Loreal imp(1)

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Loreal imp(1)

  1. 1. L'Oreal<br />India <br />Loading<br />
  2. 2. Multi national company<br />Head office <br />
  3. 3. History<br />
  4. 4. Company Overview<br />
  5. 5. Our brand’s<br />BECAUSE YOU'RE WORTH IT<br />
  6. 6. Segmentation of L’Oreal<br />Psychographic Segmentation<br />Age Segmentation<br /> Segmentation<br />Benefits Segmentation<br />Income Segmentation<br />Gender Segmentation<br />
  7. 7. Goals of L’Oreal in India<br /><ul><li> Capture the market share
  8. 8. Providing higher quality products
  9. 9. Penetrate the lower income market</li></li></ul><li>Competitors in Indian market <br />
  10. 10. Product life cycle<br />Development <br />Growth <br />Introduction <br />Maturity <br />Decline <br />
  11. 11. Market share of L’Oreal<br />Other brand’s<br />59%<br />L'Oreal41%Hair colour 20%Skincare 6.5%Shampoo 4.6% <br />
  12. 12. Brand ambassadors<br />
  13. 13. Games by L'Oreal<br />
  14. 14. SWOT Analysis<br /><ul><li>Strong and Focused Brand </li></ul> Portfolio <br /><ul><li>Presence in Emerging </li></ul> Markets <br /><ul><li>Strong R&D Capability
  15. 15. Competition from Private Labels
  16. 16. Price Competition among </li></ul> Branded Manufacturers <br /><ul><li>Dependence on Western </li></ul> European Markets <br /><ul><li>Late Entry
  17. 17. M&A Opportunities
  18. 18. Growth in Adjacent categories</li></li></ul><li>credits<br /> Credits<br />AshwiniPrabhu<br /> Forum Chheda<br />NinadLele<br />YashDave<br />Bibliology<br /> www.loreal.co.in<br /> Thank you<br />

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