18 exceptional ways to make your e commerce website seo friendly
18 Exceptional Ways to make your eCommerce Website SEO Friendly
It’s time to take on something brilliant and dynamic for eCommerce owners,
particularly if they are looking to make their eCommerce business on the top of the
search engine. Running a booming eCommerce business in this competitive market is
not as easy as it sounds; owners need to use up their precious time on researching
perfect solutions that make their eCommerce site successful. With such high
completion in the market, it becomes essential for business owners to make their
eCommerce websites SEO friendly so that they always stay ahead on the web.
However, owners would find a range of solutions to take on, but it is vital for them to
adopt such solutions that work well for their eCommerce site. When it comes to make
your eCommerce website highly flexible and interactive, you must look for some SEO
friendly features to make your e-store thriving. Regardless of whether you are running
a small online store or a complete shopping mall, you need to consider the SEO
friendly features that are listed below.
1. Choose Brand Domain Name:
When it’s time to select a domain name for your site, you must decide a brand domain
name so that your customers can easily find you on the web. Many owners select
keyword based domains, which are not as effective as you think. They want to select a
brand domain name, because their decision affects their search engine ranking. It
used to be that keyword based domain names quickly got ranking in the popular
search engines, but after Google’s EMD updates, it’s simply not feasible anymore.
2. Domain Hosting:
Domain hosting is also a vital point when it comes to build an SEO friendly
eCommerce site, as you need to ensure that your domain does not expire in small time
period. Such types of domains are not considered as very reliable. Opt for long-term
based domain hosting. Getting a targeted domain extension is a good idea. For
instance, if you want to target your website in UK, then you should use the co.uk
3. SEO-friendly URLs:
It is significant for eCommerce owners to have an eCommerce site that supports
stagnant and keyword-rich URLs, as it influences their website’s search engine
results. Those URLs can be tailored for better SEO and brand identification.
4. 301 Redirects:
It is imperative for you to make your eCommerce site 301 redirects; however, there are
many eCommerce websites that are varying and deleting their pages. 301 redirects let
you to redirect your patrons to new page. In short, we can say that 301 redirect is a
permanent redirect from one URL to the other. This will make sure that you will not
lose link juice and visitors from deleted pages.
Canonicalization refers to those web pages that can be easily loaded from various
URLs without creating a duplicate content error. It is a common problem, particularly
when multiple pages have the same content, but different URLs. This is what Google
considers as duplicate content.
Canonicalization precisely indexes and rank content which can be easily viewed with
the help of different URLs.
Here are some examples:
With the help of <link rel=”canonical” href=”" />, you can easily tell Google which URL
is your chief URL. Through this concept, you can easily shun duplicate content issues
and get link juice to your main URL. It is important that your e-Commerce site makes
use of canonicalization, especially if any of your pages have same content.
SiteMap.xml plays a major role in making your website crawlable. It is the complete
list of pages on your site. It is one of the easiest ways to give search engines
information about pages of your site. Mostly, there are two types of sitemaps, such as
sitemap.xml and sitemap.html.
Sitemap.xml is for search engines, while sitemap.html is for users to get information
about your site’s pages. Through sitemap.xml, you can help Google and other search
engines to read, crawl and index your website easily without any obstacles. It is also
useful for you to crawl your new pages at once.
Through robots.txt, you can easily state the URLs and directories of your website that
you do not want that robots to crawl. Make use of this tag to keep some important and
sensitive information private.
8. W3c Validation
W3c validator is one such validator that tests the markup validity of website pages and
shows you all the errors your website has. By clearing the errors and mistakes, it will
be simple for search engines to crawl you site.
9. Google Webmaster Tools authentication:
By using Google Webmaster tools, you will obtain a code to confirm your website with
Google. These tools aid you to find malware and errors in your site and aid you solve
these errors. Google lets us use this service for free.
10. Site Speed
Site speed means how much time your website is taking to open. It is highly important
for you that your website has very high speed. as it is a must that your site can be
quickly and easily accessed by your customers. Websites that are taking too much
time to open will have an effect on your visitors’ experience.
Site speed affects everything like visitors, visitors’ experience, duration of time spent
on your site, ranking, and etc. You can definitely increase speed of your site by
11. Meta Tags (Title and Description) attractive and example from image…
Meta Tags are a significant part of your website that gives information to the search
engines about your site. Through these Tags, eCommerce owners can easily give entire
information to their patrons about their products. eCommerce owners can add Meta
Tags to the <head> section of their HTML page and make it easy for search engines to
understand their site. It’s important to make attractive meta tags and titles that grab
the interest of their users.
12. Heading Tag (H1, H2, H3 etc)
Headings tags are very important for your website as these H tags are employed to give
the page structure of what the page is about. Through heading tags in your website, it
becomes simple for search engine, as well as for your visitors, to make out that what
the page is about.
By using such headings on your page, your visitors and search engine will
comprehend the pages of your site in a better manner. This will help to improve your
ranking in the SERPs (Search Engine Result Pages).
13. Image Alt Tag
We all are using different images in our website, so it is essential for us to include an
ALT tag within the IMG tag so that the image gives a clear text alternative of the
picture for screen reader users. It is also vital to show search engine that what this
image is about. If you do not use Image Alt Tag, it will be hard for search engines to
comprehend your images.
14. Product Page & Content Optimization:
Content plays a very important role. Search engines are considering your site’s
relevancy and significance based on both Meta tags as well as content. There are
various points that you need to consider in order to optimize your content and pages
Price: To greatly optimize the page of your eCommerce site, ensure to mention price
on the product page so that your customers can easily get price information.
Content: To optimize the product page as well as content of your site, provide
accurate and perfect content on your site and product page. (Like details, product
reviews and overview about the product.)
Related Products: Offering related products on the product page is a great idea for
you as your customers can look at your other products. Who knows, they may like
them and decide purchase.
Bold Keywords: Bolding keyword is extremely important as it shows search engines
that particular keywords are more significant for you.
LSI: LSI stands for Latent Semantic Indexing and it decides the words, sentences and
phrases that are related in the content of a document. Search engines are using LSI as
search analysis. Here’s an example: if you are searching for the term badminton,
search engines must choose which websites and documents are more relevant to your
term and display them in the search results.
15. Search engine Friendly Navigation Structure:
To make your eCommerce website SEO friendly, it is imperative that your site has a
search-engine friendly navigation structure so that your patrons will find it easy to
navigate to different pages of your site. Navigation structure is highly important part of
the search engine optimization process. If you have an easy navigation structure,
search engines find it easy to index all your web pages. ECommerce merchants must
give importance to the logo, sitemap, avoid image links, exceptional site navigation
16. Schema.org Markup:
Schema.org gives a comprehensive set of schemas such as HTML tags and more that
webmasters can easily use to markup their pages in ways that are recognized by major
and popular search providers. Search engines like Google, Yahoo!, Bing and more are
relying on this mark up in order to boost the display of search results. However,
Schema.org makes it easy for search engines to make out two different pages with
Through schema.org, websites can give their customers huge information like rates,
price information, product overview, author mark detail and more. But ratings, price
details and product information help customers find the details of the products and
other stuff before visiting that page.
17. Social Sharing Buttons:
For eCommerce merchants, it is highly significant to have social sharing buttons on
their website so that their customers can share your product and services with their
Ensure to have those social sharing buttons in an ideal place on your site so that your
visitors and potential customers find it easy to share information with their friends
and other people. Twitter’s Tweet buttons and Facebook’s like button have gained
huge popularity in the market. Use social sharing buttons on your website to improve
18. Google Analytics to Track:
For monitoring and tracking your website’s effectiveness, Google Analytics can be a
useful tool that works remarkably well. It doesn’t matter whether you have a big or a
small business, Google Analytics is very useful, as it offers statistics on the number of
visitors to your site. You can also get full information about the number of visitors,
information related to page views and more. The best thing about this tool is that it’s
completely free of charge and works really well for small and big companies.
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