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Social Media for Small Business: Formic Media Seminar Series
Social Media for Small Business: Formic Media Seminar Series
Social Media for Small Business: Formic Media Seminar Series
Social Media for Small Business: Formic Media Seminar Series
Social Media for Small Business: Formic Media Seminar Series
Social Media for Small Business: Formic Media Seminar Series
Social Media for Small Business: Formic Media Seminar Series
Social Media for Small Business: Formic Media Seminar Series
Social Media for Small Business: Formic Media Seminar Series
Social Media for Small Business: Formic Media Seminar Series
Social Media for Small Business: Formic Media Seminar Series
Social Media for Small Business: Formic Media Seminar Series
Social Media for Small Business: Formic Media Seminar Series
Social Media for Small Business: Formic Media Seminar Series
Social Media for Small Business: Formic Media Seminar Series
Social Media for Small Business: Formic Media Seminar Series
Social Media for Small Business: Formic Media Seminar Series
Social Media for Small Business: Formic Media Seminar Series
Social Media for Small Business: Formic Media Seminar Series
Social Media for Small Business: Formic Media Seminar Series
Social Media for Small Business: Formic Media Seminar Series
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Social Media for Small Business: Formic Media Seminar Series

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Kent Lewis talks about how small and local businesses can use Facebook, LinkedIn, MySpace, Twitter, YouTube and other social media platforms to grow sales, retain customers and manage your businesses …

Kent Lewis talks about how small and local businesses can use Facebook, LinkedIn, MySpace, Twitter, YouTube and other social media platforms to grow sales, retain customers and manage your businesses reputation. Sponsored by Formic Media and Bank of the West.

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  • 1. Social Media Marketing for Small Business<br />Co-Sponsored by:<br />Mike Rasmussen<br />503-937-1114 | 503-789-2593<br />Michael.Rasmussen@BankoftheWest.com<br />
  • 2. Social Media Marketing for Small Business<br />Presented by:<br />Kent Lewis, President & Founder<br />Twitter: @KentLewis | #FormicSS<br />
  • 3. Formic Media Background<br />Specializing in local SEM for small businesses<br />Search engine optimization (SEO)<br />Pay-per-click (PPC)<br />Social media marketing (consulting & training)<br />Website development<br />Leveraging Anvil Media DNA and resources<br />Proven proprietary SEM services<br />Happy clients and strategic partners<br />Creating Oregon jobs & helping Oregon companies<br />
  • 4. Social Media Marketing Growth<br />
  • 5. Benefits of Social Media Marketing<br />Gain industry and constituent insights<br />Provide affordable customer service<br />Create or extend brand awareness<br />Build community & thought leadership<br />Generate measurable top line revenue<br />
  • 6. Benefits of Social Media Marketing<br />
  • 7. Social Media Success Factors<br />Relevance<br />Value<br />Commitment<br />Honesty <br />Transparency<br />
  • 8. Social Media: Categories<br />Networking<br />Blogs<br />Reviews<br />Media Sharing<br />Bookmarking<br />Expert Communities<br />News<br />Wiki<br />Microblogging<br />
  • 9. Social Media Content Examples<br />Timely news updates<br />Demos, tutorials & how-tos<br />Testimonials & case studies<br />Special contests & promotion<br />Expert content<br />
  • 10. Social Media Strategy<br />(E) = Engagement & Empowerment<br />(M) = Monitoring & Measurement <br />(C) = Connect, Create, Communicate & Collaborate <br />
  • 11. Microblogging: Twitter<br /><ul><li>Customize & optimize
  • 12. Syndicate & measure
  • 13. Shorten URLs & schedule
  • 14. Tools: HootSuite, TweetDeck</li></li></ul><li>Community: Facebook<br /><ul><li>Customize tabs/content via FBML
  • 15. Monitor & engage
  • 16. Contests, promotions, surveys
  • 17. Tools: Wildfire, Sprout</li></li></ul><li>B2B Networking: LinkedIn<br /><ul><li>Create & optimize company profile
  • 18. Create, join & engage in Groups
  • 19. Participate in Questions & Answers</li></li></ul><li>Video: YouTube<br /><ul><li>2nd most popular search engine
  • 20. Ability to embed in site/blog
  • 21. Tools: Tubemogul</li></li></ul><li>Blogging: WordPress<br /><ul><li>Educational/timely resource
  • 22. Awareness & credibility
  • 23. Syndicate
  • 24. Tools: Feedburner, RSS</li></li></ul><li>Promotional Strategies<br />Include in collateral<br />Business cards<br />In-store/office signage<br />Advertising (print, broadcast, outdoor)<br />Incorporate links online<br />Website/blog<br />Other social media profiles<br />Email newsletters<br />Email signature file<br />Business directories<br />
  • 25. Monitoring & Measurement<br />Monitoring<br />Google Alerts<br />Yahoo! Pipes (RSS)<br />TweetBeep, TweetDeck<br />SM2<br />Measurement<br />Google Analytics<br />HootSuite, Twitalyzer, Bit.ly<br />
  • 26. Monitoring & Measurement<br />
  • 27. Social Media Tools<br />http://answers.yahoo.com<br />www.bloglines.com<br />www.feedburner.com<br />www.friendfeed.com<br />www.google.com/alerts<br />www.hootsuite.com<br />http://pipes.yahoo.com<br />www.ping.fm<br />http://sm2.techrigy.com<br />www.twitalyzer.com<br />www.tweetbeep.com<br />www.tweetdeck.com<br />www.wordpress.com<br />
  • 28. Formic Seminar Series Update<br />2nd Wednesday of each month at Formic<br />Future topics (vote!)<br />Local SEO<br />Pay-per-Click fundamentals<br />SEO fundamentals<br />Link development<br />Reputation management<br />Website review clinics<br />Advanced topics/workshops<br />
  • 29. Questions & Answers<br />Kent Lewis<br />Formic Media, Inc.<br />@KentLewis<br />Kent@FormicMedia.com<br />www.FormicMedia.com/Seminars<br />

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