Experts predict that EMV adoption in the US will set off a tsunami of card not present fraud. Are you leveraging everything you've got in preparation for the oncoming threat?
Find out in this Practical Guide.
5. NOT REALLY.
1 Being a fraudster is profession.
EMV won’t make them disappear 2
Fraudsters look for the weakest link;
EMV doesn’t protect Card Not
Present Transactions
4 E-commerce will continue
to grow3
EMV migration will cause
organizations to be slower and less
efficient than before
5 Crime as a service: even fraudsters with low technical abilities can commit
fraud online, lower barriers to entry
6. FRAUD TO SPIKE 40-50%
In the 2 years following EMV migration
Research
14. FRAUD IS CHANGING
So should your fraud prevention
3 Fraudsters are quick and agile, methods that
used to be the holy grail of fraud prevention
can no longer get the job done
Traditional Practices are no longer enough
1 Dark-net Marketplaces enable a sophisticated
fraud ecosystem
Crime as a Service
5 Wherever there’s internet, there’s the
opportunity for CNP fraud
Fraud is Global
4 After Silk Road’s demise, fraudsters have
become vigilant about operation security
Fraudsters Are Paranoid
2 2014’s massive data breaches flooded the
market with high quality cards
Abundance of Stolen Data
6 Hardware is cheaper than ever, so fraudsters
can burn through it & never look back
Hardware is Commoditized
16. 81%
of merchants
review orders manually
52%
of fraud budget is used for
manual reviews
MANUAL REVIEWS
20+ MIN
Per a manual review, for over
20% of merchants
Source: Cybersource Online Fraud Report
17. Nuances and patterns extracted from a user’s online behavior
enables comparing and benchmarking against expected behaviors,
adding a whole new dimension of knowledge.
BEHAVIORAL ANALYSIS
Automating manual reviews
Predicting people is not like predicting the weather
19. FALSE POSITIVES
| Definition |False Positives
A "false positive,"... arises
when fraud detection software
blocks your card because the card has been identified as
the vehicle of potentially fraudulent activity when it isn’t
~ Tech Republic
20. FALSE POSITIVES
$40 BILLION
lost every year due to unnecessary red flags
and transaction blocks
Source: Trust Insight, Measuring Consumer Attitude on CNP Credit Card Declines Report
21. FALSE POSITIVES
Source: Cybersource Online Fraud Management Benchmark Study (N. American edition, published 2015), Ethoca research 2015
OVER 70%
of merchants believe that
UP TO 10%
of rejected orders are actually valid
BUT THE ACTUAL RATE IS ESTIMATED AT ABOVE 40%!
22. FALSE POSITIVES
NEARLY 20%
of consumers who experienced a fraud-related decline
had no future spend 6 months after the decline event
Source: Trust Insight, Measuring Consumer Attitude on CNP Credit Card Declines Report
23. FALSE POSITIVES - CAUSES
§ Processor rules and red flags
§ Tools that require hard coding
§ Outdated rules
§ Manual reviews: bias
30. EXPERT KNOWLEDGE
Interdependencies: What do the data points tell us?
Platinum+
Credit Card Type
San Jose, US
Billing Neighborhood
Mexico (very low income)
Shipping Neighborhood
$200, $90, $80
Past Purchase Amounts
$10,000
Current Purchase Amount
Spanish
Browsing Language
Wireless Network
IP Type
31. Platinum+
Credit Card Type
San Jose, US
Billing Neighborhood
Mexico (very low income)
Shipping Neighborhood
$200, $90, $80
Past Purchase Amounts
$10,000
Current Purchase Amount
Spanish
Browsing Language
Wireless Network
IP Type
EXPERT KNOWLEDGE
Stories Model: Mexican National Holiday Sale
Immigrant shipping to family
33. UNCOVER THE FRAUDSTER SOCIAL GRAPH
Verification and authentication of a single transaction and blacklists that are based
on IP match and email match provide a very narrow view
Similarities and proximities reveal beyond the transaction
34.
35. 1. KNOW YOUR FRAUDSTER
2. AUTOMATE
3. DON’T PANIC
4. HUMAN BASED MACHINE LEARNING
5. SMART LINKING
RECAP: WHAT TO DO