How do APAC search engines compare to Google?
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How do APAC search engines compare to Google?

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From our Going Global in 2014 Event - Looking at the 4 important search engines in the APAC region - Baidu, Naver, Yahoo, Google.

From our Going Global in 2014 Event - Looking at the 4 important search engines in the APAC region - Baidu, Naver, Yahoo, Google.

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    How do APAC search engines compare to Google? How do APAC search engines compare to Google? Presentation Transcript

    • How do APAC search engines compare to Google? Crystal Froud crystal.froud@locaria.com
    • Going Global in 2014: APAC Search Marketing Agenda ⁄  Market Share ⁄  Baidu ⁄  Naver ⁄  Yahoo ⁄  Summary
    • Search Market Share
    • Going Global in 2014: APAC Search Marketing 4 Market Share: China 63.16% 18.23% 10.35% 2.88% ⁄  Baidu dominates the search market in China ⁄  360 new rising search engines ⁄  Sogou has a smaller search engine share with low CVR ⁄  Google has less than 3% of the market share in China The best engine to target overseas Chinese speakers with strong CVR especially for international businesses
    • Going Global in 2014: APAC Search Marketing 5 Market Share: South Korea 69% 15% 9% 7% ⁄  3 major search websites, Naver, Daum and Nate, are the primary web portals that provide web search, e-mail, news and online communities ⁄  Naver is the dominant, followed by Daum and Nate ⁄  Daum and Nate share search advertising platforms ⁄  Google has less than 10% of the market share in South Korea
    • Going Global in 2014: APAC Search Marketing 6 Market Share: Japan 34.90% 55.10% ⁄  Google dominates the search engine landscape in Japan, however Yahoo! Japan holds a significant share
    • Going Global in 2014: APAC Search Marketing 7 Market Share: Hong Kong 65% 33% ⁄  Search engine share is split between Google and Yahoo!, and Google claims the majority share in Hong Kong.
    • Going Global in 2014: APAC Search Marketing 8 Market Share: Taiwan 34% 65% ⁄  The search landscape is dominated by Yahoo! Taiwan ⁄  Google competes with a large share
    • Baidu
    • Going Global in 2014: APAC Search Marketing 10 Brand Terms Brand Zone PPC Where is the value of Brand Zone? 1.  Outstanding ads on the top of Baidu Search Result Page 2.  Push down PPC ads of other resellers 3.  Easy to adjust ad content and brand image 4.  Strong CTR
    • Going Global in 2014: APAC Search Marketing 11 Generic Terms Trigger Keywords: ⁄  Industry generic terms ⁄  Product terms ⁄  Event / topic terms Main IMG Floating Video Banner A luxury way to bid on generics with full consumer attention. Suitable for fashion and travel products. Multiple Links
    • Going Global in 2014: APAC Search Marketing 12 Baidu Rebate Rebate contract (1 year) Brand Zone Discount Condition: Agency discount: 50% off 1.  Minimum spend of 1 million CNY A year contract: additional 10% off 2.  Pay 10% deposit up-front 3.  Registered as a KA account Overview ⁄  Get involved with quote with Baidu Rebate Level: ⁄  Plan ahead on yearly budget By 100, get 5 free = (4.76% off) ⁄  Be aware of all discounts
    • Naver
    • Going Global in 2014: APAC Search Marketing 14 Naver SERPs Brand Search Rotation PPC Ads JisikIN (Knowledge search) Blog or Cafe Site
    • Going Global in 2014: APAC Search Marketing 15 Naver Blog SEO Effect SEO friendly Title [Main Keyword] + Main Subject + Supporting Word + Additional Word 5 – 10 Image / video Insertion SEO friendly Content Visible in 4 Major Search Engines Full Tracking Available Site   Blog  registered   as  Homepage   Blog   Register Blog and Website greater visibility
    • Yahoo!
    • Going Global in 2014: APAC Search Marketing Yahoo! Ad Copy CN à 37 letters Locaria  -­‐  Locaria.com   www.Locaria.com   立即體驗Locaria全方位行銷管理網站本地化服務, 完美符合目標市場需求! JP à 32 letters ローカリア 公式サイト–  Locaria.com www.Locaria.com   ローカリアは英国の翻訳会社です。経験と技術を使い仕事をお手伝い!   EN à 38 letters Locaria  -­‐  Locaria.com   www.Locaria.com   The  UK  Leading  Localisa6on  Company!   By using English ad copies on Yahoo, advertisers can only show a very short ad 17
    • In Summary ⁄  Cover important search engines ⁄  Test all search activities ⁄  Understand pricing and discount structure on Baidu ⁄  Ensure understanding of the search engine policies
    • Thank You. For more information or if you have any questions, please contact us. Contact crystal.froud@locaria