Title slideThe Next Communication Channel:Virtual Business Cards and Mobile Listings
Smartphones 64% of 25-35 year olds owna smartphone1 in 4 mobile subscribersover the age of 55owns a smartphoneThe SMS tex...
91% of all U.S….Citizens have their mobiledevice within reach 24/795% of smartphoneusers looked up localinformation, & oft...
Virtual Business Cards or V-CardsThe V-Card ProgramMy COI (Circle of Influence) ManagerHere is my card.(Hope you don’t thr...
Send Personalized Text Messages To The MobilePhones of Your ContactsText Messages Have Greater Open and Response Rates
Lead Generating Yard SignsHow Does It Work?Prospect seesyour sign andeither scans orsends a textmessageProspectinstantly r...
Virtual Flyers = Lead GeneratorsMove the Sign to aNew Listing WhenSoldMove the Sign to aNew Listing WhenSoldEnter Photos& ...
Mobile Kiosk – Building DatabasesRealtors Do Showsand Live Events toMeet NewProspectsUse your pad as a Kioskwhere prospect...
An App For Every Realtor• Create top of mindawareness by being seenon their phone every day– Listings– OpenHouses– Interac...
What’s Your Return On Investment?Just listed:3 bed, 2 bathhome w/tonsof upgrades.See it herehttp://bit.lyreply STOP2endGet...
More Economical Than Business Cards & FlyersAnd a Lot More Effective!Monthly Price* # Texts Included # of ListingsStarter ...
TextTo: 72727Message: rondaP. 423.521.0565www.fortunemkt.com or info@fortunemkt.com
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Mobile Marketing for Real Estate

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Add a mobile component to your marketing mix!

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Mobile Marketing for Real Estate

  1. 1. Title slideThe Next Communication Channel:Virtual Business Cards and Mobile Listings
  2. 2. Smartphones 64% of 25-35 year olds owna smartphone1 in 4 mobile subscribersover the age of 55owns a smartphoneThe SMS textmessaging market isexpected to grow from$150 billion in 2009to $223 billion bythe end of 201490minutesTime it takes the averageperson to respond to an email.Time it takes theaverage personto respond to atext message:Source: mannixmarketing.comSource: CTIA.orgSource: Portio Research= 90SECONDS.
  3. 3. 91% of all U.S….Citizens have their mobiledevice within reach 24/795% of smartphoneusers looked up localinformation, & ofthose, 61% called &59% visited thebusiness.Source: Morgan StanleySource: Google IPSOSMobile builds databases forfuture marketing&Creates a two-waycommunication channelThe majority of 25-34 year olds now own smartphones (64% and53% respectively)Source: Borrell AssociatesSource: Nielsen
  4. 4. Virtual Business Cards or V-CardsThe V-Card ProgramMy COI (Circle of Influence) ManagerHere is my card.(Hope you don’t throw it in the trash)I use Virtual Business Cards!We care about theenvironment.Text vRonda to 72727Every day Realtors connect withpeople that are future home buyersand sellers.Goals:• Get the prospects information• Follow up with emails and calls• Drive prospects to your website andpagesWhen your prospects text in, they are automatically enteredinto your mobile database. Then a two-way dialogue can begin.To: 72727Msg: vRonda
  5. 5. Send Personalized Text Messages To The MobilePhones of Your ContactsText Messages Have Greater Open and Response Rates
  6. 6. Lead Generating Yard SignsHow Does It Work?Prospect seesyour sign andeither scans orsends a textmessageProspectinstantly receivesa message with alink to all of yourlistings, includingphotos, videosand info aboutthe propertyRealtor receivesan instant textmessage with thephone number ofthe prospect andwhich propertythey are engagedwith
  7. 7. Virtual Flyers = Lead GeneratorsMove the Sign to aNew Listing WhenSoldMove the Sign to aNew Listing WhenSoldEnter Photos& InformationOnceEnter Photos& InformationOnceDirectlyConnected tothe MLSDirectlyConnected tothe MLSNo MoreExpensiveColor PrintingNo MoreExpensiveColor PrintingNo More Old QRCodes FloatingAroundTo ConfusePeopleNo More Old QRCodes FloatingAroundTo ConfusePeopleNo MoreEmpty FlyerBoxesNo MoreEmpty FlyerBoxes
  8. 8. Mobile Kiosk – Building DatabasesRealtors Do Showsand Live Events toMeet NewProspectsUse your pad as a Kioskwhere prospects can fillout their info and it goesdirectly into your back office,no data entry needed!Build YourDatabaseBuild YourDatabaseRunContestsRunContestsPut YourAppDirectly OnTheir PhonePut YourAppDirectly OnTheir Phone Before you havepacked up your 1stmessagehas gone out!Before you havepacked up your 1stmessagehas gone out!
  9. 9. An App For Every Realtor• Create top of mindawareness by being seenon their phone every day– Listings– OpenHouses– InteractiveMaps– Contact Info– Photos & videos
  10. 10. What’s Your Return On Investment?Just listed:3 bed, 2 bathhome w/tonsof upgrades.See it herehttp://bit.lyreply STOP2endGet startedwith a $25 permonth mobilereal estatepackageSend 1-2texts permonth toyourgrowingdatabaseShowmoreoftenClosemoredeals!Honey, let’s goand take alook . . .Honey, let’s goand take alook . . .$25 per monthx12 months=$300 per yearWhat would yourROI be if you soldjust one morelisting this year?
  11. 11. More Economical Than Business Cards & FlyersAnd a Lot More Effective!Monthly Price* # Texts Included # of ListingsStarter $24.99 250 5Basic $34.99 500 10Advanced $79.99 1,500 20Gold $249.00 5,500 100Platinum $499.00 12,000 250All ProgramsInclude:All ProgramsInclude:PersonalizedMobile SiteWith ListingsPersonalizedMobile SiteWith Listings*One-Time, non-commissionable set-up fee applies which covers printing and delivery of yard signageAsk AboutRevenue StreamsFor YourOrganizationAsk AboutRevenue StreamsFor YourOrganizationVirtualBusinessCardVirtualBusinessCardRealtorAppRealtorAppMobileKioskMobileKiosk
  12. 12. TextTo: 72727Message: rondaP. 423.521.0565www.fortunemkt.com or info@fortunemkt.com

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