Local SEO Best Practices

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This document contains best practices from a Local SEO seminar by Formic Media. The Local SEO tips range from claiming your local listing to using the most appropriate categories to obtaining …

This document contains best practices from a Local SEO seminar by Formic Media. The Local SEO tips range from claiming your local listing to using the most appropriate categories to obtaining citations and customer reviews. All of these tips will help increase your chances of ranking in the local search results.

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  • 1. Local SEO Seminar – Takeaway Nuggets
    Claim Your Listing:
    • Google Places: http://www.google.com/places
    • 2. Yahoo Local: (listings.local.yahoo.com)
    • 3. Bing Local: (ssl.bing.com/listings/BusinessSearch.aspx)
    • 4. No Duplicate Listings!
    Add Keywords to your Title:
    • These will be bolded in results
    • 5. Help to increase CTR, similar to PPC advertising
    Local Search Strategy & Optimization
    Categorize Your Listing:
    • Search Engines use categories to help define your business accurately
    Proximity:
    • Having an address in the city and close to the city center helps with local ranking
    • 6. Importance is determined by competition
    Add Service Areas:
    • Good for businesses that serve specific areas
    • 7. Specify a certain radius you service
    Add Profile Content:
    • Reviews, photos, videos, coupons
    Off-Site Optimization:
    • Get Citations. Ex. Sources, yellowbook.com, superpages.com, getfave.com, hotfrog.com
    • 8. Get Links: Submit to Free and/or Paid directories
    Thank You to for Providing the Food & Drinks for this Seminar
    Join Us for Our Next Seminar on June 9th 2010. Subject: Website Analysis
    Please e-mail John@ johnm@formicmedia.com with questions