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Website Optimization & Performance Clinic: Formic Media Seminar Series
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Website Optimization & Performance Clinic: Formic Media Seminar Series

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Frustrated that your business's website is always below your competitors in search rankings? Not sure what else you can do to your website to improve your rankings? This presentation illustrates......

Frustrated that your business's website is always below your competitors in search rankings? Not sure what else you can do to your website to improve your rankings? This presentation illustrates what can be changed on your website to improve visibility, usability and conversions.

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  • 1. Website Review ClinicFormic Media Seminar
    Presented by:
    Formic Media, Inc.
    www.formicmedia.com/seminars
  • 2. Website Clinic
    What to look for when conducting a website review
  • 3. Web Development Checklist
    Key design elements of an effective website:
    • Visual Hierarchy
    • 4. Content Hierarchy
    • 5. Clear Navigation
    • 6. Call to Action
    • 7. Dedicated Contact Us Form
    • 8. Visually Appealing
  • Website SEO Checklist
    Essential elements every website should have:
    • Major Page Elements
    • 9. Optimized Title/Meta Tags
    • 10. Header Tags (h1, h2, h3)
    • 11. Optimized content
    • 12. Optimized anchor text
    • 13. Optimized Alt text
    • 14. Optimized URL's
    • 15. Navigational Elements
    • 16. Breadcrumb navigation
    • 17. Text navigation
    • 18. Site search
    • 19. HTML Sitemap
  • Website SEO Checklist
    Additional recommended website elements:
    • Performance
    • 20. Page Speed
    • 21. Avoid Flash elements
    • 22. Table/Frame Free layout
    • 23. XML Sitemap
    • 24. Canonicalized URL’s
    • 25. Robots.txt
    • 26. Sitemap auto discovery
    • 27. External links opening in a new window
    • 28. Custom 404 Error Page
  • Resources
    Recommended resources:
    • Web Developer Toolbar (Firefox extension)
    • 29. Google Webmaster Tools
    • 30. W3C Schools
    • 31. Google, Yahoo & Bing Webmaster Guidelines
    • 32. UseIt.com
    • 33. AnvilMediaInc.com
  • Q & A
    Next seminar:7.14: SEO Fundamentals
    Presented by:
    Formic Media, Inc.
    www.formicmedia.com/seminars
  • 34. Next Formic Media Seminar
    7.14: SEO Fundamentals
    Frustrated that your small business website is always below your competitors’ in search rankings? Not sure what else you can do to your website to improve your online visibility? Join us for our next free small business seminar where we will outline the fundamentals of an effective search engine optimization (SEO) strategy for your website. The Formic team will cover fundamentals including content, code and credibility, including case studies and recommended resources. You will leave with specific strategies and tactics you can implement to boost your visibility for target search terms.