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Social Media for Small Business: Formic Media Seminar Series
 

Social Media for Small Business: Formic Media Seminar Series

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Kent Lewis talks about how small and local businesses can use Facebook, LinkedIn, MySpace, Twitter, YouTube and other social media platforms to grow sales, retain customers and manage your businesses ...

Kent Lewis talks about how small and local businesses can use Facebook, LinkedIn, MySpace, Twitter, YouTube and other social media platforms to grow sales, retain customers and manage your businesses reputation. Sponsored by Formic Media and Bank of the West.

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    Social Media for Small Business: Formic Media Seminar Series Social Media for Small Business: Formic Media Seminar Series Presentation Transcript

    • Social Media Marketing for Small Business
      Co-Sponsored by:
      Mike Rasmussen
      503-937-1114 | 503-789-2593
      Michael.Rasmussen@BankoftheWest.com
    • Social Media Marketing for Small Business
      Presented by:
      Kent Lewis, President & Founder
      Twitter: @KentLewis | #FormicSS
    • Formic Media Background
      Specializing in local SEM for small businesses
      Search engine optimization (SEO)
      Pay-per-click (PPC)
      Social media marketing (consulting & training)
      Website development
      Leveraging Anvil Media DNA and resources
      Proven proprietary SEM services
      Happy clients and strategic partners
      Creating Oregon jobs & helping Oregon companies
    • Social Media Marketing Growth
    • Benefits of Social Media Marketing
      Gain industry and constituent insights
      Provide affordable customer service
      Create or extend brand awareness
      Build community & thought leadership
      Generate measurable top line revenue
    • Benefits of Social Media Marketing
    • Social Media Success Factors
      Relevance
      Value
      Commitment
      Honesty
      Transparency
    • Social Media: Categories
      Networking
      Blogs
      Reviews
      Media Sharing
      Bookmarking
      Expert Communities
      News
      Wiki
      Microblogging
    • Social Media Content Examples
      Timely news updates
      Demos, tutorials & how-tos
      Testimonials & case studies
      Special contests & promotion
      Expert content
    • Social Media Strategy
      (E) = Engagement & Empowerment
      (M) = Monitoring & Measurement
      (C) = Connect, Create, Communicate & Collaborate
    • Microblogging: Twitter
      • Customize & optimize
      • Syndicate & measure
      • Shorten URLs & schedule
      • Tools: HootSuite, TweetDeck
    • Community: Facebook
      • Customize tabs/content via FBML
      • Monitor & engage
      • Contests, promotions, surveys
      • Tools: Wildfire, Sprout
    • B2B Networking: LinkedIn
      • Create & optimize company profile
      • Create, join & engage in Groups
      • Participate in Questions & Answers
    • Video: YouTube
      • 2nd most popular search engine
      • Ability to embed in site/blog
      • Tools: Tubemogul
    • Blogging: WordPress
      • Educational/timely resource
      • Awareness & credibility
      • Syndicate
      • Tools: Feedburner, RSS
    • Promotional Strategies
      Include in collateral
      Business cards
      In-store/office signage
      Advertising (print, broadcast, outdoor)
      Incorporate links online
      Website/blog
      Other social media profiles
      Email newsletters
      Email signature file
      Business directories
    • Monitoring & Measurement
      Monitoring
      Google Alerts
      Yahoo! Pipes (RSS)
      TweetBeep, TweetDeck
      SM2
      Measurement
      Google Analytics
      HootSuite, Twitalyzer, Bit.ly
    • Monitoring & Measurement
    • Social Media Tools
      http://answers.yahoo.com
      www.bloglines.com
      www.feedburner.com
      www.friendfeed.com
      www.google.com/alerts
      www.hootsuite.com
      http://pipes.yahoo.com
      www.ping.fm
      http://sm2.techrigy.com
      www.twitalyzer.com
      www.tweetbeep.com
      www.tweetdeck.com
      www.wordpress.com
    • Formic Seminar Series Update
      2nd Wednesday of each month at Formic
      Future topics (vote!)
      Local SEO
      Pay-per-Click fundamentals
      SEO fundamentals
      Link development
      Reputation management
      Website review clinics
      Advanced topics/workshops
    • Questions & Answers
      Kent Lewis
      Formic Media, Inc.
      @KentLewis
      Kent@FormicMedia.com
      www.FormicMedia.com/Seminars