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How to Use Social Media
Oregon Association of Nurseries
         January 12th, 2011




             Presented by:
       ...
Formic Background

Launched in 2008 to service small business & partners
Incubated by Anvil Media, enterprise SEM agency
P...
Formic Clients
Agenda
 Social Media Benefits
 How To Use Social Media
 Meet the Properties
    Facebook
   Twitter
   LinkedIn
   ...
Benefits of Social Media
Benefits of Social Media Marketing
 Gain industry and constituent insights
 Provide affordable customer service
 Create...
Benefits of Social Media Marketing
Benefits of Social Media Marketing
Social Media Marketing Growth
How To Use Social Media
Social Media: Categories

   Networking
   Blogs
   Reviews
   Media Sharing
   Bookmarking
   Expert Communities
 ...
Know Your Goals

 What are you after?
     Sales/leads
     Branding awareness
     Customer service
     Buzz
     ...
Set Expectations

 Avoid wasting time & resources
   Identify key people within organization who will
    be in charge.
...
Give Your Customers What They Want

   Timely news updates
   Deals & Coupons
   Special contests & promotions
   Demo...
Promotional Strategies

 Include in collateral
   Business cards
   In-store/office signage
   Advertising (print, bro...
How to Use Social Media
How to Respond Using Social Media
Meet the Properties
Facebook

 Sign-up for a ‘Fan’ Page
 Fill out business ‘Information’ tab
   Add other social media profiles
   Use key...
Twitter

 Sign-up for Twitter Profile
   Make profile public
   Claim a branded username
 Fill out business ‘Informati...
LinkedIn

 Sign-up for LinkedIn Personal Profile
 Create a Company Page
   Link personal profile to company page
 Fill...
YouTube & Flickr

 Create a YouTube Channel
   Add Facebook and Twitter icons at the beginning
    and end of each video...
Creating Efficiencies
3rd Party Tools: HootSuite/TweetDeck
   Spread the Word
   Track & Analyze
   Collaborate with a Team
   Monitor Menti...
3rd Party Tools: HootSuite/TweetDeck

                        Multiple Profiles

                                   Twitte...
3rd Party Tools: HootSuite/TweetDeck
3rd Party Tools: HootSuite/TweetDeck
Spread the Word
   Post your message to multiple profiles
  simultaneously!
        ...
3rd Party Tools: HootSuite/TweetDeck
Track & Analyze
   View stats on re-tweets, clicks on links, popular
  posts, etc.
3rd Party Tools: HootSuite/TweetDeck
Track & Analyze
   Pull in Google Analytics data to monitor site
  traffic from soci...
3rd Party Tools: HootSuite/TweetDeck
Collaborate with a Team
   Add team members to your account and assign
  tasks.
3rd Party Tools: HootSuite/TweetDeck
Monitor Mentions
   Monitor profile mentions, re-tweets & keywords.
3rd Party Tools: HootSuite/TweetDeck
Schedule in Advance
   Out of the office? Schedule tweets in advance to
  post to mu...
3rd Party Tools: HootSuite/TweetDeck
Customize Feeds, Networks, etc.
   Choose what streams to monitor & what profiles
  ...
Automation: Twitter & Facebook
Automate Blog Posts on Twitter
   Add your RSS feed URL to have new posts
  automatically ...
Automation: Twitter & Facebook
Networked Blogs on Facebook
   Automate blog posts on Facebook.   On Your Page’s Wall
Tracking Your Efforts
Monitoring & Measurement

Tools
     Google Alerts
     HootSuite, TweetDeck, Twitalyzer, Bit.ly, Ow.ly
     Facebook I...
Tracking Your Efforts
 Track efforts using a combination of tools
     Google Analytics
        Referral traffic
       ...
Tracking Your Efforts
 Choose the right key performance indicators
 (KPIs)
     Focus on engagement metrics first
     R...
Resources
  www.formicmedia.com
  www.formicmedia.wordpress.com
  www.tweetdeck.com
  www.hootsuite.com
  www.tweetst...
Questions & Answers


               Contact:
               Anna Hutson
          www.formicmedia.com
503-517-9059 x123| ...
OAN How To Use Social Media
OAN How To Use Social Media
OAN How To Use Social Media
OAN How To Use Social Media
OAN How To Use Social Media
OAN How To Use Social Media
OAN How To Use Social Media
OAN How To Use Social Media
OAN How To Use Social Media
OAN How To Use Social Media
OAN How To Use Social Media
OAN How To Use Social Media
OAN How To Use Social Media
OAN How To Use Social Media
OAN How To Use Social Media
OAN How To Use Social Media
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OAN How To Use Social Media

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An intro to social media usage for small businesses.

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Transcript of "OAN How To Use Social Media"

  1. 1. How to Use Social Media Oregon Association of Nurseries January 12th, 2011 Presented by: Anna Hutson Formic Media, Inc. www.formicmedia.com| anna@formicmedia.com
  2. 2. Formic Background Launched in 2008 to service small business & partners Incubated by Anvil Media, enterprise SEM agency Provide SEM, social & website development services 7 employees 35+ clients Strategic partnerships (Microsoft RTG program) Focus on education (monthly Seminar Series)
  3. 3. Formic Clients
  4. 4. Agenda  Social Media Benefits  How To Use Social Media  Meet the Properties  Facebook  Twitter  LinkedIn  YouTube  Flickr  Creating Efficiencies  Tracking Your Efforts
  5. 5. Benefits of Social Media
  6. 6. Benefits of Social Media Marketing  Gain industry and constituent insights  Provide affordable customer service  Create or extend brand awareness  Build community & thought leadership  Generate measurable top line revenue
  7. 7. Benefits of Social Media Marketing
  8. 8. Benefits of Social Media Marketing
  9. 9. Social Media Marketing Growth
  10. 10. How To Use Social Media
  11. 11. Social Media: Categories  Networking  Blogs  Reviews  Media Sharing  Bookmarking  Expert Communities  News  Wiki  Microblogging
  12. 12. Know Your Goals  What are you after?  Sales/leads  Branding awareness  Customer service  Buzz  Thought leadership
  13. 13. Set Expectations  Avoid wasting time & resources  Identify key people within organization who will be in charge.  Take ownership of your social media presence AND success  Observe & listen to how brand is perceived  Capture new opportunities
  14. 14. Give Your Customers What They Want  Timely news updates  Deals & Coupons  Special contests & promotions  Demos, tutorials & how-to’s  Testimonials & case studies  Expert content
  15. 15. Promotional Strategies  Include in collateral  Business cards  In-store/office signage  Advertising (print, broadcast, outdoor)  Incorporate links online  Website/blog  Other social media profiles  Email newsletters  Email signature file
  16. 16. How to Use Social Media
  17. 17. How to Respond Using Social Media
  18. 18. Meet the Properties
  19. 19. Facebook  Sign-up for a ‘Fan’ Page  Fill out business ‘Information’ tab  Add other social media profiles  Use keywords  Include products, services, etc.  Find & claim ‘Place’ Page  These will eventually merge
  20. 20. Twitter  Sign-up for Twitter Profile  Make profile public  Claim a branded username  Fill out business ‘Information’ section  Add other social media profiles  Use keywords  Create a custom, branded background  Find influencers  #oan
  21. 21. LinkedIn  Sign-up for LinkedIn Personal Profile  Create a Company Page  Link personal profile to company page  Fill out business ‘Information’ sections  Add Twitter profile  Add blog  Add services  Use keywords  Connect with industry professionals
  22. 22. YouTube & Flickr  Create a YouTube Channel  Add Facebook and Twitter icons at the beginning and end of each video  Embed videos on your site  Create custom YouTube background  Create Flickr Account  Use keywords in video/photo titles and descriptions to help searchability for SEO  Add Facebook tab
  23. 23. Creating Efficiencies
  24. 24. 3rd Party Tools: HootSuite/TweetDeck  Spread the Word  Track & Analyze  Collaborate with a Team  Monitor Mentions  Schedule in Advance  Customize Feeds, Networks, etc.
  25. 25. 3rd Party Tools: HootSuite/TweetDeck Multiple Profiles Twitter Search Customized Feeds Navigational Menu Type your 140 Tweet & Send
  26. 26. 3rd Party Tools: HootSuite/TweetDeck
  27. 27. 3rd Party Tools: HootSuite/TweetDeck Spread the Word  Post your message to multiple profiles simultaneously! Set access permissions and send posts to multiple social networks in one click.
  28. 28. 3rd Party Tools: HootSuite/TweetDeck Track & Analyze  View stats on re-tweets, clicks on links, popular posts, etc.
  29. 29. 3rd Party Tools: HootSuite/TweetDeck Track & Analyze  Pull in Google Analytics data to monitor site traffic from social media campaigns & other mediums.
  30. 30. 3rd Party Tools: HootSuite/TweetDeck Collaborate with a Team  Add team members to your account and assign tasks.
  31. 31. 3rd Party Tools: HootSuite/TweetDeck Monitor Mentions  Monitor profile mentions, re-tweets & keywords.
  32. 32. 3rd Party Tools: HootSuite/TweetDeck Schedule in Advance  Out of the office? Schedule tweets in advance to post to multiple profiles.
  33. 33. 3rd Party Tools: HootSuite/TweetDeck Customize Feeds, Networks, etc.  Choose what streams to monitor & what profiles to post to.
  34. 34. Automation: Twitter & Facebook Automate Blog Posts on Twitter  Add your RSS feed URL to have new posts automatically update on Twitter.
  35. 35. Automation: Twitter & Facebook Networked Blogs on Facebook  Automate blog posts on Facebook. On Your Page’s Wall
  36. 36. Tracking Your Efforts
  37. 37. Monitoring & Measurement Tools  Google Alerts  HootSuite, TweetDeck, Twitalyzer, Bit.ly, Ow.ly  Facebook Insights  LinkedIn Analytics  YouTube Insights
  38. 38. Tracking Your Efforts Track efforts using a combination of tools  Google Analytics  Referral traffic  Utilize utm tracking strings http://www.examplesite.com/?utm_source=twitter&utm_medium =social%2Bmedia&utm_campaign=product-promo  HootSuite (or bit.ly)  Clicks on links you have tweeted  See most popular tweets  Facebook Insights  Fan interactions (likes, comments)  Demographics
  39. 39. Tracking Your Efforts Choose the right key performance indicators (KPIs)  Focus on engagement metrics first  Revenue-related metrics should come second Interactions Conversions Daily Active Users Conversion Rate Fans/Followers Revenue Comments Return on Investment @Replies
  40. 40. Resources  www.formicmedia.com  www.formicmedia.wordpress.com  www.tweetdeck.com  www.hootsuite.com  www.tweetstas.com  www.twitalyzer.com  www.google.com/alerts  http://www.seomoz.org/  http://searchengineland.com/  http://www.searchenginejournal.com/
  41. 41. Questions & Answers Contact: Anna Hutson www.formicmedia.com 503-517-9059 x123| anna@formicmedia.com
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