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Social Media for Small Business: Formic Media Seminar Series
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Social Media for Small Business: Formic Media Seminar Series

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Kent Lewis talks about how small and local businesses can use Facebook, LinkedIn, MySpace, Twitter, YouTube and other social media platforms to grow sales, retain customers and manage your......

Kent Lewis talks about how small and local businesses can use Facebook, LinkedIn, MySpace, Twitter, YouTube and other social media platforms to grow sales, retain customers and manage your businesses reputation. Sponsored by Formic Media and Bank of the West.

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  • 1. Social Media Marketing for Small Business
    Co-Sponsored by:
    Mike Rasmussen
    503-937-1114 | 503-789-2593
    Michael.Rasmussen@BankoftheWest.com
  • 2. Social Media Marketing for Small Business
    Presented by:
    Kent Lewis, President & Founder
    Twitter: @KentLewis | #FormicSS
  • 3. Formic Media Background
    Specializing in local SEM for small businesses
    Search engine optimization (SEO)
    Pay-per-click (PPC)
    Social media marketing (consulting & training)
    Website development
    Leveraging Anvil Media DNA and resources
    Proven proprietary SEM services
    Happy clients and strategic partners
    Creating Oregon jobs & helping Oregon companies
  • 4. Social Media Marketing Growth
  • 5. Benefits of Social Media Marketing
    Gain industry and constituent insights
    Provide affordable customer service
    Create or extend brand awareness
    Build community & thought leadership
    Generate measurable top line revenue
  • 6. Benefits of Social Media Marketing
  • 7. Social Media Success Factors
    Relevance
    Value
    Commitment
    Honesty
    Transparency
  • 8. Social Media: Categories
    Networking
    Blogs
    Reviews
    Media Sharing
    Bookmarking
    Expert Communities
    News
    Wiki
    Microblogging
  • 9. Social Media Content Examples
    Timely news updates
    Demos, tutorials & how-tos
    Testimonials & case studies
    Special contests & promotion
    Expert content
  • 10. Social Media Strategy
    (E) = Engagement & Empowerment
    (M) = Monitoring & Measurement
    (C) = Connect, Create, Communicate & Collaborate
  • 11. Microblogging: Twitter
    • Customize & optimize
    • 12. Syndicate & measure
    • 13. Shorten URLs & schedule
    • 14. Tools: HootSuite, TweetDeck
  • Community: Facebook
    • Customize tabs/content via FBML
    • 15. Monitor & engage
    • 16. Contests, promotions, surveys
    • 17. Tools: Wildfire, Sprout
  • B2B Networking: LinkedIn
    • Create & optimize company profile
    • 18. Create, join & engage in Groups
    • 19. Participate in Questions & Answers
  • Video: YouTube
    • 2nd most popular search engine
    • 20. Ability to embed in site/blog
    • 21. Tools: Tubemogul
  • Blogging: WordPress
    • Educational/timely resource
    • 22. Awareness & credibility
    • 23. Syndicate
    • 24. Tools: Feedburner, RSS
  • Promotional Strategies
    Include in collateral
    Business cards
    In-store/office signage
    Advertising (print, broadcast, outdoor)
    Incorporate links online
    Website/blog
    Other social media profiles
    Email newsletters
    Email signature file
    Business directories
  • 25. Monitoring & Measurement
    Monitoring
    Google Alerts
    Yahoo! Pipes (RSS)
    TweetBeep, TweetDeck
    SM2
    Measurement
    Google Analytics
    HootSuite, Twitalyzer, Bit.ly
  • 26. Monitoring & Measurement
  • 27. Social Media Tools
    http://answers.yahoo.com
    www.bloglines.com
    www.feedburner.com
    www.friendfeed.com
    www.google.com/alerts
    www.hootsuite.com
    http://pipes.yahoo.com
    www.ping.fm
    http://sm2.techrigy.com
    www.twitalyzer.com
    www.tweetbeep.com
    www.tweetdeck.com
    www.wordpress.com
  • 28. Formic Seminar Series Update
    2nd Wednesday of each month at Formic
    Future topics (vote!)
    Local SEO
    Pay-per-Click fundamentals
    SEO fundamentals
    Link development
    Reputation management
    Website review clinics
    Advanced topics/workshops
  • 29. Questions & Answers
    Kent Lewis
    Formic Media, Inc.
    @KentLewis
    Kent@FormicMedia.com
    www.FormicMedia.com/Seminars