Social Media Marketing for Small Business<br />Co-Sponsored by:<br />Mike Rasmussen<br />503-937-1114 | 503-789-2593<br />...
Social Media Marketing for Small Business<br />Presented by:<br />Kent Lewis, President & Founder<br />Twitter: @KentLewis...
Formic Media Background<br />Specializing in local SEM for small businesses<br />Search engine optimization (SEO)<br />Pay...
Social Media Marketing Growth<br />
Benefits of Social Media Marketing<br />Gain industry and constituent insights<br />Provide affordable customer service<br...
Benefits of Social Media Marketing<br />
Social Media Success Factors<br />Relevance<br />Value<br />Commitment<br />Honesty <br />Transparency<br />
Social Media: Categories<br />Networking<br />Blogs<br />Reviews<br />Media Sharing<br />Bookmarking<br />Expert Communiti...
Social Media Content Examples<br />Timely news updates<br />Demos, tutorials & how-tos<br />Testimonials & case studies<br...
Social Media Strategy<br />(E) = Engagement & Empowerment<br />(M) = Monitoring & Measurement <br />(C) = Connect, Create,...
Microblogging: Twitter<br /><ul><li>Customize & optimize
Syndicate & measure
Shorten URLs & schedule
Tools: HootSuite, TweetDeck</li></li></ul><li>Community: Facebook<br /><ul><li>Customize tabs/content via FBML
Monitor & engage
Contests, promotions, surveys
Tools: Wildfire, Sprout</li></li></ul><li>B2B Networking: LinkedIn<br /><ul><li>Create & optimize company profile
Create, join & engage in Groups
Participate in Questions & Answers</li></li></ul><li>Video: YouTube<br /><ul><li>2nd most popular search engine
Ability to embed in site/blog
Tools: Tubemogul</li></li></ul><li>Blogging: WordPress<br /><ul><li>Educational/timely resource
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Social Media for Small Business: Formic Media Seminar Series

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Kent Lewis talks about how small and local businesses can use Facebook, LinkedIn, MySpace, Twitter, YouTube and other social media platforms to grow sales, retain customers and manage your businesses reputation. Sponsored by Formic Media and Bank of the West.

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Social Media for Small Business: Formic Media Seminar Series

  1. 1. Social Media Marketing for Small Business<br />Co-Sponsored by:<br />Mike Rasmussen<br />503-937-1114 | 503-789-2593<br />Michael.Rasmussen@BankoftheWest.com<br />
  2. 2. Social Media Marketing for Small Business<br />Presented by:<br />Kent Lewis, President & Founder<br />Twitter: @KentLewis | #FormicSS<br />
  3. 3. Formic Media Background<br />Specializing in local SEM for small businesses<br />Search engine optimization (SEO)<br />Pay-per-click (PPC)<br />Social media marketing (consulting & training)<br />Website development<br />Leveraging Anvil Media DNA and resources<br />Proven proprietary SEM services<br />Happy clients and strategic partners<br />Creating Oregon jobs & helping Oregon companies<br />
  4. 4. Social Media Marketing Growth<br />
  5. 5. Benefits of Social Media Marketing<br />Gain industry and constituent insights<br />Provide affordable customer service<br />Create or extend brand awareness<br />Build community & thought leadership<br />Generate measurable top line revenue<br />
  6. 6. Benefits of Social Media Marketing<br />
  7. 7. Social Media Success Factors<br />Relevance<br />Value<br />Commitment<br />Honesty <br />Transparency<br />
  8. 8. Social Media: Categories<br />Networking<br />Blogs<br />Reviews<br />Media Sharing<br />Bookmarking<br />Expert Communities<br />News<br />Wiki<br />Microblogging<br />
  9. 9. Social Media Content Examples<br />Timely news updates<br />Demos, tutorials & how-tos<br />Testimonials & case studies<br />Special contests & promotion<br />Expert content<br />
  10. 10. Social Media Strategy<br />(E) = Engagement & Empowerment<br />(M) = Monitoring & Measurement <br />(C) = Connect, Create, Communicate & Collaborate <br />
  11. 11. Microblogging: Twitter<br /><ul><li>Customize & optimize
  12. 12. Syndicate & measure
  13. 13. Shorten URLs & schedule
  14. 14. Tools: HootSuite, TweetDeck</li></li></ul><li>Community: Facebook<br /><ul><li>Customize tabs/content via FBML
  15. 15. Monitor & engage
  16. 16. Contests, promotions, surveys
  17. 17. Tools: Wildfire, Sprout</li></li></ul><li>B2B Networking: LinkedIn<br /><ul><li>Create & optimize company profile
  18. 18. Create, join & engage in Groups
  19. 19. Participate in Questions & Answers</li></li></ul><li>Video: YouTube<br /><ul><li>2nd most popular search engine
  20. 20. Ability to embed in site/blog
  21. 21. Tools: Tubemogul</li></li></ul><li>Blogging: WordPress<br /><ul><li>Educational/timely resource
  22. 22. Awareness & credibility
  23. 23. Syndicate
  24. 24. Tools: Feedburner, RSS</li></li></ul><li>Promotional Strategies<br />Include in collateral<br />Business cards<br />In-store/office signage<br />Advertising (print, broadcast, outdoor)<br />Incorporate links online<br />Website/blog<br />Other social media profiles<br />Email newsletters<br />Email signature file<br />Business directories<br />
  25. 25. Monitoring & Measurement<br />Monitoring<br />Google Alerts<br />Yahoo! Pipes (RSS)<br />TweetBeep, TweetDeck<br />SM2<br />Measurement<br />Google Analytics<br />HootSuite, Twitalyzer, Bit.ly<br />
  26. 26. Monitoring & Measurement<br />
  27. 27. Social Media Tools<br />http://answers.yahoo.com<br />www.bloglines.com<br />www.feedburner.com<br />www.friendfeed.com<br />www.google.com/alerts<br />www.hootsuite.com<br />http://pipes.yahoo.com<br />www.ping.fm<br />http://sm2.techrigy.com<br />www.twitalyzer.com<br />www.tweetbeep.com<br />www.tweetdeck.com<br />www.wordpress.com<br />
  28. 28. Formic Seminar Series Update<br />2nd Wednesday of each month at Formic<br />Future topics (vote!)<br />Local SEO<br />Pay-per-Click fundamentals<br />SEO fundamentals<br />Link development<br />Reputation management<br />Website review clinics<br />Advanced topics/workshops<br />
  29. 29. Questions & Answers<br />Kent Lewis<br />Formic Media, Inc.<br />@KentLewis<br />Kent@FormicMedia.com<br />www.FormicMedia.com/Seminars<br />

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