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Local SEO Best Practices

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This document contains best practices from a Local SEO seminar by Formic Media. The Local SEO tips range from claiming your local listing to using the most appropriate categories to obtaining …

This document contains best practices from a Local SEO seminar by Formic Media. The Local SEO tips range from claiming your local listing to using the most appropriate categories to obtaining citations and customer reviews. All of these tips will help increase your chances of ranking in the local search results.

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  • 1. Local SEO Seminar – Takeaway Nuggets<br />Claim Your Listing:<br /><ul><li> Google Places: http://www.google.com/places
  • 2. Yahoo Local: (listings.local.yahoo.com)
  • 3. Bing Local: (ssl.bing.com/listings/BusinessSearch.aspx)
  • 4. No Duplicate Listings!</li></ul>Add Keywords to your Title:<br /><ul><li> These will be bolded in results
  • 5. Help to increase CTR, similar to PPC advertising</li></ul>Local Search Strategy &amp; Optimization<br />Categorize Your Listing:<br /><ul><li> Search Engines use categories to help define your business accurately</li></ul>Proximity:<br /><ul><li> Having an address in the city and close to the city center helps with local ranking
  • 6. Importance is determined by competition</li></ul>Add Service Areas:<br /><ul><li> Good for businesses that serve specific areas
  • 7. Specify a certain radius you service</li></ul>Add Profile Content:<br /><ul><li> Reviews, photos, videos, coupons</li></ul>Off-Site Optimization:<br /><ul><li> Get Citations. Ex. Sources, yellowbook.com, superpages.com, getfave.com, hotfrog.com
  • 8. Get Links: Submit to Free and/or Paid directories </li></ul>Thank You to for Providing the Food &amp; Drinks for this Seminar <br />Join Us for Our Next Seminar on June 9th 2010. Subject: Website Analysis<br />Please e-mail John@ johnm@formicmedia.com with questions<br />

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