Website Review ClinicFormic Media Seminar<br />Presented by:<br />Formic Media, Inc.<br />www.formicmedia.com/seminars<br />
Website Clinic<br />What to look for when conducting a website review<br />
Web Development Checklist<br />Key design elements of an effective website:<br /><ul><li>Visual Hierarchy
Content Hierarchy
Clear Navigation
Call to Action
Dedicated Contact Us Form
Visually Appealing</li></li></ul><li>Website SEO Checklist<br />Essential elements every website should have:<br /><ul><li...
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Website Optimization & Performance Clinic: Formic Media Seminar Series

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Frustrated that your business's website is always below your competitors in search rankings? Not sure what else you can do to your website to improve your rankings? This presentation illustrates what can be changed on your website to improve visibility, usability and conversions.

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Transcript of "Website Optimization & Performance Clinic: Formic Media Seminar Series"

  1. 1. Website Review ClinicFormic Media Seminar<br />Presented by:<br />Formic Media, Inc.<br />www.formicmedia.com/seminars<br />
  2. 2. Website Clinic<br />What to look for when conducting a website review<br />
  3. 3. Web Development Checklist<br />Key design elements of an effective website:<br /><ul><li>Visual Hierarchy
  4. 4. Content Hierarchy
  5. 5. Clear Navigation
  6. 6. Call to Action
  7. 7. Dedicated Contact Us Form
  8. 8. Visually Appealing</li></li></ul><li>Website SEO Checklist<br />Essential elements every website should have:<br /><ul><li>Major Page Elements
  9. 9. Optimized Title/Meta Tags
  10. 10. Header Tags (h1, h2, h3)
  11. 11. Optimized content
  12. 12. Optimized anchor text
  13. 13. Optimized Alt text
  14. 14. Optimized URL's
  15. 15. Navigational Elements
  16. 16. Breadcrumb navigation
  17. 17. Text navigation
  18. 18. Site search
  19. 19. HTML Sitemap</li></li></ul><li>Website SEO Checklist<br />Additional recommended website elements:<br /><ul><li>Performance
  20. 20. Page Speed
  21. 21. Avoid Flash elements
  22. 22. Table/Frame Free layout
  23. 23. XML Sitemap
  24. 24. Canonicalized URL’s
  25. 25. Robots.txt
  26. 26. Sitemap auto discovery
  27. 27. External links opening in a new window
  28. 28. Custom 404 Error Page</li></li></ul><li>Resources<br />Recommended resources:<br /><ul><li>Web Developer Toolbar (Firefox extension)
  29. 29. Google Webmaster Tools
  30. 30. W3C Schools
  31. 31. Google, Yahoo & Bing Webmaster Guidelines
  32. 32. UseIt.com
  33. 33. AnvilMediaInc.com</li></li></ul><li>Q & A<br />Next seminar:7.14: SEO Fundamentals<br />Presented by:<br />Formic Media, Inc.<br />www.formicmedia.com/seminars<br />
  34. 34. Next Formic Media Seminar<br /> 7.14: SEO Fundamentals<br /> Frustrated that your small business website is always below your competitors’ in search rankings? Not sure what else you can do to your website to improve your online visibility? Join us for our next free small business seminar where we will outline the fundamentals of an effective search engine optimization (SEO) strategy for your website. The Formic team will cover fundamentals including content, code and credibility, including case studies and recommended resources. You will leave with specific strategies and tactics you can implement to boost your visibility for target search terms.<br />

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