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Facebook graph search

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Slides from the recent Facebook Graph Search event and the Impact on Search and Social hosted by Forward3D. …

Slides from the recent Facebook Graph Search event and the Impact on Search and Social hosted by Forward3D.

If you would like anymore information about this event please contact amanda.ashworth@forward3d.co.uk

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  • Graphsearch - Facebook and privacy
  • Married People who use bang with friends
  • Spouses of Married People who use bang with friends
  • Places that Married People who use bang with friends work.
  • Transcript

    • 1. Facebook Graph Search – The Impact on Search and Social Dan Cohen VP of Search and Social Media dan.cohen@forward.co.uk @danc0hen +44 07808 639570 March 5, 2013
    • 2. Tonight’s Event: PanelKaty Howell Jeremy Waite Jim Ray James WhatleyCEO of Head of Head of SEOImmediate Social Engineering Head ofFuture Strategy at at Forward3D Social Media Adobe EMEA at Ogilvy Soho Square
    • 3. Facebook and privacy • Access to our personal information • Details about our work and home life • App makers can be anyone
    • 4. Is Facebook dangerous?
    • 5. Is Facebook dangerous? http://actualfacebookgraphsearches.tumblr.com/
    • 6. Married People who use bang with friends
    • 7. Spouses of Married People who use bang with friends
    • 8. Places that Married People who use bang with friends work
    • 9. Facebook activity log
    • 10. Facebook activity log
    • 11. Is Facebook dangerous?
    • 12. How people spend their time online
    • 13. Is Facebook dangerous?
    • 14. Where is Facebook more dominant?
    • 15. Why do I just put all my media budget intoFacebook bidable?
    • 16. SEO IS DEAD
    • 17. Facebook Graph Search and Bing Did bing just get far more important?
    • 18. Facebook Graph Search Layout Search bar Powered by Bing Related Searches Web Results Local Search Results
    • 19. Facebook vs Bing Similarities Related Searches Web Results Local Results
    • 20. Local Result Comparison Facebook Local Results Bing Local Results32% 68%
    • 21. Bars in London Facebook GroupBing Local Results No Bing Local Results
    • 22. Rank Comparison Different 38% Same62%
    • 23. 5 SEO tips for graph search1. Let Bing know that you exist!2. Claim your listing in Bing Local3. Add location data to your Facebook Page or else4. Aim to be #1 on your head terms and related searches5. Build citations to cement local ranks
    • 24. ThanksJames Ray | Head of SEO Engineering | jim@forward.co.uk | @mycult
    • 25. Cat Picture

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