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Lunch & Learn:The Evolution ofLocal SEO &Google+ LocalPresenter: Jason Donaldson & Alex PeerenboomDate:      July 11th, 20...
Formic Team            The Evolution of Local SEO & Google+ Local• Launched in 2008 to service small business &  partners•...
Agenda      The Evolution of Local SEO & Google+ Local• Local Search Overview• Top Factors Affecting Local Search• Google ...
Lunch & Learn   The Evolution of Local SEO & Google+ Local Local Search Overview
Local Search Overview                The Evolution of Local SEO & Google+ Local•   Why is Local SEO so important?    •   R...
Local Search Overview            The Evolution of Local SEO & Google+ Local5,259,600,000 searches per MONTH have local int...
Local Search Overview              The Evolution of Local SEO & Google+ Local•    So what, what does that mean for you?   ...
Local Search Overview            The Evolution of Local SEO & Google+ Local•    Requires a different mindset than traditio...
Local Search Overview             The Evolution of Local SEO & Google+ Local•    Traditional SEO     • Ranking algorithm c...
Local Search Overview   The Evolution of Local SEO & Google+ Local
Local Search Factors   The Evolution of Local SEO & Google+ LocalTop Factors Affecting Local Search
Local Search Factors                                   The Evolution of Local SEO & Google+ LocalThe David Mihm Survey“Par...
Local Search Factors                       The Evolution of Local SEO & Google+ Local        David Mihm, Local Search Rank...
Local Search Factors                       The Evolution of Local SEO & Google+ Local        David Mihm, Local Search Rank...
Local Search Factors                       The Evolution of Local SEO & Google+ Local        David Mihm, Local Search Rank...
Local Search Factors                       The Evolution of Local SEO & Google+ Local        David Mihm, Local Search Rank...
Local Search Factors                       The Evolution of Local SEO & Google+ Local        David Mihm, Local Search Rank...
Local Search Factors                       The Evolution of Local SEO & Google+ Local        David Mihm, Local Search Rank...
Local Search Factors                       The Evolution of Local SEO & Google+ Local        David Mihm, Local Search Rank...
Lunch & Learn   The Evolution of Local SEO & Google+ Local      Google+ Local
Lunch & Learn   The Evolution of Local SEO & Google+ Local
Lunch & Learn   The Evolution of Local SEO & Google+ Local
Lunch & Learn   The Evolution of Local SEO & Google+ Local
Lunch & Learn   The Evolution of Local SEO & Google+ Local
Lunch & Learn   The Evolution of Local SEO & Google+ Local
Lunch & Learn   The Evolution of Local SEO & Google+ Local
Lunch & Learn   The Evolution of Local SEO & Google+ Local
Lunch & Learn   The Evolution of Local SEO & Google+ Local
Lunch & Learn   The Evolution of Local SEO & Google+ Local
Lunch & Learn           The Evolution of Local SEO & Google+ LocalSo what’s changed?   •    Mostly on the consumer side: v...
Lunch & Learn   The Evolution of Local SEO & Google+ Local
Lunch & Learn   The Evolution of Local SEO & Google+ Local
Lunch & Learn   The Evolution of Local SEO & Google+ Local
Lunch & Learn   The Evolution of Local SEO & Google+ Local
Lunch & Learn   The Evolution of Local SEO & Google+ Local
Lunch & Learn             The Evolution of Local SEO & Google+ LocalWhat about citations?   •   Citations still matter!
Lunch & Learn        The Evolution of Local SEO & Google+ LocalWhat about business owners?  • Nothing has changed, yet.
Lunch & Learn       The Evolution of Local SEO & Google+ LocalWhat about Google+ Pages?
Lunch & Learn         The Evolution of Local SEO & Google+ LocalWhat about Google+ Pages?  •   Claim both, there will be o...
Lunch & Learn           The Evolution of Local SEO & Google+ LocalWhat’s in the Future?   •   Google+ is still growing   •...
What We Do                                 Local SEM Company for Small BusinessServicesSEARCH ENGINE OPTIMIZATION         ...
Lunch & Learn    The Evolution of Local SEO & Google+ Local            Thank you!Contact John McPhee for more information ...
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The Evolution of Local SEO & Google+Local

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Google officially announced its new product Google+ Local. Fully integrated with the Google+ platform, users can discover and share local business information from the people they trust.This presentation provides insights into how to claim/verify your listing, how to optimize your Google Place page, how to choose the right categories, tactics for obtaining customer reviews & inbound links and we’ll discuss the changes that Google+Local has brought to the Local SEO landscape.

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Transcript of "The Evolution of Local SEO & Google+Local"

  1. 1. Lunch & Learn:The Evolution ofLocal SEO &Google+ LocalPresenter: Jason Donaldson & Alex PeerenboomDate: July 11th, 2012Location: Formic Media
  2. 2. Formic Team The Evolution of Local SEO & Google+ Local• Launched in 2008 to service small business & partners• Specializes in search, social and website development• 100% of Account Team Google AdWords & Google Analytics Certified• 7 employees & 45+ clients• Strategic partnerships (SEMA, AlphaGraphics, etc.)• Focus on education via monthly Seminar Series
  3. 3. Agenda The Evolution of Local SEO & Google+ Local• Local Search Overview• Top Factors Affecting Local Search• Google and Local SEO (Google+ Local)• The Future of Local
  4. 4. Lunch & Learn The Evolution of Local SEO & Google+ Local Local Search Overview
  5. 5. Local Search Overview The Evolution of Local SEO & Google+ Local• Why is Local SEO so important? • Roughly 30% of all searches have local intent (don’t believe the often cited 20%) • Google says 40% of mobile searches have Local Intent; Microsoft cites 53%.
  6. 6. Local Search Overview The Evolution of Local SEO & Google+ Local5,259,600,000 searches per MONTH have local intent!
  7. 7. Local Search Overview The Evolution of Local SEO & Google+ Local• So what, what does that mean for you? • 50 million Google Place pages globally • Only 4 million have been claimed globally • 2 million in the US (out of roughly 25 million in the US) Huge Potential and Opportunity!
  8. 8. Local Search Overview The Evolution of Local SEO & Google+ Local• Requires a different mindset than traditional SEO• Organic SEO is about optimizing websites/off- site factors• Local SEO is about optimizing locations in addition to traditional organic optimization• Local search has its own set of ranking factors
  9. 9. Local Search Overview The Evolution of Local SEO & Google+ Local• Traditional SEO • Ranking algorithm consists of on-site SEO and off-site (i.e. inbound links) ranking factors On-Site Ranking Factors (Title/Meta/etc) Off-Site Ranking Factors (links)
  10. 10. Local Search Overview The Evolution of Local SEO & Google+ Local
  11. 11. Local Search Factors The Evolution of Local SEO & Google+ LocalTop Factors Affecting Local Search
  12. 12. Local Search Factors The Evolution of Local SEO & Google+ LocalThe David Mihm Survey“Participants were asked to rank 90 possible positive factors and 18possible negative factors that drive Googles Local Searchalgorithms.Participants were asked to rank the positive factors based on thefollowing question:‘When Google ranks a business in its Local Search results, I believethis is the ____ overall most important factor in those rankings.’Results were then tabulated via inverse scoring, where the #1 rankedfactor received the most "points" for that question, and the lowest-ranked factor received the fewest points. Thus, the more factorsdeemed irrelevant by a particular respondent, the heavier the weightgiven to the factors that they did rank.” David Mihm, Local Search Ranking Factors, Volume 5, Published June 11 th, 2012 (http://www.davidmihm.com/local-search-ranking-factors.shtml)
  13. 13. Local Search Factors The Evolution of Local SEO & Google+ Local David Mihm, Local Search Ranking Factors, Volume 5, Published June 11 th, 2012 (http://www.davidmihm.com/local-search-ranking-factors.shtml)
  14. 14. Local Search Factors The Evolution of Local SEO & Google+ Local David Mihm, Local Search Ranking Factors, Volume 5, Published June 11 th, 2012 (http://www.davidmihm.com/local-search-ranking-factors.shtml)
  15. 15. Local Search Factors The Evolution of Local SEO & Google+ Local David Mihm, Local Search Ranking Factors, Volume 5, Published June 11 th, 2012 (http://www.davidmihm.com/local-search-ranking-factors.shtml)
  16. 16. Local Search Factors The Evolution of Local SEO & Google+ Local David Mihm, Local Search Ranking Factors, Volume 5, Published June 11 th, 2012 (http://www.davidmihm.com/local-search-ranking-factors.shtml)
  17. 17. Local Search Factors The Evolution of Local SEO & Google+ Local David Mihm, Local Search Ranking Factors, Volume 5, Published June 11 th, 2012 (http://www.davidmihm.com/local-search-ranking-factors.shtml)
  18. 18. Local Search Factors The Evolution of Local SEO & Google+ Local David Mihm, Local Search Ranking Factors, Volume 5, Published June 11 th, 2012 (http://www.davidmihm.com/local-search-ranking-factors.shtml)
  19. 19. Local Search Factors The Evolution of Local SEO & Google+ Local David Mihm, Local Search Ranking Factors, Volume 5, Published June 11 th, 2012 (http://www.davidmihm.com/local-search-ranking-factors.shtml)
  20. 20. Lunch & Learn The Evolution of Local SEO & Google+ Local Google+ Local
  21. 21. Lunch & Learn The Evolution of Local SEO & Google+ Local
  22. 22. Lunch & Learn The Evolution of Local SEO & Google+ Local
  23. 23. Lunch & Learn The Evolution of Local SEO & Google+ Local
  24. 24. Lunch & Learn The Evolution of Local SEO & Google+ Local
  25. 25. Lunch & Learn The Evolution of Local SEO & Google+ Local
  26. 26. Lunch & Learn The Evolution of Local SEO & Google+ Local
  27. 27. Lunch & Learn The Evolution of Local SEO & Google+ Local
  28. 28. Lunch & Learn The Evolution of Local SEO & Google+ Local
  29. 29. Lunch & Learn The Evolution of Local SEO & Google+ Local
  30. 30. Lunch & Learn The Evolution of Local SEO & Google+ LocalSo what’s changed? • Mostly on the consumer side: visual layout • Zagat rating system in place of old star ratings • Your Google+ Circles • Change affects all local products: • Maps, Mobile, Google+ Local App
  31. 31. Lunch & Learn The Evolution of Local SEO & Google+ Local
  32. 32. Lunch & Learn The Evolution of Local SEO & Google+ Local
  33. 33. Lunch & Learn The Evolution of Local SEO & Google+ Local
  34. 34. Lunch & Learn The Evolution of Local SEO & Google+ Local
  35. 35. Lunch & Learn The Evolution of Local SEO & Google+ Local
  36. 36. Lunch & Learn The Evolution of Local SEO & Google+ LocalWhat about citations? • Citations still matter!
  37. 37. Lunch & Learn The Evolution of Local SEO & Google+ LocalWhat about business owners? • Nothing has changed, yet.
  38. 38. Lunch & Learn The Evolution of Local SEO & Google+ LocalWhat about Google+ Pages?
  39. 39. Lunch & Learn The Evolution of Local SEO & Google+ LocalWhat about Google+ Pages? • Claim both, there will be option to merge. • Google+ Benefits • Ability to segment followers • Hangouts • Google+ Events
  40. 40. Lunch & Learn The Evolution of Local SEO & Google+ LocalWhat’s in the Future? • Google+ is still growing • Mobile
  41. 41. What We Do Local SEM Company for Small BusinessServicesSEARCH ENGINE OPTIMIZATION PAY PER CLICKFormic Medias search engine optimization (SEO) Formic Medias pay-per-click (PPC) advertisingservices help small and local businesses to services provide small and local businessesgenerate visibility within "organic" or “natural" guaranteed visibility within targeted searchsearch engine listings. results, via paid "sponsored listings".SOCIAL MEDIA MARKETING WEB DESIGNFormic Medias social media marketing (SMM) Formic Medias SEO-friendly website design andservices enable small and local businesses to development services provide small businessesleverage free/ low-cost networks to gain with an affordable, functional and highly visibleincreased brand awareness. Web presence.FREE SEMINARS PARTNERSHIPSAttend Formic Medias free monthly search We have created the appropriate processes, toolsengine marketing seminars. Learn the latest and and methodologies needed to be efficient and costgreatest in the search engine marketing industry. effective for your team and your clients.
  42. 42. Lunch & Learn The Evolution of Local SEO & Google+ Local Thank you!Contact John McPhee for more information johnm@formicmedia.com 503.517.9059 x122
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