media is almost instantaneous communication with your customers<br />
  31. 31. Reason 13<br /><ul><li>Your competition is already here</li></ul>Why should your competition have the advantage?<br />
  32. 32. Reason 13<br /><ul><li>Your competition is already here</li></ul>Why should your competition have the advantage?<br />They already have a website even if you don’t<br />
  33. 33. Reason 13<br /><ul><li>Your competition is already here</li></ul>Why should your competition have the advantage?<br />They already have a website even if you don’t<br />Isn’t it time you embraced the web?<br />
  34. 34. The End<br />Questions?<br />
  35. 35. Resources<br />Associated Costs<br />Domain Name - $35 Annually from reputable Registrar<br />Web Site Hosting – as little as $6 / month on a year contract<br />Bandwidth Charges – Monthly, when you exceed your established bandwidth limit<br />Graphic Design - $350 – 500 one time deal<br />
  36. 36. Resources<br />Reputable Registrars<br />Network Solutions - http://www.networksolutions.com/<br />Register.com – http://www.register.com<br />
  37. 37. Resources<br />Graphic Design<br />99 Designs - http://99designs.com/<br />
  38. 38. Contact<br />Phone:<br />715.340.4154<br />Email:<br />info@fossilfoundry.com<br />Twitter:<br />@FossilDesigns<br />LinkedIn:<br />http://www.linkedin.com/in/jeffreygrantallen<br />

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