Loreal imp(1)
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Loreal imp(1)

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Loreal imp(1) Loreal imp(1) Presentation Transcript

  • L'Oreal
    India
    Loading
  • Multi national company
    Head office
  • History
  • Company Overview
  • Our brand’s
    BECAUSE YOU'RE WORTH IT
  • Segmentation of L’Oreal
    Psychographic Segmentation
    Age Segmentation
    Segmentation
    Benefits Segmentation
    Income Segmentation
    Gender Segmentation
  • Goals of L’Oreal in India
    • Capture the market share
    • Providing higher quality products
    • Penetrate the lower income market
  • Competitors in Indian market
  • Product life cycle
    Development
    Growth
    Introduction
    Maturity
    Decline
  • Market share of L’Oreal
    Other brand’s
    59%
    L'Oreal41%Hair colour 20%Skincare 6.5%Shampoo 4.6%
  • Brand ambassadors
  • Games by L'Oreal
  • SWOT Analysis
    • Strong and Focused Brand
    Portfolio
    • Presence in Emerging
    Markets
    • Strong R&D Capability
    • Competition from Private Labels
    • Price Competition among
    Branded Manufacturers
    • Dependence on Western
    European Markets
    • Late Entry
    • M&A Opportunities
    • Growth in Adjacent categories
  • credits
    Credits
    AshwiniPrabhu
    Forum Chheda
    NinadLele
    YashDave
    Bibliology
    www.loreal.co.in
    Thank you