OAN How To Use Social Media
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OAN How To Use Social Media

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An intro to social media usage for small businesses.

An intro to social media usage for small businesses.

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OAN How To Use Social Media Presentation Transcript

  • 1. How to Use Social Media Oregon Association of Nurseries January 12th, 2011 Presented by: Anna Hutson Formic Media, Inc. www.formicmedia.com| anna@formicmedia.com
  • 2. Formic Background Launched in 2008 to service small business & partners Incubated by Anvil Media, enterprise SEM agency Provide SEM, social & website development services 7 employees 35+ clients Strategic partnerships (Microsoft RTG program) Focus on education (monthly Seminar Series)
  • 3. Formic Clients
  • 4. Agenda  Social Media Benefits  How To Use Social Media  Meet the Properties  Facebook  Twitter  LinkedIn  YouTube  Flickr  Creating Efficiencies  Tracking Your Efforts
  • 5. Benefits of Social Media
  • 6. Benefits of Social Media Marketing  Gain industry and constituent insights  Provide affordable customer service  Create or extend brand awareness  Build community & thought leadership  Generate measurable top line revenue
  • 7. Benefits of Social Media Marketing
  • 8. Benefits of Social Media Marketing
  • 9. Social Media Marketing Growth
  • 10. How To Use Social Media
  • 11. Social Media: Categories  Networking  Blogs  Reviews  Media Sharing  Bookmarking  Expert Communities  News  Wiki  Microblogging
  • 12. Know Your Goals  What are you after?  Sales/leads  Branding awareness  Customer service  Buzz  Thought leadership
  • 13. Set Expectations  Avoid wasting time & resources  Identify key people within organization who will be in charge.  Take ownership of your social media presence AND success  Observe & listen to how brand is perceived  Capture new opportunities
  • 14. Give Your Customers What They Want  Timely news updates  Deals & Coupons  Special contests & promotions  Demos, tutorials & how-to’s  Testimonials & case studies  Expert content
  • 15. Promotional Strategies  Include in collateral  Business cards  In-store/office signage  Advertising (print, broadcast, outdoor)  Incorporate links online  Website/blog  Other social media profiles  Email newsletters  Email signature file
  • 16. How to Use Social Media
  • 17. How to Respond Using Social Media
  • 18. Meet the Properties
  • 19. Facebook  Sign-up for a ‘Fan’ Page  Fill out business ‘Information’ tab  Add other social media profiles  Use keywords  Include products, services, etc.  Find & claim ‘Place’ Page  These will eventually merge
  • 20. Twitter  Sign-up for Twitter Profile  Make profile public  Claim a branded username  Fill out business ‘Information’ section  Add other social media profiles  Use keywords  Create a custom, branded background  Find influencers  #oan
  • 21. LinkedIn  Sign-up for LinkedIn Personal Profile  Create a Company Page  Link personal profile to company page  Fill out business ‘Information’ sections  Add Twitter profile  Add blog  Add services  Use keywords  Connect with industry professionals
  • 22. YouTube & Flickr  Create a YouTube Channel  Add Facebook and Twitter icons at the beginning and end of each video  Embed videos on your site  Create custom YouTube background  Create Flickr Account  Use keywords in video/photo titles and descriptions to help searchability for SEO  Add Facebook tab
  • 23. Creating Efficiencies
  • 24. 3rd Party Tools: HootSuite/TweetDeck  Spread the Word  Track & Analyze  Collaborate with a Team  Monitor Mentions  Schedule in Advance  Customize Feeds, Networks, etc.
  • 25. 3rd Party Tools: HootSuite/TweetDeck Multiple Profiles Twitter Search Customized Feeds Navigational Menu Type your 140 Tweet & Send
  • 26. 3rd Party Tools: HootSuite/TweetDeck
  • 27. 3rd Party Tools: HootSuite/TweetDeck Spread the Word  Post your message to multiple profiles simultaneously! Set access permissions and send posts to multiple social networks in one click.
  • 28. 3rd Party Tools: HootSuite/TweetDeck Track & Analyze  View stats on re-tweets, clicks on links, popular posts, etc.
  • 29. 3rd Party Tools: HootSuite/TweetDeck Track & Analyze  Pull in Google Analytics data to monitor site traffic from social media campaigns & other mediums.
  • 30. 3rd Party Tools: HootSuite/TweetDeck Collaborate with a Team  Add team members to your account and assign tasks.
  • 31. 3rd Party Tools: HootSuite/TweetDeck Monitor Mentions  Monitor profile mentions, re-tweets & keywords.
  • 32. 3rd Party Tools: HootSuite/TweetDeck Schedule in Advance  Out of the office? Schedule tweets in advance to post to multiple profiles.
  • 33. 3rd Party Tools: HootSuite/TweetDeck Customize Feeds, Networks, etc.  Choose what streams to monitor & what profiles to post to.
  • 34. Automation: Twitter & Facebook Automate Blog Posts on Twitter  Add your RSS feed URL to have new posts automatically update on Twitter.
  • 35. Automation: Twitter & Facebook Networked Blogs on Facebook  Automate blog posts on Facebook. On Your Page’s Wall
  • 36. Tracking Your Efforts
  • 37. Monitoring & Measurement Tools  Google Alerts  HootSuite, TweetDeck, Twitalyzer, Bit.ly, Ow.ly  Facebook Insights  LinkedIn Analytics  YouTube Insights
  • 38. Tracking Your Efforts Track efforts using a combination of tools  Google Analytics  Referral traffic  Utilize utm tracking strings http://www.examplesite.com/?utm_source=twitter&utm_medium =social%2Bmedia&utm_campaign=product-promo  HootSuite (or bit.ly)  Clicks on links you have tweeted  See most popular tweets  Facebook Insights  Fan interactions (likes, comments)  Demographics
  • 39. Tracking Your Efforts Choose the right key performance indicators (KPIs)  Focus on engagement metrics first  Revenue-related metrics should come second Interactions Conversions Daily Active Users Conversion Rate Fans/Followers Revenue Comments Return on Investment @Replies
  • 40. Resources  www.formicmedia.com  www.formicmedia.wordpress.com  www.tweetdeck.com  www.hootsuite.com  www.tweetstas.com  www.twitalyzer.com  www.google.com/alerts  http://www.seomoz.org/  http://searchengineland.com/  http://www.searchenginejournal.com/
  • 41. Questions & Answers Contact: Anna Hutson www.formicmedia.com 503-517-9059 x123| anna@formicmedia.com