Loreal imp(1)
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Loreal imp(1)

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    Loreal imp(1) Loreal imp(1) Presentation Transcript

    • L'Oreal
      India
      Loading
    • Multi national company
      Head office
    • History
    • Company Overview
    • Our brand’s
      BECAUSE YOU'RE WORTH IT
    • Segmentation of L’Oreal
      Psychographic Segmentation
      Age Segmentation
      Segmentation
      Benefits Segmentation
      Income Segmentation
      Gender Segmentation
    • Goals of L’Oreal in India
      • Capture the market share
      • Providing higher quality products
      • Penetrate the lower income market
    • Competitors in Indian market
    • Product life cycle
      Development
      Growth
      Introduction
      Maturity
      Decline
    • Market share of L’Oreal
      Other brand’s
      59%
      L'Oreal41%Hair colour 20%Skincare 6.5%Shampoo 4.6%
    • Brand ambassadors
    • Games by L'Oreal
    • SWOT Analysis
      • Strong and Focused Brand
      Portfolio
      • Presence in Emerging
      Markets
      • Strong R&D Capability
      • Competition from Private Labels
      • Price Competition among
      Branded Manufacturers
      • Dependence on Western
      European Markets
      • Late Entry
      • M&A Opportunities
      • Growth in Adjacent categories
    • credits
      Credits
      AshwiniPrabhu
      Forum Chheda
      NinadLele
      YashDave
      Bibliology
      www.loreal.co.in
      Thank you